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The experiences shared by the participants on different websites is highly useful not only to customers to make decisions but also helps companies to maintain sustainability in businesses. Sentiment analysis is an automated process to analyze the public opinion behind certain topics. Identifying targets of user\u2019s opinion from text is referred to as aspect extraction task, which is the most crucial and important part of Sentiment Analysis. The proposed system is a rule-based approach to extract aspect terms from reviews. A sequence of patterns is created based on the dependency relations between target and its nearby words. The system of rules works on a benchmark of dataset for Hindi shared by Akhtar et al., 2016. The evaluated results show that the proposed approach has significant improvement in extracting aspects over the baseline approach reported on the same dataset.<\/jats:p>","DOI":"10.3233\/jifs-189869","type":"journal-article","created":{"date-parts":[[2021,3,30]],"date-time":"2021-03-30T14:37:35Z","timestamp":1617115055000},"page":"5477-5485","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":4,"title":["A rule based approach for aspect extraction in hindi reviews"],"prefix":"10.1177","volume":"41","author":[{"given":"Chinmayee","family":"Ojha","sequence":"first","affiliation":[{"name":"Department of Mathematics, Amrita School of Engineering, Bengaluru, Amrita Vishwa Vidyapeetham, India"}]},{"given":"Manju","family":"Venugopalan","sequence":"additional","affiliation":[{"name":"Department of Computer Science and Engineering, Amrita School of Engineering, Bengaluru, Amrita Vishwa Vidyapeetham, India"}]},{"given":"Deepa","family":"Gupta","sequence":"additional","affiliation":[{"name":"Department of Computer Science and Engineering, Amrita School of Engineering, Bengaluru, Amrita Vishwa Vidyapeetham, India"}]}],"member":"179","published-online":{"date-parts":[[2021,3,27]]},"reference":[{"key":"e_1_3_1_2_2","doi-asserted-by":"publisher","DOI":"10.1561\/1500000011"},{"key":"e_1_3_1_3_2","doi-asserted-by":"crossref","unstructured":"VenugopalanM. and GuptaD. 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