{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T05:50:09Z","timestamp":1791352209072,"version":"4.3.1"},"reference-count":40,"publisher":"Frontiers Media SA","license":[{"start":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T00:00:00Z","timestamp":1791331200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":["frontiersin.org"],"crossmark-restriction":true},"short-container-title":["Front. Public Health"],"abstract":"<jats:sec>\n                    <jats:title>Background<\/jats:title>\n                    <jats:p>Blood donation rates are low in Nigeria, and not much is known about rural residents\u2019 preferences for blood services. Understanding what these residents want could lead to improved blood donation rates. This study aimed to determine rural residents\u2019 preferences for attributes of blood donation services in Igbo-Ora, Nigeria.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Methods<\/jats:title>\n                    <jats:p>A thorough literature search and a focus group discussion with selected medical laboratory scientists were used to identify the attributes and their levels. A multi-stage sampling method was employed in selecting 150 respondents for the study. Nine choice sets were constructed using an efficient D-Optimal design, while a Discrete Choice Experiment was conducted using the nine choice sets with three hypothetical blood services in each set. Consistency of the respondents was measured by including the tenth choice set, which was a repetition of the first set. Parameter and willingness- to-pay estimates were obtained using mixed logit modelling.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Results<\/jats:title>\n                    <jats:p>The respondents\u2019 mean age was 36.1\u202fyears, while 79.2% responded consistently to all choice set questions. Very low transportation costs and waiting time of within an hour for the blood donation process were preferred by the respondents. Free medical check-up was the most preferred attribute level, while the respondents showed a strong aversion to the meal voucher. Furthermore, attribute levels \u201cdonor only\u201d and \u201canybody in need\u201d were strongly disapproved. The respondents preferred their immediate family members to be recipients of blood donated by them.<\/jats:p>\n                  <\/jats:sec>\n                  <jats:sec>\n                    <jats:title>Conclusion<\/jats:title>\n                    <jats:p>Rural residents preferred blood services with very low transportation costs, free medical check-ups as an incentive, and waiting time of within 1\u202fh. These attribute levels deserve the attention of relevant policymakers in blood donation services.<\/jats:p>\n                  <\/jats:sec>","DOI":"10.3389\/fpubh.2026.1870500","type":"journal-article","created":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T04:53:19Z","timestamp":1791348799000},"update-policy":"https:\/\/doi.org\/10.3389\/crossmark-policy","source":"Crossref","is-referenced-by-count":0,"title":["What rural residents want from blood donation services: a discrete choice experiment"],"prefix":"10.3389","volume":"14","author":[{"given":"Latifat A.","family":"Bello","sequence":"first","affiliation":[{"name":"Department of Statistics, University of Ibadan","place":["Ibadan, Nigeria"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Oluwaseun A.","family":"Otekunrin","sequence":"additional","affiliation":[{"name":"Department of Statistics, University of Ibadan","place":["Ibadan, Nigeria"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Olusegun S.","family":"Ewemooje","sequence":"additional","affiliation":[{"name":"Department of Statistics, University of Botswana","place":["Gaborone, Botswana"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Kazeem A.","family":"Osuolale","sequence":"additional","affiliation":[{"name":"Grants Unit (Biostatistics), Nigerian Institute of Medical Research","place":["Yaba, Lagos, Nigeria"]}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Priscilla N. A.","family":"Ezemelue","sequence":"additional","affiliation":[{"name":"Nigerian Institute of Medical Research","place":["Yaba, Lagos, Nigeria"]}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1965","published-online":{"date-parts":[[2026,10,7]]},"reference":[{"key":"ref1","doi-asserted-by":"publisher","first-page":"711","DOI":"10.2147\/JBM.S385348","article-title":"Assessment of blood donation practice and its associated factors among Wollega University undergraduate students, Ethiopia","volume":"13","author":"Shama","year":"2022","journal-title":"J Blood Med"},{"key":"ref2","doi-asserted-by":"publisher","first-page":"e11114248297","DOI":"10.33448\/rsd-v14i2.48297","article-title":"Motivators and barriers to blood donation among university students: an integrative review protocol","volume":"14","author":"Irineu","year":"2025","journal-title":"Res Soc Dev"},{"key":"ref3","doi-asserted-by":"publisher","first-page":"1448","DOI":"10.1111\/trf.17915","article-title":"Money matters: the association between blood donation rates and healthcare system quality across 171 countries","volume":"64","author":"Hoorn","year":"2024","journal-title":"Transfusion"},{"key":"ref4","doi-asserted-by":"publisher","first-page":"708","DOI":"10.1111\/trf.18166","article-title":"Engaging blood donors as advocates: social media preferences and associations with marketing stimuli","volume":"65","author":"Moshe","year":"2025","journal-title":"Transfusion"},{"key":"ref5","year":"2025"},{"key":"ref6","volume-title":"Blood Donor Selection. 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