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This work introduces the use of Information Technology Infrastructure Library or ITIL as best practice, essential methodologies for IT Management, historical evolution, methodology, service life cycle, and ITIL certifications. Service automation is widely regarded as the usefulness and improves service guarantee. One of the most useful features of automation services is that the process will run the same way every time. Such precision in the execution of repetitive executions is virtually impossible when it comes to human labor. Therefore, the automation is the best way to improve the efficiency of the service provider and the next steps of the process.<\/jats:p>","DOI":"10.3233\/jifs-189131","type":"journal-article","created":{"date-parts":[[2020,8,11]],"date-time":"2020-08-11T17:49:40Z","timestamp":1597168180000},"page":"8091-8102","source":"Crossref","is-referenced-by-count":5,"title":["A cognitive model for adopting ITIL framework to improve IT services in Indian IT industries"],"prefix":"10.1177","volume":"39","author":[{"given":"Rasbihari","family":"Dayal","sequence":"first","affiliation":[{"name":"School of Computer Science & Engineering, Poornima University, Jaipur"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"V.","family":"Vijayakumar","sequence":"additional","affiliation":[{"name":"School of Computer Science and Engineering, The University of New South Wales, Australia."}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Rahul Chandra","family":"Kushwaha","sequence":"additional","affiliation":[{"name":"School of Computer Science & Engineering, Poornima University, Jaipur & i-nurture, Bangalore, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Abhishek","family":"Kumar","sequence":"additional","affiliation":[{"name":"Department of Computer Science, Banaras Hindu University, India"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"V. 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