{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T06:40:21Z","timestamp":1777704021137,"version":"3.51.4"},"reference-count":38,"publisher":"SAGE Publications","issue":"3","license":[{"start":{"date-parts":[[2017,8,2]],"date-time":"2017-08-02T00:00:00Z","timestamp":1501632000000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Intelligent &amp; Fuzzy Systems"],"published-print":{"date-parts":[[2017,8,24]]},"abstract":"<jats:p>WEB 2.0 facilitates the bidirectional communication capabilities of online review, causing the personalization and asymmetry of online review. Despite the problem of online personalized recommendation system, the influence of consumer characteristics on consumer repurchase intention is insufficiently examined in the extant literature. To address this issue, this study proposes a new online personalized recommendation approach based on the perceived value of consumer characteristics. Two aspects of the proposed framework are addressed. The first aspect is the linguistic information transformation model, which converts online reviews to unbalanced linguistic label cloud. The second aspect is an online recommendation approach based on the linguistic information trans-formation model. A series of experiments are conducted based on a set of hotel assessment data from four cities and the electronic consumer record of four consumers selected randomly. Results show that the proposed cluster method is useful for identifying consumer characteristics and gives personalized recommendation. Overall, this method reduces computation and provides a reference point based on consumer characteristics.<\/jats:p>","DOI":"10.3233\/jifs-17034","type":"journal-article","created":{"date-parts":[[2017,8,4]],"date-time":"2017-08-04T11:38:08Z","timestamp":1501846688000},"page":"1953-1968","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":11,"title":["New online personalized recommendation approach based on the perceived value of consumer characteristics"],"prefix":"10.1177","volume":"33","author":[{"given":"Meng-Xian","family":"Wang","sequence":"first","affiliation":[{"name":"School of Business, Central South University, Changsha, PR China"},{"name":"College of Management, Hunan City University, Yiyang, PR China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jian-Qiang","family":"Wang","sequence":"additional","affiliation":[{"name":"School of Business, Central South University, Changsha, PR China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lin","family":"Li","sequence":"additional","affiliation":[{"name":"School of Business, Hunan University, Changsha, PR China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2017,8,2]]},"reference":[{"key":"e_1_3_2_2_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2004.05.005"},{"issue":"2","key":"e_1_3_2_3_2","first-page":"116","article-title":"Con-sumer heterogeneity, perceived value, and repurchase deci-sion-making in online shopping: The role of gender, age, and shopping motives","volume":"1","author":"Fang J.M.","year":"2016","unstructured":"FangJ.M., WenC., GeorgeB. and PrybutokV.R., Con-sumer heterogeneity, perceived value, and repurchase deci-sion-making in online shopping: The role of gender, age, and shopping motives, Journal of Electronic Commerce Research 1(2) (2016), 116\u2013131.","journal-title":"Journal of Electronic Commerce Research"},{"key":"e_1_3_2_4_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jretai.2005.07.005"},{"key":"e_1_3_2_5_2","doi-asserted-by":"publisher","DOI":"10.1002\/(SICI)1520-6793(199709)14:6<545::AID-MAR2>3.0.CO;2-7"},{"key":"e_1_3_2_6_2","doi-asserted-by":"publisher","DOI":"10.1111\/j.1365-2575.2012.00407.x"},{"key":"e_1_3_2_7_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.jbusres.2012.09.007"},{"key":"e_1_3_2_8_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.dss.2014.05.004"},{"key":"e_1_3_2_9_2","doi-asserted-by":"publisher","DOI":"10.2991\/ijcis.2017.10.1.52"},{"key":"e_1_3_2_10_2","doi-asserted-by":"publisher","DOI":"10.3233\/JIFS-162139"},{"key":"e_1_3_2_11_2","doi-asserted-by":"publisher","DOI":"10.1109\/TKDE.2005.99"},{"key":"e_1_3_2_12_2","doi-asserted-by":"publisher","DOI":"10.1007\/s13740-016-0060-9"},{"key":"e_1_3_2_13_2","article-title":"Multi-criteria decision-making approaches based on distance measures for linguistic hesitant fuzzy sets","author":"Zhou H.","year":"2016","unstructured":"ZhouH., WangJ. and ZhangH., Multi-criteria decision-making approaches based on distance measures for linguistic hesitant fuzzy sets, Journal of the Operational Research Society (2016). DOI: 10.1057\/jors.2016.41","journal-title":"Journal of the Operational Research Society"},{"key":"e_1_3_2_14_2","article-title":"A linguistic in-tuitionistic multi-criteria decision-making method based on the frank heronian mean operator and its application in evaluating coal mine safety","author":"Peng H.G.","unstructured":"PengH.G., WangJ.Q. and ChengP.F., A linguistic in-tuitionistic multi-criteria decision-making method based on the frank heronian mean operator and its application in evaluating coal mine safety, International Journal of Machine Learning and Cybernetics. DOI: 10.1007\/s13042-016-0630-z","journal-title":"International Journal of Machine Learning and Cybernetics"},{"key":"e_1_3_2_15_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ins.2012.04.030"},{"key":"e_1_3_2_16_2","article-title":"Hesitant fuzzy linguistic maclaurin symmetric mean operators and their applications to Multi-Criteria Decision-Making problem","author":"Yu S.M.","year":"2017","unstructured":"YuS.M., ZhangH.Y. and WangJ.Q., Hesitant fuzzy linguistic maclaurin symmetric mean operators and their applications to Multi-Criteria Decision-Making problem, International Journal of Intelligent Systems (2017). DOI: 10.1002\/int.21907","journal-title":"International Journal of Intelligent Systems"},{"key":"e_1_3_2_17_2","doi-asserted-by":"publisher","DOI":"10.3233\/JIFS-17202"},{"key":"e_1_3_2_18_2","doi-asserted-by":"publisher","DOI":"10.1016\/S0165-0114(98)00093-1"},{"key":"e_1_3_2_19_2","doi-asserted-by":"publisher","DOI":"10.1016\/0020-0255(75)90036-5"},{"key":"e_1_3_2_20_2","doi-asserted-by":"publisher","DOI":"10.1007\/s40815-017-0303-4"},{"key":"e_1_3_2_21_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.tourman.2015.09.011"},{"key":"e_1_3_2_22_2","doi-asserted-by":"publisher","DOI":"10.1109\/TFUZZ.2007.896353"},{"key":"e_1_3_2_23_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ins.2012.09.032"},{"key":"e_1_3_2_24_2","doi-asserted-by":"publisher","DOI":"10.3233\/JIFS-16254"},{"issue":"6","key":"e_1_3_2_25_2","first-page":"15","article-title":"Membership clouds and membership cloud generators","volume":"32","author":"Li D.Y.","year":"1995","unstructured":"LiD.Y., MengH.J. and ShiX.M., Membership clouds and membership cloud generators, Journal of Computer Research and Development 32(6) (1995), 15\u201320.","journal-title":"Journal of Computer Research and Development"},{"key":"e_1_3_2_26_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ins.2014.02.130"},{"key":"e_1_3_2_27_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ins.2014.02.130"},{"key":"e_1_3_2_28_2","doi-asserted-by":"publisher","DOI":"10.1080\/18756891.2016.1204116"},{"key":"e_1_3_2_29_2","doi-asserted-by":"publisher","DOI":"10.1109\/TFUZZ.2014.2317500"},{"key":"e_1_3_2_30_2","doi-asserted-by":"publisher","DOI":"10.1007\/s12351-015-0199-4"},{"issue":"3","key":"e_1_3_2_31_2","first-page":"345","article-title":"The effect of word of mouth on sales: Online book reviews","volume":"43","author":"Chevalier J.A.","year":"2006","unstructured":"ChevalierJ.A. and MayzlinD., The effect of word of mouth on sales: Online book reviews, Social Science Electronic Publishing 43(3) (2006), 345\u2013354.","journal-title":"Social Science Electronic Publishing"},{"key":"e_1_3_2_32_2","doi-asserted-by":"publisher","DOI":"10.1007\/s40815-016-0217-6"},{"key":"e_1_3_2_33_2","doi-asserted-by":"publisher","DOI":"10.1080\/03081070600574353"},{"key":"e_1_3_2_34_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.cam.2009.08.075"},{"key":"e_1_3_2_35_2","doi-asserted-by":"publisher","DOI":"10.1145\/1529282.1529617"},{"key":"e_1_3_2_36_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.patcog.2016.03.008"},{"key":"e_1_3_2_37_2","doi-asserted-by":"publisher","DOI":"10.1080\/00031305.1992.10475879"},{"key":"e_1_3_2_38_2","doi-asserted-by":"publisher","DOI":"10.1080\/03081070903257920"},{"key":"e_1_3_2_39_2","doi-asserted-by":"publisher","DOI":"10.1509\/jm.74.2.133"}],"container-title":["Journal of Intelligent &amp; Fuzzy Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.3233\/JIFS-17034","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.3233\/JIFS-17034","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.3233\/JIFS-17034","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T09:40:13Z","timestamp":1777455613000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.3233\/JIFS-17034"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2017,8,2]]},"references-count":38,"journal-issue":{"issue":"3","published-print":{"date-parts":[[2017,8,24]]}},"alternative-id":["10.3233\/JIFS-17034"],"URL":"https:\/\/doi.org\/10.3233\/jifs-17034","relation":{},"ISSN":["1064-1246","1875-8967"],"issn-type":[{"value":"1064-1246","type":"print"},{"value":"1875-8967","type":"electronic"}],"subject":[],"published":{"date-parts":[[2017,8,2]]}}}