{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T07:15:48Z","timestamp":1788419748135,"version":"build-2803163510"},"reference-count":61,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T00:00:00Z","timestamp":1788393600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/100031311","name":"Uniwersytet Ekonomiczny we Wroc\u0142awiu","doi-asserted-by":"publisher","award":["grant no. BPI\/PST\/2024\/1\/00034"],"award-info":[{"award-number":["grant no. BPI\/PST\/2024\/1\/00034"]}],"id":[{"id":"10.13039\/100031311","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>Achieving social sustainability requires a deeper understanding of how individual competencies are associated with active prosocial actions. This cross-sectional study examined the associations between higher education students' key competencies in sustainability (KCiS) and their self-reported prosocial behavior, focusing on the mediating role of prosocial norms, and the moderating influence of individual cultural orientations (horizontal and vertical collectivism).<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>Grounded in Norm-Activation Theory and informed by Social Learning Theory, structural equation modeling (SEM) and bootstrap moderated mediation analysis were conducted on survey data from 883 university students across five European universities.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>Results indicated that prosocial norms indirectly connected KCiS with prosocial behavior. Contrary to expectations, horizontal collectivism did not moderate the direct or indirect pathways. However, a significant negative interaction emerged: vertical collectivism attenuated the positive association between KCiS and prosocial norms, with the conditional indirect association weakening at higher levels of vertical collectivism.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>Testing conditional indirect associations revealed a dampening pattern that standard bivariate models overlook. Contextualized by self-reported data, these findings demonstrate how sustainability competencies and cultural variations relate to prosocial action, offering theoretical insights into cultural boundary conditions and informing targeted higher education strategies.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpsyg.2026.1918048","type":"journal-article","created":{"date-parts":[[2026,9,3]],"date-time":"2026-09-03T06:41:00Z","timestamp":1788417660000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["From competencies to action: unpacking the path from students' sustainability competencies to self-reported prosocial behavior"],"prefix":"10.3389","volume":"17","author":[{"given":"Katarzyna","family":"Piwowar-Sulej","sequence":"first","affiliation":[{"name":"Faculty of Business and Management, Wroclaw University of Economics and Business","place":["Wroclaw, Poland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Katarzyna","family":"Tracz-Krupa","sequence":"additional","affiliation":[{"name":"Faculty of Business and Management, Wroclaw University of Economics and Business","place":["Wroclaw, Poland"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Vincent","family":"Cassar","sequence":"additional","affiliation":[{"name":"Department of Business and Enterprise Management, University of Malta","place":["Msida, Malta"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Frank","family":"Bezzina","sequence":"additional","affiliation":[{"name":"Department of Business and Enterprise Management, University of Malta","place":["Msida, Malta"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,9,3]]},"reference":[{"key":"B1","doi-asserted-by":"publisher","first-page":"149","DOI":"10.1504\/IJIL.2025.144197","article-title":"The influence of technostress and gratitude on university students' vitality: the roles of prosocial behaviours and psychological resilience","volume":"37","author":"Abyadh","year":"2025","journal-title":"Int. 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