{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,9]],"date-time":"2026-09-09T11:10:33Z","timestamp":1788952233778,"version":"build-2803163510"},"reference-count":67,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,9,9]],"date-time":"2026-09-09T00:00:00Z","timestamp":1788912000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>Grounded in the stimulus\u2013organism\u2013response (S-O-R) theory and flow theory, this study investigates the pathways through which five dimensions of artificial intelligence (AI) video content characteristics\u2014generation quality, emotional resonance, visual novelty, interaction, and narrative coherence\u2014influence university students\u2019 AI video creation willingness (AW), with a particular focus on the mediating role of flow experience.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>A hybrid approach combining structural equation modeling (SEM) and artificial neural network (ANN) analysis was adopted. Using the Jimeng (Dreamina) AI video generation platform as the research context, questionnaire data were collected from 512 Chinese university students with more than 1 month of usage experience.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>All five AI video content characteristics significantly and positively influenced flow experience, which in turn significantly affected AW. Among these characteristics, visual novelty and narrative coherence exerted the most prominent effects on AW. Bootstrap mediation tests confirmed that flow experience significantly mediated all examined pathways. ANN sensitivity analysis further verified that visual novelty was the primary predictor of flow experience, while flow experience was the core predictor of creation willingness.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>This study extends the application boundary of S-O-R theory to generative AI creation contexts and elucidates the psychological mechanism through which external stimuli are transformed into behavioral responses. The findings also provide theoretical grounding and practical guidance for AI video platforms to optimize user experience and enhance users\u2019 willingness to adopt AI video creation.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpsyg.2026.1897624","type":"journal-article","created":{"date-parts":[[2026,9,9]],"date-time":"2026-09-09T10:16:47Z","timestamp":1788949007000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["Human\u2013AI co-creation in generative AI video: content characteristics, flow experience, and continued creation intention\u2014a hybrid SEM\u2013ANN study"],"prefix":"10.3389","volume":"17","author":[{"given":"Min","family":"Hou","sequence":"first","affiliation":[{"name":"School of Arts and Media, Sichuan Agricultural University","place":["Ya\u2019an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jiayi","family":"Zhang","sequence":"additional","affiliation":[{"name":"School of Arts and Media, Sichuan Agricultural University","place":["Ya\u2019an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mengyi","family":"Liu","sequence":"additional","affiliation":[{"name":"School of Arts and Media, Sichuan Agricultural University","place":["Ya\u2019an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Jing","family":"Pu","sequence":"additional","affiliation":[{"name":"School of Arts and Media, Sichuan Agricultural University","place":["Ya\u2019an, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,9,9]]},"reference":[{"key":"ref1","first-page":"22","article-title":"An empirical investigation into the role of enjoyment, computer anxiety, computer self-efficacy and internet experience in influencing the students\u2019 intention to use e-learning: a case study from Saudi Arabian governmental universities","volume":"9","author":"Alenezi","year":"2010","journal-title":"Turk. 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