{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,2]],"date-time":"2026-05-02T07:14:52Z","timestamp":1777706092179,"version":"3.51.4"},"reference-count":61,"publisher":"SAGE Publications","issue":"2","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IFS"],"published-print":{"date-parts":[[2023,8,1]]},"abstract":"<jats:p>Despite the studies probing the factors associated with the adoption of 5G technology products, the current state of knowledge about this new technology products is still fragmented. Previous research has mainly concentrated on the \u201ccumulative impact\u201d of factors rather than the complexities of behavior. Based on complexity theory, this article aims to explain the behavioral intention of using 5G technology products by evaluating the combination of functional (i.e. price and quality), social (i.e. environmental awareness and knowledge) and consumer personality (i.e. openness and consciousness) factors as causal configuration. A sample of 150 Chinese consumers was examined using the fuzzy set qualitative comparative analysis (fsQCA) technique. The fsQCA outcomes illustrate that five different and effective configurations of functionality, social, and consumer personality factors exist to attain apex level intention of using 5G technology products. This article extends the existing literature by espousing a new procedural attitude to divulge the intricacy of 5G products adoption. It also provides valuable suggestions for 5G technology service managers and manufacturers to enhance the technology, social, and consumer personality features combination to implement 5G technology products successfully.<\/jats:p>","DOI":"10.3233\/jifs-223129","type":"journal-article","created":{"date-parts":[[2023,5,23]],"date-time":"2023-05-23T12:20:41Z","timestamp":1684844441000},"page":"2193-2207","source":"Crossref","is-referenced-by-count":10,"title":["Complexity in the use of 5G technology in China: An exploration using fsQCA approach"],"prefix":"10.1177","volume":"45","author":[{"given":"Sayed Kifayat","family":"Shah","sequence":"first","affiliation":[{"name":"College of Economics and Management, Beijing University of Technology, China"},{"name":"College of Management, Shenzhen University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zhongjun","family":"Tang","sequence":"additional","affiliation":[{"name":"College of Economics and Management, Beijing University of Technology, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jingbo","family":"Yuan","sequence":"additional","affiliation":[{"name":"College of Management, Shenzhen University, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"J\u00f3zsef","family":"Popp","sequence":"additional","affiliation":[{"name":"Department of Management, Faculty of Applied Sciences, WSB University, 41-300 Dabrowa G\u00f3rnicza, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"\u00c1ngel","family":"Acevedo-Duque","sequence":"additional","affiliation":[{"name":"Grupo de Investigaci\u00f3n de Estudios Organizacionales Sostenibles, Universidad Autonoma de Chile, Chile"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"179","reference":[{"issue":"3","key":"10.3233\/JIFS-223129_ref1","doi-asserted-by":"crossref","first-page":"439","DOI":"10.1007\/s11628-020-00423-8","article-title":"Impacts of service robots on service quality","volume":"14","author":"Chiang","year":"2020","journal-title":"Service Business"},{"issue":"3","key":"10.3233\/JIFS-223129_ref4","doi-asserted-by":"crossref","first-page":"60","DOI":"10.3390\/urbansci5030060","article-title":"5G and 6G broadband cellular network technologies as enablers of new avenues for behavioral influence with examples from reduced rural-urban digital divide","volume":"5","author":"Oinas-Kukkonen","year":"2021","journal-title":"Urban Science"},{"key":"10.3233\/JIFS-223129_ref5","doi-asserted-by":"crossref","first-page":"101563","DOI":"10.1016\/j.techsoc.2021.101563","article-title":"Consumer\u2019s intention to purchase 5G: Do environmental awareness, environmental knowledge and health consciousness attitude matter?","volume":"65","author":"Shah","year":"2021","journal-title":"Technology in Society"},{"key":"10.3233\/JIFS-223129_ref6","doi-asserted-by":"crossref","first-page":"101327","DOI":"10.1016\/j.tele.2019.101327","article-title":"Demand forecasting for the 5G service market considering consumer preference and purchase delay behavior","volume":"47","author":"Maeng","year":"2020","journal-title":"Telematics and Informatics"},{"key":"10.3233\/JIFS-223129_ref7","doi-asserted-by":"crossref","first-page":"101657","DOI":"10.1016\/j.techsoc.2021.101657","article-title":"Elaborating on the consumer\u2019s intention\u2013behavior gap regarding 5G technology: The moderating role of the product market-creation ability","volume":"66","author":"Shah","year":"2021","journal-title":"Technology in Society"},{"issue":"202","key":"10.3233\/JIFS-223129_ref8","first-page":"102063","article-title":"Mobile application security: Role of perceived privacy as the predictor of security perceptions","volume":"52","author":"Balapour","journal-title":"International Journal of Information Management"},{"key":"10.3233\/JIFS-223129_ref9","doi-asserted-by":"crossref","first-page":"109969","DOI":"10.1016\/j.paid.2020.109969","article-title":"Evolution and revolution: Personality research for the coming world of robots, artificial intelligence, and autonomous systems","volume":"169","author":"Matthews","year":"2021","journal-title":"Personality and Individual Differences"},{"key":"10.3233\/JIFS-223129_ref11","doi-asserted-by":"crossref","unstructured":"Mustafa S. , Zhang W. , Shehzad M.U. , Anwar A. and Rubakula G. , Does health consciousness matter to adopt new technology? 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