{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,29]],"date-time":"2026-01-29T18:27:20Z","timestamp":1769711240086,"version":"3.49.0"},"reference-count":26,"publisher":"SAGE Publications","issue":"5","content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["IFS"],"published-print":{"date-parts":[[2023,11,4]]},"abstract":"<jats:p>In modern social APP interface design, how to effectively improve the corporate image and create the connotation of corporate culture is a significant key problem. With the emergence of APP, a growing number of people use them, increasing communication energy usage and slowing network operation. To improve app compatibility and speed, it is necessary to combine it with the most advanced and dependable technology, such as ZigBee, which is regarded as the best solution for wireless sensor networks. The ZigBee protocol is primarily used to incorporate working and data transmission in wireless sensor networks that are based on ZigBee technology. As a result, incorporating ZigBee technology into APP interface design in the Internet of Things (IoT) domain can significantly improve brand APP interface design\u2019s network operation efficiency. This paper presents a novel approach to enhance the performance and corporate image of brand mobile applications (APPs) by integrating ZigBee technology. The primary objective is to improve the operating efficiency and user experience of the brand APPs. The study involves a comparison between 10 brand APPs that have not integrated ZigBee technology and 10 brand APPs that have adopted ZigBee technology. The experimental results indicate that the operating efficiency of the brand APPs incorporating ZigBee technology is 97%, while the efficiency of the brand APPs without ZigBee technology is 85%, resulting in a notable difference of 12%. To assess the effectiveness of ZigBee technology integration, the study conducted experiments with 100 users, randomly assigned to interact with both types of brand APPs. The user feedback and observations revealed that brand APPs integrated with ZigBee technology exhibit significantly higher operating efficiency, contributing to a 12% improvement over their counterparts lacking ZigBee integration. Moreover, 90 out of 100 users reported a preference for the brand APPs integrated with ZigBee technology due to their superior user experience. The integration of ZigBee technology in brand APPs not only enhances the user experience but also contributes to the improvement of the company\u2019s corporate image. Adopting ZigBee technology in brand APPs is a valuable strategy that can facilitate the long-term development and success of the company.<\/jats:p>","DOI":"10.3233\/jifs-233343","type":"journal-article","created":{"date-parts":[[2023,9,1]],"date-time":"2023-09-01T11:23:27Z","timestamp":1693567407000},"page":"8317-8333","source":"Crossref","is-referenced-by-count":0,"title":["Application of corporate image integrating Zigbee technology in brand APP interface design using IoT technology"],"prefix":"10.1177","volume":"45","author":[{"given":"Xinxin","family":"Gu","sequence":"first","affiliation":[{"name":"School of Humanities, Shandong Management University, Jinan, Shandong, China"}]}],"member":"179","reference":[{"issue":"2","key":"10.3233\/JIFS-233343_ref4","doi-asserted-by":"crossref","first-page":"214","DOI":"10.1177\/2050157914552156","article-title":"Mobile UDC: Online media content distribution among Finnish mobile internet users","volume":"3","author":"Villi","year":"2015","journal-title":"Mobile Media & Communication"},{"issue":"2","key":"10.3233\/JIFS-233343_ref5","doi-asserted-by":"crossref","first-page":"528","DOI":"10.21511\/ppm.19(2).2021.42","article-title":"Impact of HR practices on corporate image building in the Indian IT sector","volume":"19","author":"Rana","year":"2021","journal-title":"Problems and Perspectives in Management"},{"issue":"3","key":"10.3233\/JIFS-233343_ref6","doi-asserted-by":"crossref","first-page":"549","DOI":"10.35159\/kjss.2020.06.29.3.549","article-title":"The Effect of Sponsorship Activity for Unpopular Sports on the Corporate Image and Purchase Intention: Focusing on the winter sports events","volume":"29","author":"Lee","year":"2020","journal-title":"Korean Journal of Sports Science"},{"issue":"1","key":"10.3233\/JIFS-233343_ref7","doi-asserted-by":"crossref","first-page":"1","DOI":"10.20491\/isarder.2020.824","article-title":"Analysis of the Effect of Bank Service Quality on Corporate Image, Customer Satisfaction and Repurchase Behavior with Structural formula Model","volume":"12","author":"Yldz","year":"2020","journal-title":"Journal of Business Research - Turk"},{"issue":"4","key":"10.3233\/JIFS-233343_ref8","first-page":"52","article-title":"The Influence of Service Quality, Customer Satisfaction and Corporate Image Against Customer Loyalty at PT. 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