{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,29]],"date-time":"2026-10-29T23:26:59Z","timestamp":1793316419928,"version":"4.5.0"},"reference-count":47,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2023,3,15]],"date-time":"2023-03-15T00:00:00Z","timestamp":1678838400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/100000865","name":"Bill and Melinda Gates Foundation","doi-asserted-by":"publisher","award":["OPP1213329"],"award-info":[{"award-number":["OPP1213329"]}],"id":[{"id":"10.13039\/100000865","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Plant Sci."],"abstract":"<jats:p>Crop breeding programs have often focused on the release of new varieties that target yield improvement to achieve food security and reduce poverty. While continued investments in this objective are justified, there is a need for breeding programs to be increasingly more demand-driven and responsive to the changing customer preferences and population dynamics. This paper analyses the responsiveness of global potato and sweetpotato breeding programs pursued by the International Potato Center (CIP) and its partners to three major development indicators: poverty, malnutrition and gender.  The study followed a seed product market segmentation blueprint developed by the Excellence in Breeding platform (EiB) to identify, describe, and estimate the sizes of the market segments at subregional levels. We then estimated the potential poverty and nutrition impacts of investments in the respective market segments. Further, we employed the G+ tools involving multidisciplinary workshops to evaluate the gender-responsiveness of the breeding programs. Our analysis reveals that future investments in breeding programs will achieve greater impacts by developing varieties for market segments and pipelines that have more poor rural people, high stunting rates among children, anemia prevalence among women of reproductive age, and where there is high vitamin A deficiency. In addition, breeding strategies that reduce gender inequality and enhance appropriate change of gender roles (hence gender transformative) are also required.<\/jats:p>","DOI":"10.3389\/fpls.2023.1105079","type":"journal-article","created":{"date-parts":[[2023,3,15]],"date-time":"2023-03-15T04:58:48Z","timestamp":1678856328000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":26,"title":["Targeting market segment needs with public-good crop breeding investments: A case study with potato and sweetpotato focused on poverty alleviation, nutrition and gender"],"prefix":"10.3389","volume":"14","author":[{"given":"Sylvester Okoth","family":"Ojwang","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Julius Juma","family":"Okello","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"David Jakinda","family":"Otieno","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Janet Mwende","family":"Mutiso","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hannele","family":"Lindqvist-Kreuze","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Peter","family":"Coaldrake","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Thiago","family":"Mendes","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Maria","family":"Andrade","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Neeraj","family":"Sharma","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Wolfgang","family":"Gruneberg","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Godwill","family":"Makunde","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Reuben","family":"Ssali","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Benard","family":"Yada","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Sarah","family":"Mayanja","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Vivian","family":"Polar","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Bonny","family":"Oloka","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Doreen M.","family":"Chelangat","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jacqueline","family":"Ashby","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Guy","family":"Hareau","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hugo","family":"Campos","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2023,3,15]]},"reference":[{"key":"B1","volume-title":"The payoff to investing in CGIAR research","author":"Alston","year":"2020"},{"key":"B2","doi-asserted-by":"publisher","first-page":"1884","DOI":"10.1002\/csc2.20170","article-title":"Heritability and genetic gains for iron and zinc concentration in diploid potato","volume":"60","author":"Amoros","year":"2020","journal-title":"Crop Sci."},{"key":"B3","volume-title":"User guide to the g+ product profile query tool (G+ PP). research program on roots, tubers and bananas. user guide 2021-2","author":"Ashby","year":"2021"},{"key":"B4","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1016\/j.gfs.2017.01.008","article-title":"Rapid breeding and varietal replacement are critical to adaptation of cropping systems in the developing world to climate change","volume":"12","author":"Atlin","year":"2017","journal-title":"Glob Food Sec"},{"key":"B5","doi-asserted-by":"publisher","first-page":"452","DOI":"10.1016\/S0140-6736(13)60996-4","article-title":"Evidence-based interventions for improvement of maternal and child nutrition: What can be done and at what cost","volume":"382","author":"Bhutta","year":"2013","journal-title":"Lancet"},{"key":"B6","doi-asserted-by":"publisher","first-page":"2335","DOI":"10.1007\/s00122-021-03852-9","article-title":"Fifty years of a public cassava breeding program: evolution of breeding objectives, methods, and decision-making processes","volume":"134","author":"Ceballos","year":"2021","journal-title":"Theor. Appl. Genet."},{"key":"B7","doi-asserted-by":"publisher","first-page":"627","DOI":"10.1007\/s00122-019-03317-0","article-title":"Enhancing the rate of genetic gain in public-sector plant breeding programs: lessons from the breeder\u2019s equation","volume":"132","author":"Cobb","year":"2019","journal-title":"Theor. Appl. Genet."},{"key":"B8","doi-asserted-by":"publisher","DOI":"10.3389\/fpls.2021.791859","article-title":"Breeding schemes: What are they, how to formalize them, and how to improve them","volume":"12","author":"Covarrubias-Pazaran","year":"2022","journal-title":"Front. Plant Sci."},{"key":"B9","doi-asserted-by":"publisher","first-page":"175","DOI":"10.1017\/S1368980018002434","article-title":"Prevalence thresholds for wasting, overweight and stunting in children under 5 years","volume":"22","author":"de Onis","year":"2018","journal-title":"Public Health Nutr."},{"key":"B10","doi-asserted-by":"crossref","first-page":"3","DOI":"10.1007\/978-3-030-28683-5_1","article-title":"Global food security, contributions from sustainable potato agri-food systems","volume-title":"The potato crop","author":"Devaux","year":"2020"},{"key":"B11","doi-asserted-by":"publisher","first-page":"1507","DOI":"10.1080\/03066150.2021.1945584","article-title":"The gender and geography of agricultural commercialization: what implications for the food security of ghana\u2019s smallholder farmers","volume":"48","author":"Dzanku","year":"2021","journal-title":"J. Peasant Stud."},{"key":"B12","unstructured":"Crops to end hunger: A global initiative to transform food systems2020"},{"key":"B13","volume-title":"World food and Ag\u2013iculture - statistical yearbook 2020","year":"2020"},{"key":"B14","unstructured":"Rural livelihood information systems2021"},{"key":"B15","doi-asserted-by":"publisher","DOI":"10.1016\/j.foodpol.2020.101909","article-title":"Bargaining power, decision making, and biofortification: The role of gender in adoption of orange sweetpotato in Uganda","volume":"95","author":"Gilligan","year":"2020","journal-title":"Food Policy"},{"key":"B16","doi-asserted-by":"publisher","first-page":"511","DOI":"10.1515\/opag-2021-0034","article-title":"Orange-fleshed sweetpotato: Strategies and lessons learned for achieving food security and health at scale in Sub-Saharan Africa","volume":"6","author":"Girard","year":"2021","journal-title":"Open Agric."},{"key":"B17","doi-asserted-by":"publisher","first-page":"1019.2","DOI":"10.1096\/fasebj.28.1_supplement.1019.2","article-title":"Evaluating the effectiveness of a nutrition-sensitive agriculture intervention in Western Kenya: Design of the mama SASHA cohort study of vitamin a","volume":"28","author":"Girard","year":"2014","journal-title":"FASEB J"},{"key":"B18","doi-asserted-by":"publisher","first-page":"3","DOI":"10.5367\/oa.2016.0235","article-title":"The adoption problem; or why we still understand so little about technological change in African agriculture","volume":"45","author":"Glover","year":"2016","journal-title":"Outlook Agric."},{"key":"B19","volume-title":"The Asian green revolution","author":"Hazell","year":"2009"},{"key":"B20","doi-asserted-by":"publisher","first-page":"7","DOI":"10.1016\/S1441-3582(04)70083-X","article-title":"Market segmentation strategy, competitive advantage and public policy: Grounding segmentation strategy in resource-advantage theory","volume":"12","author":"Hunt","year":"2004","journal-title":"Australas. Mark J."},{"key":"B21","doi-asserted-by":"publisher","first-page":"3094","DOI":"10.1093\/jn\/nxaa267","article-title":"Iron absorption from iron-biofortified sweetpotato is higher than regular sweetpotato in Malawian women while iron absorption from regular and iron-biofortified potatoes is high in Peruvian women","volume":"150","author":"Jongstra","year":"2020","journal-title":"J. Nutr."},{"key":"B22","first-page":"1","article-title":"Challenges associated with crop breeding for adaptation to drought-prone environments","volume":"27","author":"Keneni","year":"2016","journal-title":"Ethiop J. Agric. Sci."},{"key":"B23","doi-asserted-by":"publisher","first-page":"190","DOI":"10.5010\/JPB.2018.45.3.190","article-title":"Current status on global sweetpotato cultivation and its prior tasks of mass production","volume":"45","author":"Kim","year":"2018","journal-title":"J. Plant Biotechnol."},{"key":"B24","doi-asserted-by":"publisher","first-page":"1361","DOI":"10.1007\/s00299-019-02468-0","article-title":"Biotechnology of the sweetpotato: ensuring global food and nutrition security in the face of climate change","volume":"38","author":"Kwak","year":"2019","journal-title":"Plant Cell Rep."},{"key":"B25","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-030-92022-7_17","article-title":"Scaling Readiness of Biofortified Root, Tuber, and Banana Crops for Africa","volume-title":"Root, Tuber and Banana Food System Innovations.","author":"Low","year":"2022"},{"key":"B26","doi-asserted-by":"publisher","first-page":"23","DOI":"10.1016\/j.gfs.2017.01.004","article-title":"Tackling vitamin a deficiency with biofortified sweetpotato in sub-Saharan Africa","volume":"14","author":"Low","year":"2017","journal-title":"Glob Food Sec"},{"key":"B27","doi-asserted-by":"publisher","first-page":"356","DOI":"10.1177\/00307270211054111","article-title":"Putting diverse farming households\u2019 preferences and needs at the centre of seed system development","volume":"50","author":"Mausch","year":"2021","journal-title":"Outlook Agric."},{"key":"B28","doi-asserted-by":"publisher","first-page":"5","DOI":"10.1177\/0030727021989346","article-title":"Breaking through the 40% adoption ceiling: Mind the seed system gaps. a perspective on seed systems research for development in one CGIAR","volume":"50","author":"McEwan","year":"2021","journal-title":"Outlook Agric."},{"key":"B29","volume-title":"2020 global nutrition report: Action on equity to end malnutrition","author":"Micha","year":"2020"},{"key":"B30","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1016\/j.njas.2018.05.003","article-title":"Scaling up of sweetpotato vine multiplication technologies in phalombe and chikwawa districts in Malawi: A gender analysis","volume":"85","author":"Mudege","year":"2018","journal-title":"NJAS-Wagening J. Life Sci."},{"key":"B31","first-page":"283","article-title":"Crops that feed the world 5. Sweetpotato. Sweetpotatoes for income and food security","volume-title":"Food Secur","author":"Mukhopadhyay","year":"2011"},{"key":"B32","doi-asserted-by":"publisher","first-page":"426","DOI":"10.1057\/ejdr.2011.8","article-title":"Linking smallholder farmers to markets, gender and intra-household dynamics: Does the choice of commodity matter","volume":"23","author":"Njuki","year":"2011","journal-title":"Eur. J. Dev. Res."},{"key":"B33","doi-asserted-by":"publisher","first-page":"135","DOI":"10.1080\/09670870410001691812","article-title":"Farmers\u2019 cultural practices and management of potato late blight in Kenya highlands: Implications for development of integrated disease management","volume":"50","author":"Nyankanga","year":"2004","journal-title":"Int. J. Pest Manag"},{"key":"B34","doi-asserted-by":"publisher","first-page":"81","DOI":"10.1177\/0030727018776433","article-title":"Markets, institutions and policies: A perspective on the adoption of agricultural innovations","volume":"47","author":"Orr","year":"2018","journal-title":"Outlook Agric."},{"key":"B35","volume-title":"User guide to the g+ customer profile tool (G+ PP). CGIAR research program on roots, tubers and bananas. user guide 2021-1","author":"Orr","year":"2021"},{"key":"B36","doi-asserted-by":"publisher","first-page":"33","DOI":"10.5923\/j.fs.20190902.01","article-title":"Impacts and management strategies of common potato (Solanum tuberosum l.) pests and diseases in East Africa","volume":"9","author":"Otieno","year":"2019","journal-title":"Front. Sci."},{"key":"B37","doi-asserted-by":"publisher","DOI":"10.1016\/j.respol.2022.104473","article-title":"Prioritizing international agricultural research investments: lessons from a global multi-crop assessment","volume":"51","author":"Pemsl","year":"2022","journal-title":"Res. Policy"},{"key":"B38","unstructured":"PolarV.\n            DemontM.\n          Designer crops of the future must be better tailored for women in agriculture2022"},{"key":"B39","article-title":"From market demand to breeding decisions: a framework","volume-title":"Working paper 2","author":"Ragot","year":"2018"},{"key":"B40","doi-asserted-by":"crossref","DOI":"10.5772\/intechopen.97276","article-title":"Breeding for drought resistance","volume-title":"Plant breeding-current and future views","author":"Ranjith","year":"2021"},{"key":"B41","first-page":"104","article-title":"Sweet \u2018Success\u2019: Contesting biofortification strategies to address malnutrition in Tanzania","author":"Rao","year":"2017"},{"key":"B42","volume-title":"The economic lives of smallholder farmers: An analysis based on household data from nine countries","author":"Rapsomanikis","year":"2015"},{"key":"B43","volume-title":"Potato variety adoption and dis-adoption in Kenya","author":"Sinelle","year":"2018"},{"key":"B44","doi-asserted-by":"publisher","first-page":"1076","DOI":"10.1111\/ijfs.14684","article-title":"A review of varietal change in roots, tubers and bananas: consumer preferences and other drivers of adoption and implications for breeding","volume":"56","author":"Thiele","year":"2021","journal-title":"Int. J. Food Sci. Tech"},{"key":"B45","doi-asserted-by":"crossref","first-page":"811","DOI":"10.1002\/9781119098935.ch35","article-title":"Sweetpotato production, processing, and nutritional quality","volume-title":"Handbook of vegetables and vegetable processing","author":"Truong","year":"2018"},{"key":"B46","volume-title":"Measuring the effectiveness of crop improvement research in sub-Saharan Africa from the perspectives of varietal output, adoption, and change: 20 crops, 30 countries, and 1150 cultivars in farmers\u2019 fields","author":"Walker","year":"2014"},{"key":"B47","unstructured":"Global prevalence of vitamin a deficiency in populations at risk 1995-2005: WHO global database on vitamin a deficiency2009"}],"container-title":["Frontiers in Plant Science"],"original-title":[],"link":[{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpls.2023.1105079\/full","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2023,3,15]],"date-time":"2023-03-15T04:59:04Z","timestamp":1678856344000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpls.2023.1105079\/full"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2023,3,15]]},"references-count":47,"alternative-id":["10.3389\/fpls.2023.1105079"],"URL":"https:\/\/doi.org\/10.3389\/fpls.2023.1105079","relation":{},"ISSN":["1664-462X"],"issn-type":[{"value":"1664-462X","type":"electronic"}],"subject":[],"published":{"date-parts":[[2023,3,15]]},"article-number":"1105079"}}