{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,2]],"date-time":"2026-02-02T23:35:30Z","timestamp":1770075330155,"version":"3.49.0"},"reference-count":31,"publisher":"SAGE Publications","issue":"1","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IFS"],"published-print":{"date-parts":[[2021,8,11]]},"abstract":"<jats:p>Identifying potential social media influencers (SMIs) accurately can achieve a long-time and effective concept marketing at a lower cost, and then promote the development of the corporate brand in online communities. However, potential SMIs discrimination often faces the problem of insufficient available information of the long-term evolution of the network, and the existing discriminant methods based on link analysis fail to obtain more accurate results. To fill this gap, a consensus smart discriminant algorithm (CSDA) is proposed to identify the potential SMIs with the aid of attention concentration (AC) between users in a closed triadic structure. CSDA enriches and expands the users\u2019 AC information by fusing multiple attention concentration indexes (ACIs) as well as filters the noise information caused by multi-index fusion through consensus among the indexes. Specifically, to begin with, to enrich the available long-term network evolution information, the unidirectional attention concentration indexes (UACIs) and the bidirectional attention concentration indexes (BACIs) are defined; next, the consensus attention concentration index (CACI) is selected according to the principle of minimum upper and lower bounds of link prediction bias to filter noise information; the potential SMI is determined by adaptively calculating CACI among the user to be identified, unconnected user group and their common neighbor. The validity and reliability of the proposed method are verified by the actual data of Twitter.<\/jats:p>","DOI":"10.3233\/jifs-201809","type":"journal-article","created":{"date-parts":[[2021,7,20]],"date-time":"2021-07-20T12:52:45Z","timestamp":1626785565000},"page":"317-329","source":"Crossref","is-referenced-by-count":0,"title":["Potential social media influencers discrimination for concept marketing in online brand community"],"prefix":"10.1177","volume":"41","author":[{"given":"Shugang","family":"Li","sequence":"first","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}]},{"given":"Ru","family":"Wang","sequence":"additional","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}]},{"given":"Yuqi","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}]},{"given":"Hanyu","family":"Lu","sequence":"additional","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}]},{"given":"Nannan","family":"Cai","sequence":"additional","affiliation":[{"name":"School of management, Shanghai University, Shanghai, PR China"}]},{"given":"Zhaoxu","family":"Yu","sequence":"additional","affiliation":[{"name":"Department of automation, East China University of Science and Technology, Shanghai, PR China"}]}],"member":"179","reference":[{"issue":"1","key":"10.3233\/JIFS-201809_ref1","doi-asserted-by":"crossref","first-page":"39","DOI":"10.1016\/j.indmarman.2004.07.002","article-title":"Relationship marketing and brand involvement of professionals through web-enhanced brand communities: the case of Coloplast","volume":"34","author":"Andersen","year":"2005","journal-title":"Industrial Marketing Management"},{"issue":"2","key":"10.3233\/JIFS-201809_ref2","doi-asserted-by":"crossref","first-page":"123","DOI":"10.1016\/j.ijinfomgt.2013.11.010","article-title":"Brand communities based in social media: how unique are they? evidence from two exemplary brand communities","volume":"34","author":"Habibi","year":"2014","journal-title":"International Journal of Information Management"},{"issue":"5","key":"10.3233\/JIFS-201809_ref3","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1108\/MIP-09-2018-0375","article-title":"Instafamous and social media influencer marketing","volume":"37","author":"Jin","year":"2019","journal-title":"Marketing Intelligence & Planning"},{"issue":"2","key":"10.3233\/JIFS-201809_ref4","doi-asserted-by":"crossref","first-page":"246","DOI":"10.1080\/15213269.2017.1328312","article-title":"Explaining Females\u2019 Envy Toward Social Media Influencers","volume":"21","author":"Chae","year":"2017","journal-title":"Media Psychology"},{"issue":"15-16","key":"10.3233\/JIFS-201809_ref5","first-page":"1","article-title":"Emoji rhetoric: a social media influencer perspective","volume":"34","author":"Jing","year":"2018","journal-title":"Journal of Marketing Management"},{"key":"10.3233\/JIFS-201809_ref6","first-page":"154","article-title":"The people\u2019s choice","volume":"18","author":"Lazarsfeld","year":"1950","journal-title":"Eco-Architecture: Harmonisation between Architecture and Nature"},{"issue":"4","key":"10.3233\/JIFS-201809_ref7","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1080\/1553118X.2019.1620234","article-title":"Social media influencers in strategic communication: A conceptual framework for strategic social media influencer communication","volume":"13","author":"Enke","year":"2019","journal-title":"International Journal of Strategic Communication"},{"issue":"2","key":"10.3233\/JIFS-201809_ref8","doi-asserted-by":"crossref","first-page":"288","DOI":"10.1080\/13032917.2018.1476981","article-title":"The impact of social media influencers in tourism","volume":"29","author":"Magno","year":"2018","journal-title":"Anatolia"},{"issue":"1","key":"10.3233\/JIFS-201809_ref9","doi-asserted-by":"crossref","first-page":"90","DOI":"10.1016\/j.pubrev.2010.11.001","article-title":"Who are the social media influencers? 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