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Unfortunately, semantic ambiguity pertaining to \u201chesitation\u201d tends to undermine the effectiveness of QFD (both the conventional as well as fuzzy versions). In this study, we developed a novel QFD evaluation model referred to as intuitive fuzzy QFD in which an intuitive fuzzy analytic hierarchy process is implemented in conjunction with data envelopment analysis with the aim of deriving a more objective presentation of human thought processes when dealing with multiple-attribute problems within the context of group decision-making. The proposed model also takes into consideration cost limitations and difficulties associated with implementation. The practicality of the proposed model is demonstrated in a case study involving the design of machines for printing touch panels. In practice, this model can help the industrial develop and urge the promotion of design quality.<\/jats:p>","DOI":"10.3233\/jifs-190022","type":"journal-article","created":{"date-parts":[[2019,7,30]],"date-time":"2019-07-30T11:29:05Z","timestamp":1564486145000},"page":"2819-2833","update-policy":"https:\/\/doi.org\/10.1177\/sage-journals-update-policy","source":"Crossref","is-referenced-by-count":8,"title":["Integrating a novel intuitive fuzzy method with quality function deployment for product design: Case study on touch panels"],"prefix":"10.1177","volume":"37","author":[{"given":"Ching-Hsin","family":"Wang","sequence":"first","affiliation":[{"name":"Institute of Project Management, Department of Leisure Industry Management, National Chin-Yi University of Technology, Taichung, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"179","published-online":{"date-parts":[[2019,7,29]]},"reference":[{"key":"e_1_3_1_2_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.ejor.2004.10.004"},{"key":"e_1_3_1_3_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.fss.2005.05.032"},{"key":"e_1_3_1_4_2","doi-asserted-by":"publisher","DOI":"10.1016\/j.cie.2010.07.003"},{"key":"e_1_3_1_5_2","doi-asserted-by":"crossref","unstructured":"WangC.C. 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