{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,26]],"date-time":"2026-05-26T07:02:06Z","timestamp":1779778926603,"version":"3.53.1"},"reference-count":51,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,5,26]],"date-time":"2026-05-26T00:00:00Z","timestamp":1779753600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:p>In teaching short videos, the teacher\u2019s image can quickly capture students\u2019 attention and enhance interactivity and engagement in learning. This study, using eye-tracking experiment, explores the cognitive processing characteristics of the teacher\u2019s image in Chinese teaching short videos and its impact on learning outcomes. The experiment recruited 30 Russian international students in China. The results show that, in the process of second language acquisition, the teacher\u2019s image of the target language is more likely to attract learners, while the teacher\u2019s image of a non-target language is more beneficial for students in acquiring knowledge. The learners\u2019 attention distribution toward the teacher\u2019s image presents a three-tier structure: \u201cthe dominant gaze, supplementary lip movements, and peripheral body.\u201d Furthermore, learners with different Chinese proficiency levels exhibit significant differences in gaze duration. Based on the above findings, this research proposes optimization suggestions for the visual elements of international Chinese teaching short videos.<\/jats:p>","DOI":"10.3389\/fpsyg.2026.1748769","type":"journal-article","created":{"date-parts":[[2026,5,26]],"date-time":"2026-05-26T06:02:30Z","timestamp":1779775350000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["An eye-tracking study on the effect of teacher image in Chinese teaching short videos"],"prefix":"10.3389","volume":"17","author":[{"given":"Hongming","family":"Dong","sequence":"first","affiliation":[{"name":"School of International Education, Tianjin University","place":["Tianjin, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xuan","family":"Jin","sequence":"additional","affiliation":[{"name":"School of International Education, Tianjin University","place":["Tianjin, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jiaya","family":"Gong","sequence":"additional","affiliation":[{"name":"School of International Education, Tianjin University","place":["Tianjin, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xuehang","family":"Dong","sequence":"additional","affiliation":[{"name":"School of International Education, Tianjin University","place":["Tianjin, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,5,26]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"101430","DOI":"10.1016\/j.linged.2025.101430","article-title":"Language learning made short and sweet? 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