{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T06:27:52Z","timestamp":1777703272474,"version":"3.51.4"},"reference-count":22,"publisher":"SAGE Publications","issue":"1","license":[{"start":{"date-parts":[[2019,6,25]],"date-time":"2019-06-25T00:00:00Z","timestamp":1561420800000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/journals.sagepub.com\/page\/policies\/text-and-data-mining-license"}],"content-domain":{"domain":["journals.sagepub.com"],"crossmark-restriction":true},"short-container-title":["Journal of Intelligent &amp; Fuzzy Systems"],"published-print":{"date-parts":[[2019,7,9]]},"abstract":"<jats:p>Selecting thepotential brand spokesperson on social network (SN), who has the huge growth potential and will own the largest number of fans in the future, can providehigher returns at lessrisks. In this study, smart link prediction algorithm (SLPA) is proposed to predict the evolvements of SNs and the brand spokesperson with the great future potential is selected based on the prediction results of SN evolution. In SLPA, mean roughness classification uniformity (MRCU) is developed to select the high efficient link prediction algorithm (LPA) for node pairs to be predicted from the local similarity based and quasi-local similarity based LPAs. MRCU uses the rough set theory and granular computing to describe the similarity of LPAs, consequently the LPA selected with MRCU can share as much similarity as possible with the other base LPAs. Furthermore, SLPA adopts the branch and bound method to smartly cluster node pairs by adaptively selecting optimal LPA for given node pairs and excluding the ones with the least possibility of linking, and consequently the most reliable results of node pairs with the highest linkable possibility are acquired. The experimental results on three SN datasets confirm the validity of SLPA in selecting band spokesperson.<\/jats:p>","DOI":"10.3233\/jifs-171802","type":"journal-article","created":{"date-parts":[[2019,6,28]],"date-time":"2019-06-28T13:05:36Z","timestamp":1561727136000},"page":"625-634","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":0,"title":["Select the potential brand spokesperson on social network based on the smart link prediction"],"prefix":"10.1177","volume":"37","author":[{"given":"Nannan","family":"Cai","sequence":"first","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shugang","family":"Li","sequence":"additional","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhaoxu","family":"Yu","sequence":"additional","affiliation":[{"name":"Department of automation, East China University of Science and Technology, Shanghai, PR China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Miaojing","family":"Shi","sequence":"additional","affiliation":[{"name":"Univ Rennes, Inria, CNRS, IRISA, France"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","published-online":{"date-parts":[[2019,6,25]]},"reference":[{"key":"e_1_3_2_2_2","doi-asserted-by":"publisher","DOI":"10.1287\/mksc.1080.0444"},{"key":"e_1_3_2_3_2","first-page":"55","article-title":"Increasing the ROI of social media marketing","volume":"54","author":"Kumar V.","year":"2012","unstructured":"KumarV. and MirchandaniR., Increasing the ROI of social media marketing, MIT Sloan Management Review 54 (2012), 55\u201361.","journal-title":"MIT Sloan Management Review"},{"key":"e_1_3_2_4_2","unstructured":"JonesS.M. Ugg\u2019s. Arrival Just in Time for Winter The Chicago Tribune August 25 2007."},{"key":"e_1_3_2_5_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2012.08.063"},{"key":"e_1_3_2_6_2","first-page":"72","article-title":"A matching recommendation algorithm for celebrity endorsement on social network","author":"Hai-xia L.","year":"2013","unstructured":"Hai-xiaL., GuangY. and Xian-yunT., A matching recommendation algorithm for celebrity endorsement on social network, In Management Science and Engineering (ICMSE), 2013 International Conference on (2013), 72\u201377.","journal-title":"In Management Science and Engineering (ICMSE), 2013 International Conference on"},{"key":"e_1_3_2_7_2","first-page":"216","article-title":"Measuring message propagation and social influence on twitter. Com","volume":"10","author":"Ye S.","year":"2010","unstructured":"YeS. and WuS.F., Measuring message propagation and social influence on twitter. Com, SocInfo 10 (2010), 216\u2013231.","journal-title":"SocInfo"},{"key":"e_1_3_2_8_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-3-319-46068-0_28"},{"key":"e_1_3_2_9_2","doi-asserted-by":"publisher","DOI":"10.1109\/ASONAM.2011.43"},{"key":"e_1_3_2_10_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.eswa.2014.07.018"},{"key":"e_1_3_2_11_2","doi-asserted-by":"publisher","DOI":"10.1007\/978-1-4613-1461-5_1"},{"key":"e_1_3_2_12_2","doi-asserted-by":"publisher","DOI":"10.14311\/NNW.2016.26.035"},{"key":"e_1_3_2_13_2","doi-asserted-by":"publisher","DOI":"10.1007\/s13042-016-0553-8"},{"key":"e_1_3_2_14_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ins.2008.10.010"},{"key":"e_1_3_2_15_2","doi-asserted-by":"publisher","DOI":"10.1201\/b14862"},{"key":"e_1_3_2_16_2","first-page":"186","volume-title":"Proceedings of the 5th joint conference on information sciences","author":"Yao Y.Y.","year":"2000","unstructured":"YaoY.Y., Granular computing: Basic issues and possible solutions, Proceedings of the 5th joint conference on information sciences (2000), 186\u2013189."},{"key":"e_1_3_2_17_2","first-page":"576","article-title":"Consumer\u2019s attitude to brand spokesperson: A perspective of balance theory","author":"Peng Z.","year":"2010","unstructured":"PengZ., BoY. and Hong-weiL., Consumer\u2019s attitude to brand spokesperson: A perspective of balance theory, Management Science and Engineering (ICMSE), 2010 International Conference on (2010), 576\u2013581.","journal-title":"Management Science and Engineering (ICMSE), 2010 International Conference on"},{"key":"e_1_3_2_18_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.sbspro.2012.09.1197"},{"key":"e_1_3_2_19_2","first-page":"1","article-title":"Identifying influential nodes in online social networks using principal component centrality","author":"Ilyas M.U.","year":"2011","unstructured":"IlyasM.U. and RadhaH., Identifying influential nodes in online social networks using principal component centrality, Communications (ICC), 2011 IEEE International Conference on (2011), 1\u20135.","journal-title":"Communications (ICC), 2011 IEEE International Conference on"},{"key":"e_1_3_2_20_2","doi-asserted-by":"publisher","DOI":"10.1007\/s13278-015-0260-6"},{"key":"e_1_3_2_21_2","doi-asserted-by":"publisher","DOI":"10.1145\/2481244.2481247"},{"key":"e_1_3_2_22_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.physa.2010.11.027"},{"key":"e_1_3_2_23_2","doi-asserted-by":"publisher","DOI":"10.1140\/epjb\/e2009-00335-8"}],"container-title":["Journal of Intelligent &amp; Fuzzy Systems"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.3233\/JIFS-171802","content-type":"application\/pdf","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/full-xml\/10.3233\/JIFS-171802","content-type":"application\/xml","content-version":"vor","intended-application":"text-mining"},{"URL":"https:\/\/journals.sagepub.com\/doi\/pdf\/10.3233\/JIFS-171802","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T09:38:19Z","timestamp":1777455499000},"score":1,"resource":{"primary":{"URL":"https:\/\/journals.sagepub.com\/doi\/10.3233\/JIFS-171802"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2019,6,25]]},"references-count":22,"journal-issue":{"issue":"1","published-print":{"date-parts":[[2019,7,9]]}},"alternative-id":["10.3233\/JIFS-171802"],"URL":"https:\/\/doi.org\/10.3233\/jifs-171802","relation":{},"ISSN":["1064-1246","1875-8967"],"issn-type":[{"value":"1064-1246","type":"print"},{"value":"1875-8967","type":"electronic"}],"subject":[],"published":{"date-parts":[[2019,6,25]]}}}