{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T14:28:54Z","timestamp":1788791334262,"version":"build-2803163510"},"reference-count":45,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T00:00:00Z","timestamp":1788739200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>Despite the growing integration of artificial intelligence (AI) into news production, little is known about the intertextual differences between human and AI anchors, the communicative roles constructed through such differences, and their multimodal realization in short-video news commentaries.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>This study approaches multimodal intertextuality from a social semiotic perspective and employs a quantitative multimodal content analysis to compare human-anchored and AI-presented news commentary short videos.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The findings reveal that though both programs rely predominantly on verbal intertextuality, human-anchored videos employ a more diversified multimodal intertextual repertoire, particularly through commenting and evaluating and genre intertextuality, whereas AI-presented commentaries depend heavily on direct quotation and make comparatively limited use of other intertextual techniques. These contrasting intertextual configurations construct distinct communicative roles.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>Human-anchored news more frequently assumes the role of an interpretive mediator, recontextualizing information through evaluative, explanatory, and genre-based intertextual practices. By contrast, AI-presented commentaries primarily functions as an institutional information relay that emphasizes fidelity to source materials and authoritative information transmission. Moreover, the multimodal analysis indicates that AI-presented commentaries exhibit a narrower range of verbal-visual intertextual interaction than their human-anchored counterparts, suggesting that technological sophistication in presentation does not necessarily translate into greater intertextual diversity. These findings point to an emerging division of communicative labor in contemporary journalism, highlighting the importance of role differentiation and collaboration in the development of human-AI news production.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpsyg.2026.1890944","type":"journal-article","created":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T13:52:43Z","timestamp":1788789163000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Communicative roles in human-anchored and AI-presented news commentary short videos: a multimodal intertextuality analysis"],"prefix":"10.3389","volume":"17","author":[{"given":"Xuanli","family":"Li","sequence":"first","affiliation":[{"name":"Postgraduate School, Xi'an International Studies University","place":["Xi'an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xunian","family":"Wang","sequence":"additional","affiliation":[{"name":"Center for Linguistics and Applied Linguistics, Guangdong University of Foreign Studies","place":["Guangzhou, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,9,7]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"311","DOI":"10.1007\/s10707-017-0311-4","article-title":"The National Geographic characteristics of online public opinion propagation in China based on WeChat network","volume":"22","author":"Ai","year":"2018","journal-title":"GeoInformatica"},{"key":"ref2","doi-asserted-by":"crossref","DOI":"10.7560\/720466","volume-title":"Speech Genres and Other Late Essays","author":"Bakhtin","year":"1986"},{"key":"ref3","first-page":"83","volume-title":"What Writing Does and How It Does It: An Introduction to Analyzing Texts and Textual Practices","author":"Bazerman","year":"2004"},{"key":"ref4","doi-asserted-by":"publisher","first-page":"32","DOI":"10.1177\/175048130935120","article-title":"Interdiscursivity in professional communication","volume":"4","author":"Bhatia","year":"2010","journal-title":"Discourse Commun."},{"key":"ref5","doi-asserted-by":"publisher","first-page":"106","DOI":"10.1016\/j.pragma.2017.11.001","article-title":"Interdiscursive performance in digital professions: the case of YouTube tutorials","volume":"124","author":"Bhatia","year":"2018","journal-title":"J. Pragmat."},{"key":"ref6","doi-asserted-by":"publisher","first-page":"306","DOI":"10.1016\/j.esp.2008.01.001","article-title":"Intertextuality and business communication textbooks: why students need more textual support","volume":"27","author":"Bremner","year":"2008","journal-title":"Engl. Specif. Purp."},{"key":"ref7","doi-asserted-by":"crossref","DOI":"10.1057\/9780230000612","volume-title":"Corpus Approaches to Critical Metaphor Analysis","author":"Charteris-Black","year":"2004"},{"key":"ref9","volume-title":"Discourse and Social Change","author":"Fairclough","year":"1992"},{"key":"ref10","doi-asserted-by":"crossref","DOI":"10.4324\/9781003130659","volume-title":"Multimodal Chinese Discourse: Understanding Communication and Society in Contemporary China","author":"Feng","year":"2023"},{"key":"ref11","doi-asserted-by":"crossref","DOI":"10.1007\/978-3-030-23415-7","volume-title":"Quantitative Intertextuality: Analyzing the Markers of Information Reuse","author":"Forstall","year":"2019"},{"key":"ref12","volume-title":"Language in the News: Discourse and Ideology in the Press","author":"Fowler","year":"1991"},{"key":"ref13","year":"2022"},{"key":"ref14","doi-asserted-by":"publisher","first-page":"2741","DOI":"10.1177\/14648849231157243","article-title":"Intertextuality and ideology: social actor\u2019s representation in handling of COVID-19 from China daily","volume":"24","author":"Gong","year":"2023","journal-title":"Journalism"},{"key":"ref15","doi-asserted-by":"publisher","first-page":"70","DOI":"10.1177\/1461444819858691","article-title":"Artificial intelligence and communication: a human-machine communication research agenda","volume":"22","author":"Guzman","year":"2020","journal-title":"New Media Soc."},{"key":"ref9002","author":"Halliday","year":"1994"},{"key":"ref16","doi-asserted-by":"publisher","first-page":"3","DOI":"10.1177\/1750481316683291","article-title":"Metaphor and intertextuality in media framings of the (1984-1985) British miners\u2019 strike: a multimodal analysis","volume":"11","author":"Hart","year":"2017","journal-title":"Discourse Commun."},{"key":"ref17","doi-asserted-by":"publisher","first-page":"1851","DOI":"10.1177\/1464884919828508","article-title":"Our service\u2019: normalizing CCTV\u2019S institutionalized practices through Chunyun discourse","volume":"22","author":"Hou","year":"2021","journal-title":"Journalism"},{"key":"ref18","first-page":"14","volume-title":"The Routledge Handbook of Multimodal Analysis","author":"Jewitt","year":"2009"},{"key":"ref19","doi-asserted-by":"publisher","first-page":"362","DOI":"10.22363\/2312-9182-2019-23-2-362-382","article-title":"Intertextuality as translation problem: explicitness, recognisability and the case of \u2018literatures of smaller nations\u2019","volume":"23","author":"Kazmierczak","year":"2019","journal-title":"Russ. J. Linguist."},{"key":"ref20","doi-asserted-by":"publisher","first-page":"869","DOI":"10.1075\/ps.22055.kim","article-title":"A study on the intertextuality of Russian media: focusing on the analysis criteria for intertextuality","volume":"14","author":"Kim","year":"2023","journal-title":"Pragmatics Soc."},{"key":"ref21","doi-asserted-by":"publisher","first-page":"530","DOI":"10.1080\/1461670X.2014.937155","article-title":"What Corpus linguistics can tell us about metaphor use in newspaper texts","volume":"16","author":"Krennmayr","year":"2014","journal-title":"Journal. Stud."},{"key":"ref22","volume-title":"Multimodality: A Social Semiotic Approach to Contemporary Communication","author":"Kress","year":"2010"},{"key":"ref23","doi-asserted-by":"crossref","DOI":"10.4324\/9780203619728","volume-title":"Reading Images: The Grammar of Visual Design","author":"Kress","year":"2006"},{"key":"ref24","volume-title":"Recherches pour une S\u00e9manalyse","author":"Kristeva","year":"1969"},{"key":"ref25","author":"Kristeva","year":"1986"},{"key":"ref26","doi-asserted-by":"publisher","first-page":"841","DOI":"10.3758\/BRM.41.3.841","article-title":"Coding gestural behavior with the NEUROGES-ELAN system","volume":"41","author":"Lausberg","year":"2009","journal-title":"Behav. Res. Methods Instrum. Comput."},{"key":"ref27","doi-asserted-by":"publisher","first-page":"409","DOI":"10.1080\/21670811.2019.1577147","article-title":"Automation, journalism, and human-machine communication: rethinking roles and relationships of humans and machines in news","volume":"7","author":"Lewis","year":"2019","journal-title":"Digit. J."},{"key":"ref28","doi-asserted-by":"publisher","first-page":"3404","DOI":"10.1007\/s13132-024-02059-9","article-title":"Analyzing the complexity of public opinion evolution on Weibo: a super network model","volume":"16","author":"Li","year":"2024","journal-title":"J. Knowl. Econ."},{"key":"ref29","doi-asserted-by":"publisher","first-page":"1","DOI":"10.4018\/ijkm.362624","article-title":"Impact of AI virtual anchors on traditional news anchors","volume":"21","author":"Li","year":"2025","journal-title":"Int. J. Knowl. Manag."},{"key":"ref30","author":"Liu","year":"2025"},{"key":"ref31","doi-asserted-by":"publisher","first-page":"596","DOI":"10.1080\/1461670X.2014.922276","article-title":"Professional roles in news content: six dimensions of journalistic role performance","volume":"16","author":"Mellado","year":"2015","journal-title":"J. Theol. Stud."},{"key":"ref32","doi-asserted-by":"publisher","first-page":"859","DOI":"10.1080\/1461670X.2013.838046","article-title":"Between rhetoric and practice. Explaining the gap between role conception and performance in journalism","volume":"15","author":"Mellado","year":"2014","journal-title":"J. Theol. Stud."},{"key":"ref33","volume-title":"Intertextuality, Manipulation and Propaganda: Reworking the Arthurian Legend in Contemporary Spanish Literature","author":"Morgan","year":"2019"},{"key":"ref34","doi-asserted-by":"publisher","first-page":"1276083","DOI":"10.3389\/fpubh.2023.1276083","article-title":"Public opinion communication mechanism of public health emergencies in Weibo: take the COVID-19 epidemic as an example","volume":"11","author":"Ren","year":"2023","journal-title":"Front. Public Health"},{"key":"ref35","doi-asserted-by":"publisher","first-page":"271","DOI":"10.18326\/ijims.v10i2.271-296","article-title":"Intertextuality manipulation in post-September-eleven American fiction to misinform readership","volume":"10","author":"Saraireh","year":"2020","journal-title":"Indones. J. Islam Muslim Soc."},{"key":"ref36","doi-asserted-by":"publisher","first-page":"353","DOI":"10.1093\/applin\/amaf016","article-title":"AI-textuality: expanding intertextuality to theorize human-AI interaction with generative artificial intelligence","volume":"47","author":"Tang","year":"2025","journal-title":"Appl. Linguis."},{"key":"ref37","volume-title":"Introducing Social Semiotics","author":"van Leeuwen","year":"2005"},{"key":"ref38","doi-asserted-by":"publisher","first-page":"91","DOI":"10.1177\/1750481307071986","article-title":"Legitimation in discourse and communication","volume":"1","author":"van Leeuwen","year":"2007","journal-title":"Discourse Commun."},{"key":"ref39","doi-asserted-by":"publisher","first-page":"56","DOI":"10.2478\/exell-2022-0003","article-title":"Intertextuality in media discourse: a reader\u2019s perspective","volume":"9","author":"Velykoroda","year":"2021","journal-title":"Explorations in English Language and Linguistics"},{"key":"ref40","volume-title":"Marxism and the Philosophy of Language","author":"Volo\u0161inov","year":"1986"},{"key":"ref41","volume-title":"Guarding against Extremism in the 21st Century: A Lesson from the Past. German Public Opinion and Hitler\u2019s Policies, 1933\u20131939","author":"Wells","year":"2023"},{"key":"ref42","doi-asserted-by":"publisher","first-page":"675","DOI":"10.1089\/cyber.2019.29167.bkw","article-title":"Animated news anchors: where to next?","volume":"22","author":"Wiederhold","year":"2019","journal-title":"Cyberpsychol. Behav. Soc. Netw."},{"key":"ref43","doi-asserted-by":"publisher","first-page":"613","DOI":"10.1177\/17504813231170579","article-title":"Multimodal intertextuality and persuasion in advertising discourse","volume":"17","author":"Xing","year":"2023","journal-title":"Discourse Commun."},{"key":"ref44","year":"2015"},{"key":"ref45","doi-asserted-by":"publisher","first-page":"465","DOI":"10.3390\/bs12110465","article-title":"What do you think of AI? Research on the influence of AI news anchor image on watching intention","volume":"12","author":"Xue","year":"2022","journal-title":"Behav. Sci."}],"container-title":["Frontiers in Psychology"],"original-title":[],"link":[{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2026.1890944\/full","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2026,9,7]],"date-time":"2026-09-07T13:52:46Z","timestamp":1788789166000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2026.1890944\/full"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2026,9,7]]},"references-count":45,"alternative-id":["10.3389\/fpsyg.2026.1890944"],"URL":"https:\/\/doi.org\/10.3389\/fpsyg.2026.1890944","relation":{},"ISSN":["1664-1078"],"issn-type":[{"value":"1664-1078","type":"electronic"}],"subject":[],"published":{"date-parts":[[2026,9,7]]},"article-number":"1890944"}}