{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,7,23]],"date-time":"2026-07-23T06:05:52Z","timestamp":1784786752417,"version":"3.55.0"},"reference-count":80,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,7,23]],"date-time":"2026-07-23T00:00:00Z","timestamp":1784764800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:p>Children are exposed to a vast amount of environmental print (EP, such as \u201cKFC\u201d on billboards) at an early age. Attention to words in EP closely correlates with children\u2019s reading ability. However, how children\u2019s attention to words in EP is related to their early reading ability remains unclear. We addressed this issue by examining the mediating effect of orthographic knowledge on the association between children\u2019s attention to words in EP and their reading ability. Results revealed that children\u2019s reading ability was closely associated with both their attention to words in EP and orthographic knowledge. Furthermore, children\u2019s attention to words in EP was significantly correlated with their orthographic knowledge. Importantly, orthographic knowledge was found to serve as a mediator in the association between attention to words in EP and reading ability. These findings advance the understanding of the potential role of EP in early reading development.<\/jats:p>","DOI":"10.3389\/fpsyg.2026.1852070","type":"journal-article","created":{"date-parts":[[2026,7,23]],"date-time":"2026-07-23T05:38:35Z","timestamp":1784785115000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Orthographic knowledge mediates the link between environmental print attention and early reading ability"],"prefix":"10.3389","volume":"17","author":[{"given":"Ying","family":"Xiao","sequence":"first","affiliation":[{"name":"School of Preschool Education, Hangzhou Polytechnic","place":["Hangzhou, Zhejiang, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Tianying","family":"Qing","sequence":"additional","affiliation":[{"name":"Jing Hengyi School of Education, Hangzhou Normal University","place":["Hangzhou, Zhejiang, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Huidong","family":"Xue","sequence":"additional","affiliation":[{"name":"Jing Hengyi School of Education, Hangzhou Normal University","place":["Hangzhou, Zhejiang, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jing","family":"Zhao","sequence":"additional","affiliation":[{"name":"Jing Hengyi School of Education, Hangzhou Normal University","place":["Hangzhou, Zhejiang, China"]},{"name":"Zhejiang Philosophy and Social Science Laboratory for Research in Early Development and Childcare, Hangzhou Normal University","place":["Hangzhou, Zhejiang, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Licheng","family":"Xue","sequence":"additional","affiliation":[{"name":"School of Preschool Education, Hangzhou Polytechnic","place":["Hangzhou, Zhejiang, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,7,23]]},"reference":[{"key":"ref2","doi-asserted-by":"publisher","first-page":"75","DOI":"10.1080\/09669760.2020.1779042","article-title":"Children's recognition of words in familiar logos","volume":"29","author":"Ahmad","year":"2021","journal-title":"Int. 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