{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,30]],"date-time":"2026-10-30T14:35:15Z","timestamp":1793370915159,"version":"4.5.0"},"reference-count":69,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2024,4,5]],"date-time":"2024-04-05T00:00:00Z","timestamp":1712275200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Public Health"],"abstract":"<jats:sec><jats:title>Introduction<\/jats:title><jats:p>The need for money, the pursuit of pleasure, and the liberalized access to gambling have been documented in several pieces of literature as the drivers of gambling. Such drivers are predicated on commercialized gambling, leading to the growth of the gambling industry and constituting a structural influence that normalizes the activity among young people.<\/jats:p><\/jats:sec><jats:sec><jats:title>Methods<\/jats:title><jats:p>Through a qualitative inquiry, this study investigates the social agentic factors of individuals who are susceptible to gambling. Fifteen non-gamblers were recruited across three commercial cities in Africa, namely Nairobi, Lagos, and Johannesburg. We first established the gambling susceptibility of the participants: their need for money, their passion for football, ownership of a smartphone, access to the internet, and exposure to football gambling marketing.<\/jats:p><\/jats:sec><jats:sec><jats:title>Results<\/jats:title><jats:p>Consequently, we probed for their agency, which is indicative of why they do not gamble, despite being susceptible to engaging in the activity. Four major agentic factors were identified from the participants; knowledge of the industry\u2019s business model, conserving the integrity of football, identity of self, morality and\/or religion model.<\/jats:p><\/jats:sec><jats:sec><jats:title>Discussion<\/jats:title><jats:p>As such, these factors may be utilized to develop an intervention program for gamblers within the geographical context.<\/jats:p><\/jats:sec>","DOI":"10.3389\/fpubh.2024.1325465","type":"journal-article","created":{"date-parts":[[2024,4,5]],"date-time":"2024-04-05T05:01:30Z","timestamp":1712293290000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":3,"title":["Against the odds: exploring individuals\u2019 pushback mechanisms against commercialized football gambling"],"prefix":"10.3389","volume":"12","author":[{"given":"Tunde","family":"Adebisi","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ayooluwa","family":"Aregbesola","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Timilehin","family":"Taiwo-Abdul","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2024,4,5]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"30","DOI":"10.1192\/bji.2020.28","article-title":"An overview of gambling in Nigeria","volume":"18","author":"Aguocha","year":"2021","journal-title":"Bjpsych International"},{"key":"ref2","doi-asserted-by":"publisher","first-page":"81","DOI":"10.1080\/14459795.2012.712150","article-title":"Why people gamble: a model with five motivational dimensions","volume":"13","author":"Binde","year":"2013","journal-title":"Int Gambl Stud"},{"key":"ref3","doi-asserted-by":"publisher","first-page":"373","DOI":"10.1007\/s40429-022-00449-0","article-title":"Gambling in sub-Saharan Africa: traditional forms and emerging technologies","volume":"9","author":"Bitanihirwe","year":"2022","journal-title":"Curr Addict Rep"},{"key":"ref4","doi-asserted-by":"publisher","first-page":"2176","DOI":"10.1080\/09523367.2011.622115","article-title":"Football bars: urban sub-Saharan Africa's trans-local 'stadiums","volume":"28","author":"Akindes","year":"2011","journal-title":"Int J Hist Sport"},{"key":"ref5","doi-asserted-by":"crossref","first-page":"1","DOI":"10.1007\/978-3-658-35635-4_1","article-title":"Structures, tactics, and networks of impact","volume-title":"The global gambling industry","author":"Marionneau","year":"2022"},{"key":"ref6","doi-asserted-by":"publisher","first-page":"717","DOI":"10.1111\/1468-4446.12050","article-title":"Techno economic systems and excessive consumption: a political economy of \u2018pathological\u2019 gambling","volume":"64","author":"Reith","year":"2013","journal-title":"Br J Sociol"},{"key":"ref7","volume-title":"The age of chance","author":"Reith","year":"1999"},{"key":"ref8","volume-title":"Addiction by design","author":"Schull","year":"2012"},{"key":"ref9","volume-title":"Africa, football and Fifa","author":"Darby","year":"2002"},{"key":"ref10","doi-asserted-by":"publisher","first-page":"386","DOI":"10.1177\/0193723505280530","article-title":"Sport spectators and the social consequences of commodification","volume":"29","author":"Giulianotti","year":"2005","journal-title":"J Sport Soc Issues"},{"key":"ref11","doi-asserted-by":"publisher","first-page":"824","DOI":"10.1080\/14660970.2018.1425682","article-title":"Shirt sponsorship by gambling companies in the English and Scottish premier leagues: global reach and public health concerns","volume":"20","author":"Bunn","year":"2019","journal-title":"Soc. 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