{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,19]],"date-time":"2026-05-19T15:54:20Z","timestamp":1779206060267,"version":"3.51.4"},"reference-count":62,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2025,10,14]],"date-time":"2025-10-14T00:00:00Z","timestamp":1760400000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Artif. Intell."],"abstract":"<jats:sec><jats:title>Introduction<\/jats:title><jats:p>Against the backdrop of China\u2019s coordinated advancement of the \u201cDigital China\u201d and \u201cRural Revitalization\u201d development strategies, digital countryside construction has emerged as a new opportunity for the sports industry.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Based on panel data from 21 provinces in China from 2015 to 2023, this study employs fixed-panel models, moderation effects models, and mediation effects models to examine the relationship between digital countryside construction and the sports industry, as well as its underlying mechanisms.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Digital countryside construction exerts a significant positive promotion on the sports industry; Market-oriented factor allocation exerts a significant positive moderating influence on the impact of digital countryside construction on the sports industry; Rural consumption upgrade plays a significant positive mediating role in the influence of digital countryside construction on the sports industry. In terms of regional heterogeneity, the eastern region exhibits a significant promoting effect, while the central region shows a suppressing effect that is not statistically significant. The western region also demonstrates a promoting effect, though it is not statistically significant.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion<\/jats:title><jats:p>Implementing region-specific development strategies, tailored to local conditions, is of paramount significance for achieving the maximal policy benefits of digital countryside construction. This should be accomplished by deepening market-oriented reforms and enhancing digital infrastructure to foster balanced and high-quality development of the sports industry in both urban and rural areas.<\/jats:p><\/jats:sec>","DOI":"10.3389\/frai.2025.1660947","type":"journal-article","created":{"date-parts":[[2025,10,14]],"date-time":"2025-10-14T05:25:24Z","timestamp":1760419524000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":4,"title":["Study on the impact of digital countryside construction on fostering sports industry development: based on the moderating role of market-oriented factor allocation and the mediating role of rural consumption upgrade"],"prefix":"10.3389","volume":"8","author":[{"given":"Xinxin","family":"Zhang","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Sen","family":"Wang","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tianpei","family":"Li","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Shuangcheng","family":"Sun","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1965","published-online":{"date-parts":[[2025,10,14]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"739","DOI":"10.47197\/retos.v49.98520","article-title":"Key drivers of the evolution of the sports management model demonstrated by an example of Armenia and EU countries","volume":"49","author":"Abrahamyan","year":"2023","journal-title":"Retos"},{"key":"ref2","doi-asserted-by":"publisher","first-page":"60","DOI":"10.1016\/S0960-9776(21)00194-6","article-title":"The effects of prognostic factors on metastasis and survival of patients with breast cancer using a multi-state model","volume":"56","author":"Babaee","year":"2021","journal-title":"Breast"},{"key":"ref3","doi-asserted-by":"publisher","first-page":"136","DOI":"10.19898\/j.cnki.42-1704\/C.2024018.01","article-title":"Digital countryside construction, rural consumption upgrading, and high-quality economic development","volume":"45","author":"Bi","year":"2025","journal-title":"J. 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