{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,7,30]],"date-time":"2025-07-30T16:27:44Z","timestamp":1753892864296,"version":"3.41.2"},"reference-count":24,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2021,11,15]],"date-time":"2021-11-15T00:00:00Z","timestamp":1636934400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/100000200","name":"United States Agency for International Development","doi-asserted-by":"publisher","id":[{"id":"10.13039\/100000200","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Public Health"],"abstract":"<jats:p>Merci Mon H\u00e9ros (MMH) is a youth-led multi-media campaign in Francophone West Africa seeking to improve reproductive health and family planning outcomes using radio, television, social media, and community events. One component to this project is the development of a series of youth-driven videos created to encourage both youth and adults to break taboos by talking to each other about reproductive health and family planning. A costing study was conducted to capture costs associated with the design, production, and dissemination of 11 MMH videos (in French) on social media in C\u00f4te d'Ivoire and Niger. The total costs to design, produce and disseminate 11 of the campaign videos for MMH in both C\u00f4te d'Ivoire and Niger were $44,981. Unit costs were calculated using three different denominators, resulting in average unit costs of $0.16 per reach, $1.29 per engagement, and $4.27 per video view. These findings can be useful for future studies of SBC interventions using social media for framing the analysis and selecting the appropriate metrics for the denominator, as well as for budgeting and planning SBC programs using social media.<\/jats:p>","DOI":"10.3389\/fpubh.2021.761840","type":"journal-article","created":{"date-parts":[[2021,11,15]],"date-time":"2021-11-15T05:24:44Z","timestamp":1636953884000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["Estimating the Cost of the Design, Production, and Dissemination of Social Media Videos for Social and Behavioral Change: Evidence From Merci Mon H\u00e9ros in Niger and C\u00f4te d'Ivoire"],"prefix":"10.3389","volume":"9","author":[{"given":"Michel","family":"Tchuenche","sequence":"first","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nicole","family":"Bellows","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Erin","family":"Portillo","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Zamilatou H.","family":"Labati","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Denise B.","family":"Adou","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jacqueline","family":"Hammond","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Martha","family":"Silva","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lori","family":"Bollinger","sequence":"additional","affiliation":[],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1965","published-online":{"date-parts":[[2021,11,15]]},"reference":[{"key":"B1","unstructured":"Maternal Mortality2019"},{"key":"B2","unstructured":"Child and Infant Mortality2019"},{"key":"B3","unstructured":"Adolescent Pregnancy. Fact Sheets2018"},{"key":"B4","doi-asserted-by":"publisher","first-page":"166","DOI":"10.1111\/padr.12051","article-title":"Contraceptive practice in sub-Saharan Africa","volume":"43","author":"Tsui","year":"2017","journal-title":"Popul Dev Rev"},{"key":"B5","unstructured":"Adolescents and Youth Dashboard\n            UnitedNations Population Fund\n          2020"},{"article-title":"Evaluation of the William and Flora Hewlett Foundation's Family Planning and Reproductive Health Strategy for Francopone West Africa","year":"2017","author":"Global","key":"B6"},{"year":"2010","key":"B7","article-title":"Social Determinants of Sexual and Reproductive Health: Informing Future Research and Programme Implementation"},{"key":"B8","doi-asserted-by":"publisher","first-page":"109","DOI":"10.1186\/s12978-019-0757-y","article-title":"It is a thing that depends on God: Barriers to delaying first birth and pursuing alternative futures among newly married adolescent girls in Niger","volume":"16","author":"Samandari","year":"2019","journal-title":"Reprod Health"},{"key":"B9","doi-asserted-by":"publisher","first-page":"25","DOI":"10.1186\/1742-4755-8-25","article-title":"A review of studies of parent-child communication about sexuality and HIV\/AIDS in sub-Saharan Africa","volume":"8","author":"Bastien","year":"2011","journal-title":"Reprod Health."},{"article-title":"Family Planning and Youth in West Africa: Mass Media, Digital Media, and Social and Behavior Change Communication Strategies","year":"2019","author":"Castle","key":"B10"},{"key":"B11","doi-asserted-by":"publisher","first-page":"879","DOI":"10.1080\/10810730.2020.1853282","article-title":"When social media images and messages don't match: Attention to text versus imagery to effectively convey safety information on social media","volume":"25","author":"Klein","year":"2020","journal-title":"J Health Commun."},{"key":"B12","unstructured":"Youth Thank Their Reproductive Health Heroes\n            JohnHopkins Center for Communication Programs\n          2020"},{"key":"B13","unstructured":"World Fact Book\n            CentralIntelligence Agency (CIA)\n          2020"},{"key":"B14","unstructured":"Adolescent Fertility Rate2019"},{"key":"B15","unstructured":"Unit Cost Study Repository2020"},{"key":"B16","doi-asserted-by":"publisher","first-page":"e85","DOI":"10.2196\/jmir.1933","article-title":"A new dimension of health care: Systematic review of the uses, benefits, and limitations of social media for health communication","volume":"15","author":"Moorhead","year":"2013","journal-title":"J Med Internet Res."},{"key":"B17","doi-asserted-by":"publisher","first-page":"1","DOI":"10.1007\/BF03391698","article-title":"Social media engagement and public health communication: Implications for public health organizations being truly social","volume":"35","author":"Heldman","year":"2013","journal-title":"Public Health Rev."},{"key":"B18","unstructured":"Francophone West Africa\n            BreakthroughRESEARCH\n          2021"},{"key":"B19","unstructured":"It Takes a Village: A Shared Agenda for Social and Behavior Change in Family Planning\n            BreakthroughRESEARCH\n          2021"},{"article-title":"Social and Behavior Change Costing Community of Practice Series Brief #1: Costing Social and Behavior Change Programming-the Role of the Denominator, Programmatic Research Brief","year":"2021","author":"Breakthrough","key":"B20"},{"article-title":"Guidelines for Costing of Social and Behavior Change Health Interventions","year":"2019","author":"Rosen","key":"B21"},{"article-title":"Merci Mon H\u00e9ros Social Listening Campaign Summary Report: Oct 2020","year":"2020","author":"Breakthrough","key":"B22"},{"key":"B23","unstructured":"OANDA\n          2020"},{"key":"B24","unstructured":"Facebooks Users by Country, 20212021"}],"container-title":["Frontiers in Public Health"],"original-title":[],"link":[{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpubh.2021.761840\/full","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2021,11,15]],"date-time":"2021-11-15T05:24:49Z","timestamp":1636953889000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpubh.2021.761840\/full"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2021,11,15]]},"references-count":24,"alternative-id":["10.3389\/fpubh.2021.761840"],"URL":"https:\/\/doi.org\/10.3389\/fpubh.2021.761840","relation":{},"ISSN":["2296-2565"],"issn-type":[{"type":"electronic","value":"2296-2565"}],"subject":[],"published":{"date-parts":[[2021,11,15]]},"article-number":"761840"}}