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The objective of this paper is to create a taxonomy for VR shopping applications, with the intention of providing a framework for the categorization of applications, as well as insights into current market developments. The taxonomy is derived from the findings of a literature review, including 55 studies, and the evaluation of 13 commercial applications. A comparison of research and commercial applications reveals that while research has advanced, commercial applications are predominantly showrooms without purchase possibilities. This discrepancy offers potential avenues for future research to understand the factors influencing companies\u2019 reluctance to develop and adopt VR shopping applications.<\/jats:p>","DOI":"10.3389\/frvir.2025.1558475","type":"journal-article","created":{"date-parts":[[2025,4,24]],"date-time":"2025-04-24T05:30:45Z","timestamp":1745472645000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":6,"title":["From immersive worlds to virtual showrooms: a taxonomy of virtual reality shopping applications"],"prefix":"10.3389","volume":"6","author":[{"given":"Sophia","family":"Elsholz","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jakob Johannes","family":"Korbel","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kevin","family":"Pham","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"R\u00fcdiger","family":"Zarnekow","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2025,4,24]]},"reference":[{"key":"B1","doi-asserted-by":"publisher","first-page":"348","DOI":"10.1016\/j.jbusres.2021.03.017","article-title":"Virtual products as an extension of my body: Exploring hedonic and utilitarian shopping value in a virtual reality retail environment","volume":"130","author":"Alzayat","year":"2021","journal-title":"J. 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