{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,20]],"date-time":"2026-04-20T13:39:06Z","timestamp":1776692346471,"version":"3.51.2"},"reference-count":49,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2020,8,19]],"date-time":"2020-08-19T00:00:00Z","timestamp":1597795200000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["BDCC"],"abstract":"<jats:p>User experience design and subsequent usability evaluation can benefit from knowledge about user interaction, types, deployment settings and situations. Most of the time, the user type and generic requirements are given or can be obtained and used to model interaction during the design phase. The deployment settings and situations can be collected through the needfinding phase, either via user feedback or via the automatic analysis of existing data. Personas may be defined using the aforementioned information through user research analysis or data analysis. This work utilizes an approach to activate an accurate persona definition early in the design cycle, using topic detection to semantically enrich the data that are used to derive the persona details. This work uses Twitter data from a music event to extract information that can be used to assist persona creation. A user study in persona construction compares the topic modelling metadata to a traditional user collected data analysis for persona construction. The results show that the topic information-driven constructed personas are perceived as having better clarity, completeness and credibility. Additionally, the human users feel more attracted and similar to such personas. This work may be used to model personas and recommend suitable ones to designers of other products, such as advertisers, game designers and moviegoers.<\/jats:p>","DOI":"10.3390\/bdcc4030021","type":"journal-article","created":{"date-parts":[[2020,8,19]],"date-time":"2020-08-19T09:22:31Z","timestamp":1597828951000},"page":"21","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":40,"title":["Data-Assisted Persona Construction Using Social Media Data"],"prefix":"10.3390","volume":"4","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3646-1362","authenticated-orcid":false,"given":"Dimitris","family":"Spiliotopoulos","sequence":"first","affiliation":[{"name":"Department of Informatics and Telecommunications, University of the Peloponnese, 22100 Tripolis, Greece"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7487-374X","authenticated-orcid":false,"given":"Dionisis","family":"Margaris","sequence":"additional","affiliation":[{"name":"Department of Informatics and Telecommunications, University of Athens, 15784 Athens, Greece"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9940-1821","authenticated-orcid":false,"given":"Costas","family":"Vassilakis","sequence":"additional","affiliation":[{"name":"Department of Informatics and Telecommunications, University of the Peloponnese, 22100 Tripolis, Greece"}]}],"member":"1968","published-online":{"date-parts":[[2020,8,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Guo, A., and Ma, J. (2018). Archetype-Based Modeling of Persona for Comprehensive Personality Computing from Personal Big Data. Sensors, 18.","DOI":"10.3390\/s18030684"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"417","DOI":"10.1016\/j.destud.2011.03.003","article-title":"Personas and user-centered design: How can personas benefit product design processes?","volume":"32","author":"Miaskiewicz","year":"2011","journal-title":"Des. Stud."},{"key":"ref_3","doi-asserted-by":"crossref","unstructured":"Lamas, D., Loizides, F., Nacke, L., Petrie, H., Winckler, M., and Zaphiris, P. (2019, January 2\u20136). Integrating Personas and Use Case Models. Proceedings of the Human-Computer Interaction\u2014INTERACT 2019, Paphos, Cyprus.","DOI":"10.1007\/978-3-030-29390-1"},{"key":"ref_4","doi-asserted-by":"crossref","unstructured":"Nielsen, L. (2019). Personas in Use. Personas\u2014User Focused Design, Springer.","DOI":"10.1007\/978-1-4471-7427-1"},{"key":"ref_5","doi-asserted-by":"crossref","unstructured":"Nielsen, L. (2019). Making Your Personas Live. Personas\u2014User Focused Design, Springer.","DOI":"10.1007\/978-1-4471-7427-1"},{"key":"ref_6","doi-asserted-by":"crossref","unstructured":"Pruitt, J., and Grudin, J. (2003, January 6\u20137). Personas: Practice and Theory. Proceedings of the 2003 Conference on Designing for User Experiences\u2014DUX \u201903, San Francisco, CA, USA.","DOI":"10.1145\/997078.997089"},{"key":"ref_7","doi-asserted-by":"crossref","first-page":"47","DOI":"10.21153\/psj2018vol4no2art737","article-title":"Are personas done? Evaluating their usefulness in the age of digital analytics","volume":"4","author":"Salminen","year":"2018","journal-title":"Pers. Stud."},{"key":"ref_8","first-page":"1","article-title":"Data-Driven Personas for Enhanced User Understanding: Combining Empathy with Rationality for Better Insights to Analytics","volume":"4","author":"Jansen","year":"2020","journal-title":"Data Inf. Manag."},{"key":"ref_9","doi-asserted-by":"crossref","unstructured":"Jung, S.G., Salminen, J., An, J., Kwak, H., and Jansen, B.J. (2018, January 15). Automatically Conceptualizing Social Media Analytics Data via Personas. Proceedings of the International AAAI Conference on Web and Social Media, Stanford, CA, USA.","DOI":"10.1609\/icwsm.v12i1.14992"},{"key":"ref_10","doi-asserted-by":"crossref","unstructured":"Salminen, J., Seng\u00fcn, S., Jung, S., and Jansen, B.J. (2019, January 10\u201314). Design Issues in Automatically Generated Persona Profiles: A Qualitative Analysis from 38 Think-Aloud Transcripts. Proceedings of the 2019 Conference on Human Information Interaction and Retrieval, Glasgow, Scotland, UK.","DOI":"10.1145\/3295750.3298942"},{"key":"ref_11","doi-asserted-by":"crossref","unstructured":"Jung, S., Salminen, J., and Jansen, B.J. (2019, January 4\u20139). Personas Changing Over Time: Analyzing Variations of Data-Driven Personas During a Two-Year Period. Proceedings of the Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems, Glasgow, Scotland, UK.","DOI":"10.1145\/3290607.3312955"},{"key":"ref_12","doi-asserted-by":"crossref","first-page":"127","DOI":"10.1002\/pra2.11","article-title":"Capturing the change in topical interests of personas over time","volume":"56","author":"Jansen","year":"2019","journal-title":"Proc. Assoc. Inf. Sci. Technol."},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"78","DOI":"10.4018\/jitwe.2009100105","article-title":"Usability methodologies for real-life voice user interfaces","volume":"4","author":"Kouroupetroglou","year":"2009","journal-title":"Int. J. Inf. Technol. Web Eng."},{"key":"ref_14","doi-asserted-by":"crossref","unstructured":"Jung, S.-G., Salminen, J., and Jansen, B.J. (2020, January 17\u201320). Giving Faces to Data: Creating Data-Driven Personas from Personified Big Data. Proceedings of the 25th International Conference on Intelligent User Interfaces Companion, Cagliari, Italy.","DOI":"10.1145\/3379336.3381465"},{"key":"ref_15","doi-asserted-by":"crossref","unstructured":"An, J., Cho, H., Kwak, H., Hassen, M.Z., and Jansen, B.J. (2016, January 22\u201324). Towards Automatic Persona Generation Using Social Media. Proceedings of the 2016 IEEE 4th International Conference on Future Internet of Things and Cloud Workshops (FiCloudW), Vienna, Austria.","DOI":"10.1109\/W-FiCloud.2016.51"},{"key":"ref_16","doi-asserted-by":"crossref","unstructured":"Chang, Y., Lim, Y., and Stolterman, E. (2008, January 20\u201322). Personas: From theory to practices. Proceedings of the 5th Nordic conference on Human-computer interaction building bridges\u2014NordiCHI \u201908, Lund, Sweden.","DOI":"10.1145\/1463160.1463214"},{"key":"ref_17","unstructured":"Schefbech, G., Spiliotopoulos, D., and Risse, T. (2012, January 20\u201325). The Recent Challenge in Web Archiving: Archiving the Social Web. Proceedings of the International Council on Archives Congress, Brisbane, Australia."},{"key":"ref_18","doi-asserted-by":"crossref","first-page":"8","DOI":"10.1007\/s13278-019-0621-7","article-title":"A fine-grained social network recommender system","volume":"10","author":"Aivazoglou","year":"2020","journal-title":"Soc. Netw. Anal. Min."},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1515\/icom-2019-0010","article-title":"Potential and Challenges of Prototyping in Product Development and Innovation","volume":"18","author":"Christoforakos","year":"2019","journal-title":"i-com"},{"key":"ref_20","doi-asserted-by":"crossref","unstructured":"Schoch, E., Choi, A.M.L.A., Lee, H., Connor, S., and Rose, E.J. (2019, January 4\u20136). The Food Locker: An Innovative, User-Centered Approach to Address Food Insecurity on Campus. Proceedings of the 37th ACM International Conference on the Design of Communication, Portland, OR, USA.","DOI":"10.1145\/3328020.3353956"},{"key":"ref_21","doi-asserted-by":"crossref","unstructured":"Ozkan, D.S., Reeping, D., McNair, L.D., Martin, T.L., Harrison, S., Lester, L., Knapp, B., Wisnioski, M., Patrick, A., and Baum, L. (2019, January 16\u201319). Using Personas as Curricular Design Tools: Engaging the Boundaries of Engineering Culture. Proceedings of the 2019 IEEE Frontiers in Education Conference (FIE), Covington, KY, USA.","DOI":"10.1109\/FIE43999.2019.9028358"},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"1","DOI":"10.21153\/ps2018vol4no1art748","article-title":"Scientific Personas in Theory and Practice\u2014Ways of Creating Scientific, Scholarly, and Artistic Identities","volume":"4","author":"Niskanen","year":"2018","journal-title":"Pers. Stud."},{"key":"ref_23","first-page":"15","article-title":"Looking at Laboratory Life, Writing a Scientific Persona: Marianne van Herwerden\u2019s Travel Letters from the United States, 1920","volume":"29","author":"Bosch","year":"2018","journal-title":"L\u2019Homme"},{"key":"ref_24","doi-asserted-by":"crossref","unstructured":"Salminen, J., Jung, S.-G., and Jansen, B.J. (2019, January 4\u20139). Detecting Demographic Bias in Automatically Generated Personas. Proceedings of the Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems, Glasgow, Scotland, UK.","DOI":"10.1145\/3290607.3313034"},{"key":"ref_25","doi-asserted-by":"crossref","unstructured":"Salminen, J., Jung, S., and Jansen, B.J. (2019, January 3\u20135). The Future of Data-driven Personas: A Marriage of Online Analytics Numbers and Human Attributes. Proceedings of the 21st International Conference on Enterprise Information Systems\u2014Volume 1: ICEIS, Heraklion, Crete, Greece.","DOI":"10.5220\/0007744706080615"},{"key":"ref_26","doi-asserted-by":"crossref","unstructured":"Jung, S.-G., An, J., Kwak, H., Ahmad, M., Nielsen, L., and Jansen, B.J. (2017, January 6\u201311). Persona Generation from Aggregated Social Media Data. Proceedings of the 2017 CHI Conference Extended Abstracts on Human Factors in Computing Systems, Denver, CO, USA.","DOI":"10.1145\/3027063.3053120"},{"key":"ref_27","doi-asserted-by":"crossref","first-page":"54","DOI":"10.1007\/s13278-018-0531-0","article-title":"Customer segmentation using online platforms: Isolating behavioral and demographic segments for persona creation via aggregated user data","volume":"8","author":"An","year":"2018","journal-title":"Soc. Netw. Anal. Min."},{"key":"ref_28","doi-asserted-by":"crossref","unstructured":"Neate, T., Bourazeri, A., Roper, A., Stumpf, S., and Wilson, S. (2019, January 4\u20139). Co-Created Personas: Engaging and Empowering Users with Diverse Needs Within the Design Process. Proceedings of the 2019 CHI Conference on Human Factors in Computing Systems, Glasgow, Scotland, UK.","DOI":"10.1145\/3290605.3300880"},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"28","DOI":"10.1016\/j.compind.2018.09.006","article-title":"Design in context of use: An experiment with a multi-view and multi-representation system for collaborative design","volume":"103","author":"Li","year":"2018","journal-title":"Comput. Ind."},{"key":"ref_30","doi-asserted-by":"crossref","unstructured":"Lamas, D., Loizides, F., Nacke, L., Petrie, H., Winckler, M., and Zaphiris, P. (2019, January 2\u20136). Child-Generated Personas to Aid Design Across Cultures. Proceedings of the Human-Computer Interaction\u2014INTERACT 2019, Paphos, Cyprus.","DOI":"10.1007\/978-3-030-29390-1"},{"key":"ref_31","doi-asserted-by":"crossref","unstructured":"Salminen, J., Liu, Y.-H., Eng\u00fcn, S., Santos, J.M., Jung, S., and Jansen, B.J. (2020, January 17\u201320). The Effect of Numerical and Textual Information on Visual Engagement and Perceptions of AI-Driven Persona Interfaces. Proceedings of the 25th International Conference on Intelligent User Interfaces, Cagliari, Italy.","DOI":"10.1145\/3377325.3377492"},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"788","DOI":"10.1080\/10447318.2019.1688946","article-title":"Persona Transparency: Analyzing the Impact of Explanations on Perceptions of Data-Driven Personas","volume":"36","author":"Salminen","year":"2019","journal-title":"Int. J. Hum. Comput. Interact."},{"key":"ref_33","doi-asserted-by":"crossref","unstructured":"Jansen, B.J., Jung, S., and Salminen, J. (2019, January 4\u20139). Creating Manageable Persona Sets from Large User Populations. Proceedings of the Extended Abstracts of the 2019 CHI Conference on Human Factors in Computing Systems, Glasgow, Scotland, UK.","DOI":"10.1145\/3290607.3313006"},{"key":"ref_34","doi-asserted-by":"crossref","unstructured":"McGinn, J., and Kotamraju, N. (2008, January 5\u201310). Data-Driven Persona Development. Proceedings of the Twenty-Sixth Annual CHI Conference on Human Factors in Computing Systems\u2014CHI \u201908, Florence, Italy.","DOI":"10.1145\/1357054.1357292"},{"key":"ref_35","first-page":"1","article-title":"Identifying Personas in Online Shopping Communities","volume":"4","author":"Xu","year":"2020","journal-title":"Multimodal Technol. Interact."},{"key":"ref_36","doi-asserted-by":"crossref","first-page":"568","DOI":"10.1080\/10447318.2019.1664068","article-title":"Does a Smile Matter if the Person Is Not Real? The Effect of a Smile and Stock Photos on Persona Perceptions","volume":"36","author":"Salminen","year":"2020","journal-title":"Int. J. Hum. Comput. Interact."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"1773","DOI":"10.1017\/dsi.2019.183","article-title":"From Innocent Irene to Parental Patrick: Framing User Characteristics and Personas to Design for Cybersecurity","volume":"1","author":"Kim","year":"2019","journal-title":"Proc. Des. Soc. Int. Conf. Eng. Des."},{"key":"ref_38","doi-asserted-by":"crossref","first-page":"68301","DOI":"10.1109\/ACCESS.2020.2981567","article-title":"An Adaptive Social Network-Aware Collaborative Filtering Algorithm for Improved Rating Prediction Accuracy","volume":"8","author":"Margaris","year":"2020","journal-title":"IEEE Access"},{"key":"ref_39","doi-asserted-by":"crossref","first-page":"102026","DOI":"10.1016\/j.ijinfomgt.2019.10.011","article-title":"The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice","volume":"51","author":"Kizgin","year":"2020","journal-title":"Int. J. Inf. Manag."},{"key":"ref_40","unstructured":"Matthews, T., Judge, T., and Whittaker, S. (2019, January 4\u20139). How Do Designers and User Experience Professionals Actually Perceive and Use Personas?. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Glasgow, Scotland, UK."},{"key":"ref_41","doi-asserted-by":"crossref","first-page":"688","DOI":"10.3390\/fi6040688","article-title":"The ARCOMEM Architecture for Social- and Semantic-Driven Web Archiving","volume":"6","author":"Risse","year":"2014","journal-title":"Futur. Internet"},{"key":"ref_42","first-page":"993","article-title":"Latent Dirichlet Allocation","volume":"3","author":"Blei","year":"2003","journal-title":"J. Mach. Learn. Res."},{"key":"ref_43","doi-asserted-by":"crossref","unstructured":"Antonakaki, D., Spiliotopoulos, D., Samaras, C.V., Pratikakis, P., Ioannidis, S., and Fragopoulou, P. (2017). Social media analysis during political turbulence. PLoS ONE, 12.","DOI":"10.1371\/journal.pone.0186836"},{"key":"ref_44","doi-asserted-by":"crossref","first-page":"32","DOI":"10.1016\/j.ijhcs.2014.10.001","article-title":"Human content filtering in Twitter: The influence of metadata","volume":"74","author":"Chorley","year":"2015","journal-title":"Int. J. Hum. Comput. Stud."},{"key":"ref_45","doi-asserted-by":"crossref","unstructured":"Salminen, J., Kwak, H., Santos, J.M., Jung, S.-G., An, J., and Jansen, B.J. (2018, January 21\u201326). Persona Perception Scale: Developing and Validating an Instrument for Human-Like Representations of Data. Proceedings of the Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems, Montreal, QC, Canada.","DOI":"10.1145\/3170427.3188461"},{"key":"ref_46","doi-asserted-by":"crossref","unstructured":"Salminen, J., Sengun, S., Kwak, H., Jansen, B., An, J., Jung, S.-G., Vieweg, S., and Harrell, D.F. (2017, January 21\u201323). Generating Cultural Personas from Social Data: A Perspective of Middle Eastern Users. Proceedings of the 2017 5th International Conference on Future Internet of Things and Cloud Workshops (FiCloudW), Prague, Czech Republic.","DOI":"10.1109\/FiCloudW.2017.97"},{"key":"ref_47","doi-asserted-by":"crossref","unstructured":"Nielsen, L. (2019). Automatic Persona Generation for Online Content Creators: Conceptual Rationale and a Research Agenda. Personas\u2014User Focused Design, Springer.","DOI":"10.1007\/978-1-4471-7427-1"},{"key":"ref_48","doi-asserted-by":"crossref","first-page":"64","DOI":"10.1007\/s13278-019-0610-x","article-title":"Handling uncertainty in social media textual information for improving venue recommendation formulation quality in social networks","volume":"9","author":"Margaris","year":"2019","journal-title":"Soc. Netw. Anal. Min."},{"key":"ref_49","doi-asserted-by":"crossref","first-page":"102304","DOI":"10.1016\/j.ipm.2020.102304","article-title":"What makes a review a reliable rating in recommender systems?","volume":"57","author":"Margaris","year":"2020","journal-title":"Inf. Process. Manag."}],"container-title":["Big Data and Cognitive Computing"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/2504-2289\/4\/3\/21\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,11]],"date-time":"2025-10-11T10:02:49Z","timestamp":1760176969000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/2504-2289\/4\/3\/21"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2020,8,19]]},"references-count":49,"journal-issue":{"issue":"3","published-online":{"date-parts":[[2020,9]]}},"alternative-id":["bdcc4030021"],"URL":"https:\/\/doi.org\/10.3390\/bdcc4030021","relation":{},"ISSN":["2504-2289"],"issn-type":[{"value":"2504-2289","type":"electronic"}],"subject":[],"published":{"date-parts":[[2020,8,19]]}}}