{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,8,18]],"date-time":"2026-08-18T04:27:53Z","timestamp":1787027273814,"version":"build-2736575974"},"reference-count":63,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2024,6,5]],"date-time":"2024-06-05T00:00:00Z","timestamp":1717545600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Public Health"],"abstract":"<jats:sec>\n                    <jats:title>Introduction<\/jats:title>\n                    <jats:p>Travel satisfaction as experienced by rural residents is closely related to personal physical and mental health, as well as rural economic conditions. An improved rural road environment can be expected to enhance villagers\u2019 satisfaction with regards to visits to markets, but to date this has not been established empirically.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>In this study, a questionnaire was designed to obtain local residents\u2019 evaluations of road environment characteristics for periodic market travel. And we use an Oprobit regression model and Importance-Performance Map Analysis (IPMA) to explore the heterogeneity of the 14 key elements of the \u201chome-to-market\u201d road environment impact on villagers\u2019 satisfaction under different modes of travel.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The results of the study reveal that villagers expressed dissatisfaction with the current lack of sidewalks and non-motorized paths, and except for road traffic disturbances and road deterioration, which did not significantly affect mode of travel, other factors proved significant. Significantly, bus services are associated with a significant positive effect on walking, non-motorized and bus travel satisfaction, while distance travel also affects walking, non-motorized and motorized travel satisfaction. It is worth noting that greening and service facilities negatively affect motorized travel satisfaction. In summary, road width, sidewalks, bus service, and road deterioration, are among the elements most in need of urgent improvement for all modes of travel.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Discussion<\/jats:title>\n                    <jats:p>The characteristics of the road environment that influence satisfaction with travel to the periodic market vary by travel mode, and this study is hoped to provide data support and optimization recommendations for the improvement of the rural road environment in China and other countries.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpubh.2024.1418851","type":"journal-article","created":{"date-parts":[[2024,6,5]],"date-time":"2024-06-05T01:22:36Z","timestamp":1717550556000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":1,"title":["The impact of road environments on rural periodic market travel satisfaction: a heterogeneity analysis of travel modes"],"prefix":"10.3389","volume":"12","author":[{"given":"Hong","family":"Xu","sequence":"first","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Ping","family":"Liang","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Hao","family":"Zhu","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Mingyang","family":"Li","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Haimei","family":"Li","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Igor","family":"Martek","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Yibin","family":"Ao","sequence":"additional","affiliation":[],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2024,6,5]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"723","DOI":"10.1016\/j.tra.2010.07.005","article-title":"Out-of-home activities, daily travel, and subjective well-being","volume":"44","author":"Ettema","year":"2010","journal-title":"Transport Res A-Pol"},{"key":"ref2","doi-asserted-by":"publisher","first-page":"265","DOI":"10.1016\/j.tbs.2020.07.006","article-title":"Commute satisfaction, neighborhood satisfaction, and housing satisfaction as predictors of subjective well-being and indicators of urban livability","volume":"21","author":"Mouratidis","year":"2020","journal-title":"Travel Behav Soc"},{"key":"ref3","doi-asserted-by":"publisher","first-page":"255","DOI":"10.1007\/s11205-012-0003-2","article-title":"Happiness and satisfaction with work commute","volume":"111","author":"Olsson","year":"2013","journal-title":"Soc Indic Res"},{"key":"ref4","doi-asserted-by":"publisher","first-page":"102035","DOI":"10.1016\/j.foodpol.2021.102035","article-title":"Produce to eat or sell: panel data structural equation modeling of market participation and food dietary diversity in Zambia","volume":"102","author":"Mulenga","year":"2021","journal-title":"Food Policy"},{"key":"ref5","doi-asserted-by":"publisher","first-page":"2","DOI":"10.4314\/tim.v8i2.44818","article-title":"The effect of road transport network on agricultural produce Marketing in Giwa Local Government Area of Kaduna state","volume":"8","author":"Nchouji","year":"2008","journal-title":"Inf Manag"},{"key":"ref6","doi-asserted-by":"publisher","first-page":"76","DOI":"10.19721\/j.cnki.1671-8879.2014.01.013","article-title":"Travel characteristics of rural residents under different economic conditions","volume":"34","author":"Yang","year":"2014","journal-title":"J Chang'an Univer"},{"key":"ref7","doi-asserted-by":"publisher","first-page":"100480","DOI":"10.1016\/j.ssaho.2023.100480","article-title":"Contributions of urban periodic markets to sustainable rural development in Ghana: a rural web analysis","volume":"7","author":"Addai","year":"2023","journal-title":"SSHO"},{"key":"ref8","doi-asserted-by":"publisher","first-page":"766","DOI":"10.1016\/j.envint.2011.02.003","article-title":"Improving health through policies that promote active travel: a review of evidence to support integrated health impact assessment","volume":"37","author":"De Nazelle","year":"2011","journal-title":"Environ Int"},{"key":"ref9","doi-asserted-by":"publisher","first-page":"100844","DOI":"10.1016\/j.jth.2020.100844","article-title":"Does active travel make people healthier, or are healthy people more inclined to travel actively?","volume":"16","author":"Kroesen","year":"2020","journal-title":"J Transp Health"},{"key":"ref10","doi-asserted-by":"publisher","first-page":"218","DOI":"10.1016\/j.tra.2022.10.003","article-title":"Travel satisfaction and travel well-being: which is more related to travel choice behaviour in the post COVID-19 pandemic? 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