{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T14:16:42Z","timestamp":1790000202509,"version":"4.0.1"},"reference-count":58,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T00:00:00Z","timestamp":1789948800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Psychol."],"abstract":"<jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>The widespread adoption of artificial intelligence technologies has driven sustained growth in consumer demand for AI-powered products. However, the role of AI literacy as a key determinant of consumers\u2019 willingness to use such products remains subject to conflicting conclusions regarding its underlying mechanisms.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>This study compared medical and conversational scenarios, constructing a parallel mediation model based on the Value-based Adoption Model. This model featured perceived AI risk and perceived social good as two opposing mediators, exploring the influence mechanism of AI literacy on consumers\u2019 willingness to use AI-powered products.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>\n                      Our survey of 441 consumers showed that higher AI literacy significantly increases consumers\u2019 willingness to use chat-based AI and medical AI. Perceived social good and perceived AI risk mediated the relationship between AI literacy and willingness to use chat-based AI. The positive mediating effect of perceived social good (\n                      <jats:italic>b<\/jats:italic>\n                      \u202f=\u202f0.32, 95% CI [0.19, 0.45]) was stronger than the negative mediating effect of perceived AI risk (\n                      <jats:italic>b<\/jats:italic>\n                      \u202f=\u202f\u22120.03, 95% CI [\u22120.07, \u22120.003]). Perceived AI risk mediated the relationship between AI literacy and consumers\u2019 willingness to use medical AI (\n                      <jats:italic>b<\/jats:italic>\n                      \u202f=\u202f\u22120.08, 95% CI [\u22120.16, \u22120.01]), while the mediating effect of perceived social good was not significant (\n                      <jats:italic>b<\/jats:italic>\n                      \u202f=\u202f0.04, 95% CI [\u22120.11, 0.17]).\n                    <\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>This study revealed a dual-path mediation mechanism through which AI literacy influences consumers\u2019 willingness to use AI-powered products, as well as its cross-scenario heterogeneity, which not only explained the inconsistent findings in prior research but also provided practical insights for scenario-based deployment of AI-powered products and the cultivation of consumer AI literacy.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpsyg.2026.1967967","type":"journal-article","created":{"date-parts":[[2026,9,21]],"date-time":"2026-09-21T13:27:32Z","timestamp":1789997252000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["A double-edged impact of AI literacy on consumers\u2019 willingness to use AI-powered products: a parallel mediation model of perceived AI risk and perceived social good"],"prefix":"10.3389","volume":"17","author":[{"given":"Yuxiang","family":"Na","sequence":"first","affiliation":[{"name":"School of Journalism and Communication, Jinan University","place":["Guangzhou, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Shiqiang","family":"Liu","sequence":"additional","affiliation":[{"name":"School of Journalism and Communication, Jinan University","place":["Guangzhou, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Xin","family":"Yan","sequence":"additional","affiliation":[{"name":"International School, Jinan University","place":["Guangzhou, China"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,9,21]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"845","DOI":"10.3390\/bs14090845","article-title":"ChatGPT in learning: assessing students\u2019 use intentions through the lens of perceived value and the influence of AI literacy","volume":"14","author":"Al-Abdullatif","year":"2024","journal-title":"Behav. 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