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Recently, some organizations reported that BDA has not yielded the expected business value. In addition, researchers have focused so far on BDA usage in developed countries. Antecedents of BDA adoption have been widely researched; nevertheless, this study is among the first to collate selected antecedents and perceived performance of BDA adoption in one integrated and validated model in the telecommunication sector. Using a purposive sampling technique, thestudy deployed structural equation modeling (SEM) to analyze 201 observations. The findings reveal that six of the eight antecedents of BDA significantly impact BDA, while two showed no significant effect. Furthermore, this research finds that BDA has a positive impact on perceived performance, thus contributing to the technology adoption literature by offering valuable insights for researchers and practitioners in a developing country like Sudan.<\/jats:p>","DOI":"10.3389\/fdata.2026.1763520","type":"journal-article","created":{"date-parts":[[2026,9,14]],"date-time":"2026-09-14T04:38:01Z","timestamp":1789360681000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["An empirical test of antecedents and perceived performance of big data analytics in telecommunication companies"],"prefix":"10.3389","volume":"9","author":[{"given":"Ibrahim","family":"Magboul","sequence":"first","affiliation":[{"name":"Department of Business Administration and social Science, Ahfad University for Women","place":["Omdurman, Sudan"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Diaeldin","family":"Osman","sequence":"additional","affiliation":[{"name":"Department of Accounting and Finance, School of Business, Clark Atlanta University","place":["Atlanta, GA, United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Fadi","family":"Herzallah","sequence":"additional","affiliation":[{"name":"Department of Business and Management, Palestine Technical University \u2013 Kadoorie","place":["Tulkarm, Palestine"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Alnour Nadir","family":"Osman","sequence":"additional","affiliation":[{"name":"Department of Business Studies, Mississippi Valley State University","place":["Itta Bena, MS, United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Dexter","family":"Gittens","sequence":"additional","affiliation":[{"name":"Department of Economics, School of Business, Delaware State University","place":["Dover, DE, United States"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,9,14]]},"reference":[{"key":"B1","doi-asserted-by":"publisher","first-page":"15516","DOI":"10.3390\/su142315516","article-title":"Antecedents of big data analytic adoption and impacts on performance: contingent effect","volume":"14","author":"Abdalwali","year":"2022","journal-title":"Sustainability"},{"key":"B2","doi-asserted-by":"publisher","first-page":"102713","DOI":"10.1016\/j.technovation.2023.102713","article-title":"How can organizations leverage big data to innovate their business models? 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