{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,5,27]],"date-time":"2026-05-27T14:38:20Z","timestamp":1779892700582,"version":"3.53.1"},"reference-count":163,"publisher":"MDPI AG","issue":"12","license":[{"start":{"date-parts":[[2022,12,8]],"date-time":"2022-12-08T00:00:00Z","timestamp":1670457600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Axioms"],"abstract":"<jats:p>Integrating green approaches and digital marketing strategies for Information and Communication Technologies (ICTs), which reduce environmental risks to desired levels by eliminating emissions and pollution, is considered one of the most promising solutions for logistics companies. The study strives to bring a practical and applicable solution to the decision problem involving the selection of indicators for green approaches and digital marketing strategies for ICTs in the logistics sector. An integrated Fermatean Fuzzy Step-wise Weight Assessment Ratio Analysis (FF\u2013SWARA) and Fermatean Fuzzy Complex Proportional Assessment (FF\u2013COPRAS) methodology is applied to evaluate green approaches and digital marketing strategies. Concerning the findings, the foremost criterion is \u201cdata management,\u201d whereas the best strategy is \u201cprogrammatic advertising.\u201d To the best of the authors\u2019 knowledge, there is no other study that both offers a strategy selection for the logistics industry and considers environmental protection, sustainability, digital transformation, energy costs, and social and economic factors. The study is a part of ongoing research on productivity, sustainability, the environment, digitization, recycling and estimating levels of waste reduction, as well as business practices, competitiveness and ensuring employee satisfaction and resource efficiency. Also, it investigates the similarities and dissimilarities in the green approach practices of business in logistics and determines the extent to which these practices could be reflected. It is expected to ensure a roadmap for green approach practices and to support sustainable and ecological awareness efforts for ICTs in the logistics sector. Logistics companies can select an integrated digital strategy based on green informatics that suits them using the decision model employed in this study, which can handle uncertainties effectively. In this regard, the study\u2019s findings, which focus on reaching customers and the most precise target audience in digital applications for businesses, are critical for developing strategy, plan and process.<\/jats:p>","DOI":"10.3390\/axioms11120709","type":"journal-article","created":{"date-parts":[[2022,12,9]],"date-time":"2022-12-09T03:23:49Z","timestamp":1670556229000},"page":"709","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":57,"title":["Assessing Green Approaches and Digital Marketing Strategies for Twin Transition via Fermatean Fuzzy SWARA-COPRAS"],"prefix":"10.3390","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-2471-1950","authenticated-orcid":false,"given":"Sel\u00e7uk","family":"Korucuk","sequence":"first","affiliation":[{"name":"Department of International Trade and Logistics, Bulancak Kadir Karaba\u015f Vocational School, Giresun University, Giresun 28300, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1536-7097","authenticated-orcid":false,"given":"Ahmet","family":"Aytekin","sequence":"additional","affiliation":[{"name":"Department of Business Administration, Hopa Faculty of Economics and Administrative Sciences, Artvin \u00c7oruh University, Hopa 08100, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6174-3241","authenticated-orcid":false,"given":"Fatih","family":"Ecer","sequence":"additional","affiliation":[{"name":"Sub-Department of Operational Research, Faculty of Economics and Administrative Sciences, Afyon Kocatepe University, ANS Campus, Afyonkarahisar 03200, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2454-1824","authenticated-orcid":false,"given":"\u00c7a\u011flar","family":"Karama\u015fa","sequence":"additional","affiliation":[{"name":"Department of Business Administration, Faculty of Business, Anadolu University, Eski\u015fehir 26470, Turkey"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3201-949X","authenticated-orcid":false,"given":"Edmundas Kazimieras","family":"Zavadskas","sequence":"additional","affiliation":[{"name":"Institute of Sustainable Construction, Vilnius Gediminas Technical University, Sauletekio al. 11, LT-10223 Vilnius, Lithuania"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2022,12,8]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"1259","DOI":"10.1007\/s11365-020-00651-4","article-title":"\u201cOpenness\u201d of Public Governments in Smart Cities: Removing the Barriers for Innovation and Entrepreneurship","volume":"16","author":"Ferraris","year":"2020","journal-title":"Int. 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