{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,30]],"date-time":"2025-07-30T15:54:36Z","timestamp":1753890876268,"version":"3.41.2"},"reference-count":24,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2025,3,12]],"date-time":"2025-03-12T00:00:00Z","timestamp":1741737600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Digit. Health"],"abstract":"<jats:sec><jats:title>Background<\/jats:title><jats:p>Social networking sites may be a convenient, accessible and low-cost option for delivering health information at scale to postpartum women. However, social media use is associated with decreased body satisfaction and may contribute to psychological ill-health. Our study aimed to determine whether exposure to body-focused imagery, typical of imagery targeting postpartum women on Instagram, is associated with a reduction in state body satisfaction and state body appreciation. Secondly, we aimed to determine whether including postpartum-health-focused imagery, in conjunction with body-focused imagery, is associated with improving state body satisfaction\/appreciation, compared with no postpartum health content.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>A single blinded quasi-experimental survey study, recruiting women who had given birth in the previous 2-years, asked participants about key demographic information, social media use and assessed thin-ideal internalization and media appearance pressures using validated tools. Participants were then exposed to either (1) 15 body-focused images of women with a thin-average level of adiposity; (2) as per (1) PLUS 5 postpartum-health-focused images; or (3) as per (1) PLUS 15 postpartum-health-focused images. State body satisfaction\/appreciation were assessed before and after image exposure.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>State body satisfaction\/appreciation did not change from pre- to post-image exposure in any groups and measures were not different between groups at any time point.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion<\/jats:title><jats:p>Short-term exposure to body-focused imagery typical of Instagram content targeting postpartum women may not alter state body satisfaction or state body appreciation. Furthermore, incorporating postpartum-health-focused imagery did not alter results. Further research investigating whether an intervention providing health information to postpartum women via social media platforms improves health outcomes may be warranted.<\/jats:p><\/jats:sec>","DOI":"10.3389\/fdgth.2025.1379337","type":"journal-article","created":{"date-parts":[[2025,3,12]],"date-time":"2025-03-12T07:57:35Z","timestamp":1741766255000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Impact on women's body satisfaction of exposure to postpartum imagery on social media"],"prefix":"10.3389","volume":"7","author":[{"given":"Megan L.","family":"Gow","sequence":"first","affiliation":[]},{"given":"Maddison","family":"Henderson","sequence":"additional","affiliation":[]},{"given":"Amanda","family":"Henry","sequence":"additional","affiliation":[]},{"given":"Lynne","family":"Roberts","sequence":"additional","affiliation":[]},{"given":"Heike","family":"Roth","sequence":"additional","affiliation":[]}],"member":"1965","published-online":{"date-parts":[[2025,3,12]]},"reference":[{"key":"B1","doi-asserted-by":"publisher","first-page":"1892","DOI":"10.3390\/jcm10091892","article-title":"The use of social media for preconception information and pregnancy planning among young women","volume":"10","author":"Skouteris","year":"2021","journal-title":"J Clin Med"},{"year":"2020","key":"B2","article-title":"National Center for Education Statistics."},{"key":"B3","doi-asserted-by":"publisher","first-page":"643","DOI":"10.1111\/ajo.13840","article-title":"Australian postpartum women want reputable health information delivered via social networking sites","volume":"64","author":"Gow","year":"2024","journal-title":"Aust N Z J Obst Gynaecol"},{"key":"B4","doi-asserted-by":"publisher","first-page":"38","DOI":"10.1016\/j.bodyim.2020.04.007","article-title":"Compared to Facebook, Instagram use causes more appearance comparison and lower body satisfaction in college women","volume":"34","author":"Engeln","year":"2020","journal-title":"Body Image"},{"key":"B5","doi-asserted-by":"publisher","first-page":"129","DOI":"10.1016\/j.bodyim.2020.02.015","article-title":"#Loveyourbody: the effect of body positive Instagram captions on women\u2019s body image","volume":"33","author":"Tiggemann","year":"2020","journal-title":"Body Image"},{"key":"B6","doi-asserted-by":"publisher","first-page":"61","DOI":"10.1016\/j.bodyim.2015.06.003","article-title":"\u201cExercise to be fit, not skinny\u201d: the effect of fitspiration imagery on women\u2019s body image","volume":"15","author":"Tiggemann","year":"2015","journal-title":"Body Image"},{"key":"B7","doi-asserted-by":"publisher","first-page":"87","DOI":"10.1016\/j.bodyim.2017.06.004","article-title":"#Fitspo or #loveyourself? 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