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To provide personalized service access to consumers, a novel Automated Dynamic SLA Negotiation Framework (ADSLANF) is proposed using a dynamic SLA concept to negotiate on service terms and conditions. The existing frameworks exploit a direct negotiation mechanism where the provider and consumer can directly talk to each other, which may not be applicable in the future due to increasing demand on broker-based models. The proposed ADSLANF will take very less total negotiation time due to complicated negotiation mechanisms using a third-party broker agent. Also, a novel game theory decision system will suggest an optimal solution to the negotiating agent at the time of generating a proposal or counter proposal. This optimal suggestion will make the negotiating party aware of the optimal acceptance range of the proposal and avoid the negotiation break off by quickly reaching an agreement.<\/jats:p>","DOI":"10.3233\/jifs-189882","type":"journal-article","created":{"date-parts":[[2021,4,9]],"date-time":"2021-04-09T12:11:32Z","timestamp":1617970292000},"page":"5617-5628","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":5,"title":["Cloud service negotiation framework for real-time E-commerce application using game theory decision system"],"prefix":"10.1177","volume":"41","author":[{"given":"Rajkumar","family":"Rajavel","sequence":"first","affiliation":[{"name":"Department of CSE, Christ University, Bangalore, Karnataka, India"}]},{"given":"Sathish Kumar","family":"Ravichandran","sequence":"additional","affiliation":[{"name":"Department of CSE, Christ University, Bangalore, Karnataka, India"}]},{"given":"Partheeban","family":"Nagappan","sequence":"additional","affiliation":[{"name":"Department of CSE, Galgotias University, Greater Noida, Uttar Pradesh, India"}]},{"given":"Kanagachidambaresan","family":"Ramasubramanian Gobichettipalayam","sequence":"additional","affiliation":[{"name":"Department of CSE, Veltech Rangarajan Dr Sagunthala R&amp;D Institute of Science and Technology, Chennai, Tamil Nadu, India"}]}],"member":"179","published-online":{"date-parts":[[2021,4,7]]},"reference":[{"key":"e_1_3_1_2_2","doi-asserted-by":"crossref","unstructured":"BuyyaR. 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