{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,14]],"date-time":"2026-01-14T23:24:56Z","timestamp":1768433096059,"version":"3.49.0"},"reference-count":15,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2023,1,19]],"date-time":"2023-01-19T00:00:00Z","timestamp":1674086400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Artif. Intell."],"abstract":"<jats:p>Due to the structural growth of e-commerce platforms, the frequency of exchange of opinions and the number of online reviews of platform participants related to products are increasing. However, given the growth of fake reviews, the corresponding growth in the quality of online reviews seems to be slow, at best. The number of cases of harm to retailers and customers caused by malicious false reviews is steadily increasing every year. In this context, it is becoming difficult for users to determine useful reviews amid a flood of information. As a result, the intrinsic value of online reviews that reduce uncertainty in pre-purchase decisions is blurred, and e-commerce platforms are on the verge of losing credibility and traffic. Through this study, we intend to present solutions related to review filtering and classification by constructing a model for judging the authenticity and usefulness of online reviews using machine learning.<\/jats:p>","DOI":"10.3389\/frai.2022.1064371","type":"journal-article","created":{"date-parts":[[2023,1,19]],"date-time":"2023-01-19T10:13:47Z","timestamp":1674123227000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":10,"title":["Fake review identification and utility evaluation model using machine learning"],"prefix":"10.3389","volume":"5","author":[{"given":"Wonil","family":"Choi","sequence":"first","affiliation":[]},{"given":"Kyungmin","family":"Nam","sequence":"additional","affiliation":[]},{"given":"Minwoo","family":"Park","sequence":"additional","affiliation":[]},{"given":"Seoyi","family":"Yang","sequence":"additional","affiliation":[]},{"given":"Sangyoon","family":"Hwang","sequence":"additional","affiliation":[]},{"given":"Hayoung","family":"Oh","sequence":"additional","affiliation":[]}],"member":"1965","published-online":{"date-parts":[[2023,1,19]]},"reference":[{"key":"B1","doi-asserted-by":"publisher","first-page":"1234","DOI":"10.1016\/j.ipm.2019.03.002","article-title":"A framework for fake review detection in online consumer electronics retailers","volume":"56","author":"Barbado","year":"2019","journal-title":"Inf. Process. Manage"},{"key":"B2","unstructured":"\u201c10,000 fake reviews a month\u2026\u201cI\u201dm tired of fighting, should I try to manipulate it\u201d,\n            ChaC.\n            KimK.\n            MyungJ.\n          Maeil Business Newspaper2021"},{"key":"B3","first-page":"79","article-title":"Survey on fake review detection of e-commerce sites","volume":"1","author":"Chengzhang","year":"2014","journal-title":"J. Korea Inst. Inf. Commun. Eng"},{"key":"B4","first-page":"219","article-title":"How to improve the accuracy of recommendation systems: combining ratings and review texts sentiment scores","volume":"25","author":"Hyun","year":"2019","journal-title":"J. Intell. Inf. Syst"},{"key":"B5","unstructured":"The State of Fake Reviews\u2014Statistics and Trends2022"},{"key":"B6","unstructured":"JungJ.\n          Posting fake reviews on Yogiyo and Gmarket. Shh! A secret proposal of 8,000. won. Seoul: Korea Economic Magazine Co. Ltd2020"},{"key":"B7","doi-asserted-by":"publisher","first-page":"219","DOI":"10.38115\/asgba.2020.17.6.219","article-title":"A study on the impact of consumer review on mobile commerce performance","volume":"17","author":"Jung","year":"2020","journal-title":"Global Bus. Adminis. Rev"},{"key":"B8","doi-asserted-by":"publisher","first-page":"24","DOI":"10.14329\/isr.2021.23.1.045","article-title":"What's different about fake review?","volume":"23","author":"Lee","year":"2021","journal-title":"Inf. Syst. Rev"},{"key":"B9","first-page":"177","article-title":"\u201cA study on the detection of fake reviews using Machine Learning,\u201d","author":"Lee","year":"2020","journal-title":"Korean Master's Degree thesis at Chonnam National University"},{"key":"B10","doi-asserted-by":"publisher","first-page":"4668","DOI":"10.3390\/su7044668","article-title":"Habitat mapping of the leopard cat (prionailurus bengalensis) in South Korea using GIS","volume":"7","author":"Lee","year":"2014","journal-title":"Sustainability"},{"key":"B11","first-page":"392","article-title":"A Korean product review analysis system using a semi-automatically constructed semantic dictionary","volume":"35","author":"Myung","year":"2008","journal-title":"J. KIISE: Softw. Appl"},{"key":"B12","first-page":"71","article-title":"Analysis of the status of natural language processing technology based of deep learning","volume":"6","author":"Park","year":"2021","journal-title":"Korean J. Big Data"},{"key":"B13","unstructured":"Retail E-Commerce Sales Worldwide from 2014 to 20252022"},{"key":"B14","unstructured":"\u201cSurvey on review spam of e-commerce sites,\u201d\n            YangS.\n            FanL.\n          Applied Mechanics and Materials, vol. 631\u20136322014"},{"key":"B15","first-page":"173","article-title":"A study on the effect of reviewer's attributes on the usefulness of online review","volume":"29","author":"Yao","year":"2020","journal-title":"J. Intell. Inf. Syst."}],"container-title":["Frontiers in Artificial Intelligence"],"original-title":[],"link":[{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/frai.2022.1064371\/full","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,1,19]],"date-time":"2023-01-19T10:13:57Z","timestamp":1674123237000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/frai.2022.1064371\/full"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,1,19]]},"references-count":15,"alternative-id":["10.3389\/frai.2022.1064371"],"URL":"https:\/\/doi.org\/10.3389\/frai.2022.1064371","relation":{},"ISSN":["2624-8212"],"issn-type":[{"value":"2624-8212","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,1,19]]},"article-number":"1064371"}}