{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,28]],"date-time":"2026-08-28T22:28:38Z","timestamp":1787956118469,"version":"build-2784847793"},"reference-count":115,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T00:00:00Z","timestamp":1778112000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>Under the backdrop of continuous technological advancement and growing demands for tourist experiences, immersive cultural tourism spaces not only respond to the market need for profound engagement but also serve as crucial drivers for high-quality development in cultural industries.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Taking \u201cThe Longest Day in Chang\u2019an\u201d as a case, this research constructs a \u201csense of immersion \u2192 emotional arousal \u2192 tourist value co-creation behavior\u201d chain mediation model based on the Cognition-Affect-Behavior (CAB) framework and cognitive appraisal theory, with destination familiarity introduced as a moderating variable to elucidate the mechanisms of immersion\u2019s impact on tourist value co-creation behavior. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used for empirical analysis.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The findings reveal that: (1) Immersion exerts a significantly positive influence on emotional arousal; (2) Emotional arousal partially mediates the relationship between immersion and tourist participation behavior, while fully mediating the connection between immersion and tourist citizenship behavior; (3) Destination familiarity demonstrates a significant negative moderating effect on the \u201cimmersion \u2192 tourist citizenship behavior\u201d pathway.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>These conclusions provide theoretical insights for fostering tourist value co-creation behaviors and offer managerial implications for the governance of immersive cultural tourism spaces.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpsyg.2026.1762355","type":"journal-article","created":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T14:07:56Z","timestamp":1778162876000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["Tourist value co-creation behavior in immersive cultural tourism spaces: a case study of \u201cthe longest day in chang\u2019an\u201d"],"prefix":"10.3389","volume":"17","author":[{"given":"Jingwen","family":"Wang","sequence":"first","affiliation":[{"name":"Yungang Study College, Shanxi Datong University","place":["Datong, Shanxi, China"]},{"name":"Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Science","place":["Beijing, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xiaoying","family":"Cao","sequence":"additional","affiliation":[{"name":"Yungang Study College, Shanxi Datong University","place":["Datong, Shanxi, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,5,7]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"411","DOI":"10.1086\/209080","article-title":"Dimensions of consumer expertise","volume":"13","author":"Alba","year":"1987","journal-title":"J. Consum. Res."},{"key":"ref9001","doi-asserted-by":"publisher","first-page":"411","DOI":"10.1037\/0033-2909.103.3.411","article-title":"Structural equation modeling in practice: a review and recommended two-step approach","volume":"103","author":"Anderson","year":"1988","journal-title":"Psychol. Bull."},{"key":"ref2","volume-title":"Emotion and Personality","author":"Arnold","year":"1960"},{"key":"ref3","doi-asserted-by":"publisher","first-page":"184","DOI":"10.1177\/0092070399272005","article-title":"The role of emotions in marketing","volume":"27","author":"Bagozzi","year":"1999","journal-title":"J. Acad. Mark. Sci."},{"key":"ref4","doi-asserted-by":"publisher","first-page":"74","DOI":"10.1007\/BF02723327","article-title":"On the evaluation of structural equation models","volume":"16","author":"Bagozzi","year":"1988","journal-title":"J. Acad. Mark. Sci."},{"key":"ref5","doi-asserted-by":"publisher","first-page":"117","DOI":"10.1016\/j.tourman.2018.10.033","article-title":"Management of immersive heritage tourism experiences: a conceptual model","volume":"72","author":"Bec","year":"2019","journal-title":"Tour. Manag."},{"key":"ref6","doi-asserted-by":"publisher","first-page":"159","DOI":"10.1016\/j.tmp.2019.02.008","article-title":"Consumer immersion in the experience scape of managed visitor attractions: the nature of the immersion process and the role of involvement","volume":"30","author":"Blumenthal","year":"2019","journal-title":"Tour. Manag. Perspect."},{"key":"ref7","author":"Brown","year":"2004"},{"key":"ref8","doi-asserted-by":"crossref","first-page":"34","DOI":"10.4324\/9780203390498","volume-title":"Consuming Experience","author":"Car\u00f9","year":"2013"},{"key":"ref9","doi-asserted-by":"publisher","first-page":"276","DOI":"10.1108\/josm-07-2014-0170","article-title":"Co-creating the collective service experience","volume":"26","author":"Car\u00f9","year":"2015","journal-title":"J. Serv. Manag."},{"key":"ref10","doi-asserted-by":"publisher","first-page":"1379","DOI":"10.2224\/sbp.2008.36.10.1379","article-title":"The role of personality traits and perceived values in persuasion: an elaboration likelihood model perspective on online shopping","volume":"36","author":"Chen","year":"2008","journal-title":"Soc. Behav. Personal."},{"key":"ref11","doi-asserted-by":"publisher","first-page":"801","DOI":"10.1007\/s10660-019-09341-y","article-title":"Designing a talents training model for cross-border e-commerce: a mixed approach of problem-based learning with social media","volume":"19","author":"Cheng","year":"2019","journal-title":"Electron. Commer. Res."},{"key":"ref12","doi-asserted-by":"publisher","first-page":"287","DOI":"10.2753\/MTP1069-6679160402","article-title":"Structural equation modeling in marketing: some practical reminders","volume":"16","author":"Chin","year":"2008","journal-title":"J. Mark. Theory Pract."},{"key":"ref13","doi-asserted-by":"publisher","first-page":"732","DOI":"10.1177\/0047287518776805","article-title":"Investigating tourists\u2019 fun-eliciting process toward tourism destination sites: an application of cognitive appraisal theory","volume":"58","author":"Choi","year":"2019","journal-title":"J. Travel Res."},{"key":"ref14","volume-title":"Statistical power Analysis for the Behavioral Sciences","author":"Cohen","year":"1988"},{"key":"ref15","doi-asserted-by":"publisher","first-page":"448","DOI":"10.1002\/erv.747","article-title":"Cognitive-emotional-behavioral therapy for the eating disorders: working with beliefs about emotions","volume":"14","author":"Corstorphine","year":"2006","journal-title":"Eur. Eat. Disord. Rev."},{"key":"ref16","doi-asserted-by":"publisher","first-page":"1111917","DOI":"10.3389\/fpsyg.2023.1111917","article-title":"From digital museuming to on-site visiting: the mediation of cultural identity and perceived value","volume":"14","author":"Deng","year":"2023","journal-title":"Front. Psychol."},{"key":"ref17","doi-asserted-by":"publisher","first-page":"339","DOI":"10.1080\/15213260701533045","article-title":"Effects of music on physiological arousal: explorations into tempo and genre","volume":"10","author":"Dillman Carpentier","year":"2007","journal-title":"Media Psychol."},{"key":"ref18","doi-asserted-by":"publisher","first-page":"256","DOI":"10.1037\/0033-295X.95.2.256","article-title":"A social-cognitive approach to motivation and personality","volume":"95","author":"Dweck","year":"1988","journal-title":"Psychol. Rev."},{"key":"ref19","doi-asserted-by":"publisher","first-page":"104534","DOI":"10.1016\/j.tourman.2022.104534","article-title":"Immersive technology: a meta-analysis of augmented\/virtual reality applications and their impact on tourism experience","volume":"91","author":"Fan","year":"2022","journal-title":"Tour. Manag."},{"key":"ref20","doi-asserted-by":"publisher","first-page":"1149","DOI":"10.3758\/BRM.41.4.1149","article-title":"Statistical power analyses using G*power 3.1: tests for correlation and regression analyses","volume":"41","author":"Faul","year":"2009","journal-title":"Behav. Res. Methods"},{"key":"ref21","doi-asserted-by":"publisher","first-page":"175","DOI":"10.3758\/BF03193146","article-title":"G*power 3: a flexible statistical power analysis program for the social, behavioral, and biomedical sciences","volume":"39","author":"Faul","year":"2007","journal-title":"Behav. Res. Methods"},{"key":"ref22","doi-asserted-by":"publisher","first-page":"421","DOI":"10.1108\/09590550710750368","article-title":"An integrative framework capturing experiential and utilitarian shopping experience","volume":"35","author":"Fiore","year":"2007","journal-title":"Int. J. Retail Distrib. Manag."},{"key":"ref23","doi-asserted-by":"publisher","first-page":"39","DOI":"10.1177\/002224378101800104","article-title":"Evaluating structural equation models with unobservable variables and measurement error","volume":"18","author":"Fornell","year":"1981","journal-title":"J. Mark. Res."},{"key":"ref24","doi-asserted-by":"publisher","first-page":"103167","DOI":"10.1016\/j.ijhm.2022.103167","article-title":"Determinants of hotel guests\u2019 pro-environmental behavior: past behavior as moderator","volume":"102","author":"Foroughi","year":"2022","journal-title":"Int. J. Hosp. Manag."},{"key":"ref25","doi-asserted-by":"publisher","first-page":"185","DOI":"10.1080\/07421222.2001.11045669","article-title":"Knowledge management: an organizational capabilities perspective","volume":"18","author":"Gold","year":"2001","journal-title":"J. Manag. Inf. Syst."},{"key":"ref26","doi-asserted-by":"publisher","first-page":"206","DOI":"10.1108\/MSQ-03-2014-0042","article-title":"The service revolution and its marketing implications: service logic vs service-dominant logic","volume":"24","author":"Gr\u00f6nroos","year":"2014","journal-title":"Manag. Serv. Qual."},{"key":"ref27","doi-asserted-by":"publisher","first-page":"2613","DOI":"10.1080\/13683500.2022.2091429","article-title":"Tourist participation, well-being and satisfaction: the mediating roles of service experience and tourist empowerment","volume":"26","author":"Gupta","year":"2023","journal-title":"Curr. Issues Tour."},{"key":"ref28","doi-asserted-by":"publisher","first-page":"353","DOI":"10.1016\/j.annals.2003.12.004","article-title":"An integrative model of tourists\u2019 information search behavior","volume":"31","author":"Gursoy","year":"","journal-title":"Ann. Tour. Res."},{"key":"ref29","doi-asserted-by":"publisher","first-page":"66","DOI":"10.1177\/1096348003261218","article-title":"Travelers\u2019 prior knowledge and its impact on their information search behavior","volume":"28","author":"Gursoy","year":"","journal-title":"J. Hosp. Tour. Res."},{"key":"ref31","volume-title":"Advanced Issues in Partial least Squares Structural Equation Modeling (PLS-SEM)","author":"Hair","year":"2018"},{"key":"ref32","volume-title":"Multivariate data analysis","author":"Hair","year":"1998"},{"key":"ref33","volume-title":"Memorable Moments: Consumer Immersion in Nature-based Tourist Experiences (Doctoral Dissertation)","author":"Hansen","year":"2014"},{"key":"ref34","first-page":"209","volume-title":"Handbook on the Experience Economy","author":"Hansen","year":"2013"},{"key":"ref35","doi-asserted-by":"publisher","first-page":"115","DOI":"10.1007\/s11747-014-0403-8","article-title":"A new criterion for assessing discriminant validity in variance-based structural equation modeling","volume":"43","author":"Henseler","year":"2015","journal-title":"J. Acad. Mark. Sci."},{"key":"ref36","doi-asserted-by":"publisher","first-page":"404","DOI":"10.1086\/209123","article-title":"Assessing the role of emotions as mediators of consumer responses to advertising","volume":"14","author":"Holbrook","year":"1987","journal-title":"J. Consum. Res."},{"key":"ref37","doi-asserted-by":"publisher","first-page":"597","DOI":"10.1086\/222355","article-title":"Social behavior as exchange","volume":"63","author":"Homans","year":"1958","journal-title":"Am. J. Sociol."},{"key":"ref38","doi-asserted-by":"publisher","first-page":"815","DOI":"10.1016\/j.tourman.2011.09.004","article-title":"Understanding the impact of culinary brand equity and destination familiarity on travel intentions","volume":"33","author":"Horng","year":"2012","journal-title":"Tour. Manag."},{"key":"ref39","doi-asserted-by":"publisher","first-page":"303","DOI":"10.1177\/0047287511410320","article-title":"Appraisal determinants of tourist emotional responses","volume":"51","author":"Hosany","year":"2012","journal-title":"J. Travel Res."},{"key":"ref40","volume-title":"The Theory of Buyer Behavior","author":"Howard","year":"1969"},{"key":"ref41","doi-asserted-by":"publisher","first-page":"3639","DOI":"10.2147\/PRBM.S387241","article-title":"Destination attributes of memorable Chinese rural tourism experiences: impact on positive arousal, memory and behavioral intention","volume":"15","author":"Huang","year":"2022","journal-title":"Psychol. Res. Behav. Manag."},{"key":"ref42","doi-asserted-by":"publisher","first-page":"459","DOI":"10.1016\/j.jbusres.2018.10.062","article-title":"With or without you? Interaction and immersion in a virtual reality experience","volume":"100","author":"Hudson","year":"2019","journal-title":"J. Bus. Res."},{"key":"ref43","doi-asserted-by":"publisher","first-page":"321","DOI":"10.1108\/TR-11-2022-0552","article-title":"Tourist loyalty in the metaverse: the role of immersive tourism experience and cognitive perceptions","volume":"79","author":"Jafar","year":"2023","journal-title":"Tour. Rev."},{"key":"ref44","doi-asserted-by":"publisher","first-page":"641","DOI":"10.1016\/j.ijhcs.2008.04.004","article-title":"Measuring and defining the experience of immersion in games","volume":"66","author":"Jennett","year":"2008","journal-title":"Int. J. Hum.-Comput. Stud."},{"key":"ref45","doi-asserted-by":"publisher","first-page":"1029","DOI":"10.1177\/0047287519872827","article-title":"A cognitive appraisal process of customer delight: the moderating effect of place identity","volume":"59","author":"Jiang","year":"2020","journal-title":"J. Travel Res."},{"key":"ref46","doi-asserted-by":"publisher","first-page":"102926","DOI":"10.1016\/j.annals.2020.102926","article-title":"The impact of power on destination advertising effectiveness: the moderating role of arousal in advertising","volume":"83","author":"Jiang","year":"2020","journal-title":"Ann. Tour. Res."},{"key":"ref47","doi-asserted-by":"publisher","first-page":"469","DOI":"10.1177\/00472875211067549","article-title":"Does sincere social interaction stimulate tourist immersion? A conservation of resources perspective","volume":"62","author":"Jiang","year":"2023","journal-title":"J. Travel Res."},{"key":"ref48","doi-asserted-by":"publisher","first-page":"208","DOI":"10.1016\/j.chb.2015.12.006","article-title":"The relationship between perceived e-service quality and brand equity: a simultaneous equations system approach","volume":"57","author":"Kao","year":"2016","journal-title":"Comput. Hum. Behav."},{"key":"ref49","doi-asserted-by":"publisher","first-page":"184","DOI":"10.1016\/j.lrp.2013.01.002","article-title":"A primer on partial least squares structural equation modeling","volume":"46","author":"Ketchen","year":"2013","journal-title":"Long Range Plan."},{"key":"ref50","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/02508281.2024.2432751","article-title":"Weaving tales: the impact of storytelling in tourism guides on cultural immersion","volume":"50","author":"Khater","year":"2025","journal-title":"Tour. Recreat. Res."},{"key":"ref51","doi-asserted-by":"publisher","first-page":"34","DOI":"10.1016\/j.tourman.2014.02.007","article-title":"The antecedents of memorable tourism experiences: the development of a scale to measure the destination attributes associated with memorable experiences","volume":"44","author":"Kim","year":"2014","journal-title":"Tour. Manag."},{"key":"ref52","doi-asserted-by":"publisher","first-page":"361","DOI":"10.1016\/j.dss.2013.07.002","article-title":"A study of mobile user engagement (MoEN): engagement motivations, perceived value, satisfaction, and continued engagement intention","volume":"56","author":"Kim","year":"2013","journal-title":"Decis. Support. Syst."},{"key":"ref53","doi-asserted-by":"publisher","first-page":"637","DOI":"10.3727\/108354210X12904412049776","article-title":"The effect of memorable experience on behavioral intentions in tourism: a structural equation modeling approach","volume":"15","author":"Kim","year":"2010","journal-title":"Tour. Anal."},{"key":"ref54","first-page":"672","volume-title":"The Classical Psychologists","author":"Lange","year":"1885"},{"key":"ref55","doi-asserted-by":"publisher","first-page":"171","DOI":"10.1016\/0148-2963(94)90080-9","article-title":"A test of the effects of competition on consumer brand selection processes","volume":"31","author":"Laroche","year":"1994","journal-title":"J. Bus. Res."},{"key":"ref56","doi-asserted-by":"publisher","first-page":"1019","DOI":"10.1037\/0003-066X.37.9.1019","article-title":"Thoughts on the relations between emotion and cognition","volume":"37","author":"Lazarus","year":"1982","journal-title":"Am. Psychol."},{"key":"ref57","volume-title":"Stress, Appraisal, and Coping","author":"Lazarus","year":"1984"},{"key":"ref58","doi-asserted-by":"publisher","first-page":"352","DOI":"10.1037\/0003-066X.46.4.352","article-title":"Cognition and motivation in emotion","volume":"46","author":"Lazarus","year":"1991","journal-title":"Am. Psychol."},{"key":"ref59","volume-title":"Stress and Emotion: A new Synthesis","author":"Lazarus","year":"1999"},{"key":"ref60","doi-asserted-by":"publisher","first-page":"100584","DOI":"10.1016\/j.tmp.2019.100584","article-title":"Understanding Chinese tourists\u2019 motivations of sharing travel photos in WeChat","volume":"33","author":"Li","year":"2020","journal-title":"Tour. Manag. Perspect."},{"key":"ref61","doi-asserted-by":"publisher","first-page":"108","DOI":"10.1016\/j.jhtm.2022.01.005","article-title":"How does tour guide humor influence tourist citizenship behavior?","volume":"50","author":"Li","year":"2022","journal-title":"J. Hosp. Tour. Manag."},{"key":"ref62","doi-asserted-by":"publisher","first-page":"979","DOI":"10.3724\/SP.J.1042.2015.00979","article-title":"The negative effect of pursuing positive emotion and its psychological mechanism","volume":"23","author":"Li","year":"2015","journal-title":"Adv. Psychol. Sci."},{"key":"ref63","doi-asserted-by":"publisher","first-page":"101130","DOI":"10.1016\/j.tmp.2023.101130","article-title":"Finer-grained understanding of travel livestreaming adoption: a synthetic analysis from uses and gratifications theory perspective","volume":"47","author":"Li","year":"2023","journal-title":"Tour. Manag. Perspect."},{"key":"ref64","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1177\/00472875241257269","article-title":"Understanding destination immersion in rural tourism: the effects of destination fascination and resident\u2013tourist interaction","volume":"64","author":"Li","year":"2024","journal-title":"J. Travel Res."},{"key":"ref65","doi-asserted-by":"publisher","first-page":"99","DOI":"10.1186\/s40494-025-01612-2","article-title":"Understanding users\u2019 recommendation intention of online museums: a perspective of the cognition-emotion-behavior theory and the expectation confirmation model","volume":"13","author":"Li","year":"2025","journal-title":"Herit. Sci."},{"key":"ref66","doi-asserted-by":"publisher","first-page":"122","DOI":"10.1108\/TR-04-2022-0171","article-title":"The influence of immersion on tourists\u2019 satisfaction via perceived attractiveness and happiness","volume":"78","author":"Li","year":"2023","journal-title":"Tour. Rev."},{"key":"ref67","doi-asserted-by":"publisher","first-page":"248","DOI":"10.1002\/cb.1516","article-title":"Extraordinary consumer experiences: why immersion and transformation cause trouble","volume":"14","author":"Lindberg","year":"2015","journal-title":"J. Consum. Behav."},{"key":"ref68","doi-asserted-by":"publisher","first-page":"45","DOI":"10.1177\/1356766720952101","article-title":"Encouraging tourist citizenship behavior through resource uniqueness and service quality: the mediating role of emotions","volume":"27","author":"Liu","year":"2021","journal-title":"J. Vacat. Mark."},{"key":"ref69","doi-asserted-by":"publisher","first-page":"18","DOI":"10.1080\/13683500.2021.2015298","article-title":"Reversibility between \u2018cocreation\u2019 and \u2018codestruction\u2019: evidence from Chinese travel livestreaming","volume":"26","author":"Liu","year":"2023","journal-title":"Curr. Issues Tour."},{"key":"ref70","doi-asserted-by":"publisher","first-page":"104750","DOI":"10.1016\/j.tourman.2023.104750","article-title":"Celebrity endorsement in tourism: attention, emotional arousal and familiarity","volume":"98","author":"Liu","year":"2023","journal-title":"Tour. Manag."},{"key":"ref71","doi-asserted-by":"publisher","first-page":"88","DOI":"10.1016\/j.tourman.2013.11.001","article-title":"We are in the same boat: tourist citizenship behaviors","volume":"42","author":"Liu","year":"2014","journal-title":"Tour. Manag."},{"key":"ref72","doi-asserted-by":"publisher","first-page":"178","DOI":"10.4236\/jssm.2020.131011","article-title":"Rituals in service: a literature review","volume":"13","author":"Liu","year":"2020","journal-title":"J. Serv. Sci. Manag."},{"key":"ref73","doi-asserted-by":"publisher","first-page":"1151","DOI":"10.1177\/0047287519874089","article-title":"Achieving immersion in the tourism experience: the role of autonomy, temporal dissociation, and reactance","volume":"59","author":"Lunardo","year":"2020","journal-title":"J. Travel Res."},{"key":"ref74","doi-asserted-by":"publisher","first-page":"107812","DOI":"10.1016\/j.chb.2023.107812","article-title":"How do emotions elicited in virtual reality affect our memory? A systematic review","volume":"146","author":"Mancuso","year":"2023","journal-title":"Comput. Hum. Behav."},{"key":"ref75","doi-asserted-by":"publisher","first-page":"119","DOI":"10.1177\/1754073912468165","article-title":"Appraisal theories of emotion: state of the art and future development","volume":"5","author":"Moors","year":"2013","journal-title":"Emot. Rev."},{"key":"ref76","doi-asserted-by":"publisher","first-page":"159","DOI":"10.1080\/14330237.2021.1913907","article-title":"Value co-creation intention among consumers at the bottom of the pyramid: a study of rural and community banks in Ghana","volume":"31","author":"Nusenu","year":"2021","journal-title":"J. Psychol. Afr."},{"key":"ref77","volume-title":"The Experience Economy: Work is Theatre & every Business a stage","author":"Pine","year":"1999"},{"key":"ref78","doi-asserted-by":"publisher","first-page":"295","DOI":"10.1080\/00223980.1965.10544905","article-title":"What is an emotion?","volume":"61","author":"Plutchik","year":"1965","journal-title":"J. Psychol."},{"key":"ref79","doi-asserted-by":"publisher","first-page":"879","DOI":"10.1037\/0021-9010.88.5.879","article-title":"Common method biases in behavioral research: a critical review of the literature and recommended remedies","volume":"88","author":"Podsakoff","year":"2003","journal-title":"J. Appl. Psychol."},{"key":"ref80","doi-asserted-by":"publisher","first-page":"104499","DOI":"10.1016\/j.tourman.2022.104499","article-title":"The convergence or divergence of design characteristics in determining the recall and persuasiveness of seaside destination slogans","volume":"91","author":"Qu","year":"2022","journal-title":"Tour. Manag."},{"key":"ref81","doi-asserted-by":"publisher","first-page":"1054","DOI":"10.1108\/IJCHM-04-2014-0202","article-title":"Consequences of \u201cgreenwashing\u201d: consumers\u2019 reactions to hotels\u2019 green initiatives","volume":"27","author":"Rahman","year":"2015","journal-title":"Int. J. Contemp. Hosp. Manag."},{"key":"ref82","doi-asserted-by":"publisher","first-page":"239","DOI":"10.1108\/APJML-03-2016-0053","article-title":"The moderating impact of emotions on customer equity drivers and loyalty intentions: evidence of within sector differences","volume":"29","author":"Razzaq","year":"2017","journal-title":"Asia Pac. J. Mark. Logist."},{"key":"ref83","first-page":"11","volume-title":"Review of Personality and social Psychology","author":"Roseman","year":"1984"},{"key":"ref84","doi-asserted-by":"crossref","first-page":"68","DOI":"10.1093\/oso\/9780195130072.003.0004","volume-title":"Appraisal Processes in Emotion: Theory, Methods, Research","author":"Roseman","year":"2001"},{"key":"ref85","doi-asserted-by":"publisher","first-page":"7754","DOI":"10.3390\/su14137754","article-title":"Sustainable value co-production and co-creation in virtual reality: an exploratory research on business-to-business interactions","volume":"14","author":"Royo-Vela","year":"2022","journal-title":"Sustainability"},{"key":"ref86","doi-asserted-by":"publisher","first-page":"311","DOI":"10.1037\/0022-3514.38.2.311","article-title":"A description of the affective quality attributed to environments","volume":"38","author":"Russell","year":"1980","journal-title":"J. Pers. Soc. Psychol."},{"key":"ref87","doi-asserted-by":"publisher","first-page":"31","DOI":"10.1080\/02699931.2018.1510380","article-title":"Studying appraisal-driven emotion processes: taking stock and moving to the future","volume":"33","author":"Scherer","year":"2019","journal-title":"Cogn. Emot."},{"key":"ref88","doi-asserted-by":"publisher","first-page":"434","DOI":"10.1057\/jit.2010.25","article-title":"Embodiment and presence in virtual worlds: a review","volume":"25","author":"Schultze","year":"2010","journal-title":"J. Inf. Technol."},{"key":"ref89","doi-asserted-by":"publisher","first-page":"1132","DOI":"10.1108\/IJCHM-03-2024-0400","article-title":"Evaluating user engagement via metaverse environment through immersive experience for travel and tourism websites","volume":"37","author":"Shamim","year":"2025","journal-title":"Int. J. Contemp. Hosp. Manag."},{"key":"ref91","doi-asserted-by":"publisher","first-page":"147","DOI":"10.1177\/1096348021996431","article-title":"Identification and influence of tourism rituals: analysis of eye movement recognition of tourism images","volume":"46","author":"Shi","year":"2022","journal-title":"J. Hosp. Tour. Res."},{"key":"ref92","doi-asserted-by":"publisher","first-page":"80","DOI":"10.1108\/17506181111111780","article-title":"Make it memorable: customer experiences in winter amusement parks","volume":"5","author":"Sl\u00e5tten","year":"2011","journal-title":"Int. J. Cult. Tour. Hosp. Res."},{"key":"ref93","doi-asserted-by":"publisher","first-page":"123","DOI":"10.1177\/0273475304265543","article-title":"Implementing the \u201cmarketing you\u201d project in large sections of principles of marketing","volume":"26","author":"Smith","year":"2004","journal-title":"J. Mark. Educ."},{"key":"ref94","doi-asserted-by":"publisher","first-page":"983","DOI":"10.1080\/09658211.2021.1953535","article-title":"Immersion, presence, and episodic memory in virtual reality environments","volume":"29","author":"Smith","year":"2021","journal-title":"Memory"},{"key":"ref95","doi-asserted-by":"publisher","first-page":"885","DOI":"10.1080\/10941665.2024.2351126","article-title":"The effect of virtual tourism experience on tourist responses: the lens from cognitive appraisal theory","volume":"29","author":"Song","year":"2024","journal-title":"Asia Pac. J. Tour. Res."},{"key":"ref96","doi-asserted-by":"publisher","first-page":"269","DOI":"10.1016\/S1053-4822(02)00049-9","article-title":"An emotion-centered model of voluntary work behavior: some parallels between counterproductive work behavior and organizational citizenship behavior","volume":"12","author":"Spector","year":"2002","journal-title":"Hum. Resour. Manag. Rev."},{"key":"ref97","doi-asserted-by":"publisher","first-page":"2022","DOI":"10.1177\/13567667241282022","article-title":"Memorable digital-free tourism experiences: antecedents and outcomes","volume":"32","author":"Sthapit","year":"2024","journal-title":"J. Vacat. Mark."},{"key":"ref98","doi-asserted-by":"publisher","first-page":"214","DOI":"10.1016\/j.jdmm.2015.12.008","article-title":"An investigation of the relationships among destination familiarity, destination image and future visit intention","volume":"5","author":"Tan","year":"2016","journal-title":"J. Destin. Mark. Manag."},{"key":"ref99","doi-asserted-by":"publisher","first-page":"285","DOI":"10.1016\/j.jhtm.2020.08.018","article-title":"Can tour leader likability enhance tourist value co-creation behaviors? The role of attachment","volume":"45","author":"Teng","year":"2020","journal-title":"J. Hosp. Tour. Manag."},{"key":"ref100","doi-asserted-by":"publisher","first-page":"592","DOI":"10.1016\/j.jhtm.2021.11.009","article-title":"Understanding tourist citizenship behavior at the destination level","volume":"49","author":"Torres-Moraga","year":"2021","journal-title":"J. Hosp. Tour. Manag."},{"key":"ref101","doi-asserted-by":"publisher","first-page":"210","DOI":"10.1080\/09647775.2021.2023902","article-title":"Revisiting museums of contemporary art: what factors affect visitors with low and high levels of revisit intention intensity?","volume":"38","author":"Trabskaya","year":"2023","journal-title":"Mus. Manag. Curatorship"},{"key":"ref102","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1080\/1743873X.2020.1850742","article-title":"Innovating the cultural heritage museum service model through virtual reality and augmented reality: the effects on the overall visitor experience and satisfaction","volume":"17","author":"Trunfio","year":"2022","journal-title":"J. Herit. Tour."},{"key":"ref103","doi-asserted-by":"publisher","first-page":"140","DOI":"10.1016\/j.tourman.2017.12.003","article-title":"Virtual reality, presence, and attitude change: empirical evidence from tourism","volume":"66","author":"Tussyadiah","year":"2018","journal-title":"Tour. Manag."},{"key":"ref104","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/s11747-007-0069-6","article-title":"Service-dominant logic: continuing the evolution","volume":"36","author":"Vargo","year":"2008","journal-title":"J. Acad. Mark. Sci."},{"key":"ref105","doi-asserted-by":"publisher","first-page":"1439","DOI":"10.1080\/02699930903498186","article-title":"The emotional and cognitive effect of immersion in film viewing","volume":"24","author":"Visch","year":"2010","journal-title":"Cogn. Emot."},{"key":"ref106","doi-asserted-by":"publisher","first-page":"177","DOI":"10.2307\/20650284","article-title":"Using PLS path modeling for assessing hierarchical construct models: guidelines and empirical illustration","volume":"33","author":"Wetzels","year":"2009","journal-title":"MIS Q."},{"key":"ref107","doi-asserted-by":"publisher","first-page":"895136","DOI":"10.3389\/fpsyg.2022.895136","article-title":"Stimulating tourist inspiration by tourist experience: the moderating role of destination familiarity","volume":"13","author":"Xue","year":"2022","journal-title":"Front. Psychol."},{"key":"ref108","doi-asserted-by":"publisher","first-page":"101019","DOI":"10.1016\/j.jdmm.2025.101019","article-title":"The synergy of immersive experiences in tourism marketing: unveiling insightful components in the \u2018metaverse\u2019","volume":"37","author":"Yawised","year":"2025","journal-title":"J. Destin. Mark. Manag."},{"key":"ref109","doi-asserted-by":"publisher","first-page":"89","DOI":"10.1016\/j.intmar.2017.04.001","article-title":"Is augmented reality technology an effective tool for E-commerce? An interactivity and vividness perspective","volume":"39","author":"Yim","year":"2017","journal-title":"J. Interact. Mark."},{"key":"ref110","doi-asserted-by":"publisher","first-page":"1009","DOI":"10.1016\/j.chb.2010.03.001","article-title":"Experiencing flow with instant messaging and its facilitating role on creative behaviors","volume":"26","author":"Zaman","year":"2010","journal-title":"Comput. Hum. Behav."},{"key":"ref111","doi-asserted-by":"publisher","first-page":"111","DOI":"10.1016\/j.tourman.2017.12.013","article-title":"Experience-involvement, memorability and authenticity: the service provider\u2019s effect on tourist experience","volume":"67","author":"Zatori","year":"2018","journal-title":"Tour. Manag."},{"key":"ref112","doi-asserted-by":"publisher","first-page":"206","DOI":"10.1177\/0047287515627029","article-title":"The effects of associative slogans on tourists\u2019 attitudes and travel intention","volume":"56","author":"Zhang","year":"2017","journal-title":"J. Travel Res."},{"key":"ref113","doi-asserted-by":"publisher","first-page":"101032","DOI":"10.1016\/j.tmp.2022.101032","article-title":"Influence mechanism of tourists\u2019 impulsive behavior in E-sports tourism: mediating role of arousal","volume":"44","author":"Zhang","year":"2022","journal-title":"Tour. Manag. Perspect."},{"key":"ref114","doi-asserted-by":"publisher","first-page":"361","DOI":"10.3390\/bs12100361","article-title":"The effects of sensory cues on immersive experiences for fostering technology-assisted sustainable behavior: a systematic review","volume":"12","author":"Zhang","year":"2022","journal-title":"Behav. Sci."},{"key":"ref115","doi-asserted-by":"publisher","first-page":"1323","DOI":"10.1080\/10941665.2024.2398702","article-title":"How awe affects value co-creation in virtual reality tourism experience","volume":"29","author":"Zhao","year":"2024","journal-title":"Asia Pac. J. Tour. Res."},{"key":"ref116","doi-asserted-by":"publisher","first-page":"479","DOI":"10.3390\/land11040479","article-title":"Landscape and unique fascination: a dual-case study on the antecedents of tourist pro-environmental behavioral intentions","volume":"11","author":"Zheng","year":"2022","journal-title":"Land"}],"container-title":["Frontiers in Psychology"],"original-title":[],"link":[{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2026.1762355\/full","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,5,7]],"date-time":"2026-05-07T14:08:00Z","timestamp":1778162880000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2026.1762355\/full"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,5,7]]},"references-count":115,"alternative-id":["10.3389\/fpsyg.2026.1762355"],"URL":"https:\/\/doi.org\/10.3389\/fpsyg.2026.1762355","relation":{},"ISSN":["1664-1078"],"issn-type":[{"value":"1664-1078","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,5,7]]},"article-number":"1762355"}}