{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,1,1]],"date-time":"2026-01-01T10:13:04Z","timestamp":1767262384520,"version":"build-2065373602"},"reference-count":56,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2023,1,28]],"date-time":"2023-01-28T00:00:00Z","timestamp":1674864000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Ministry of Science and Higher Education"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["BDCC"],"abstract":"<jats:p>Online content can have unique cultural value. It is certainly the case for digital representations of folklore found on websites related to rural tourism, including agritourism. It is true for both archaic websites, copies of which are found in digital archives, and modern websites. The purpose of this paper is to assess the frequency of ready-made digital components and rustic folklore on agritourism farms\u2019 websites. The exploration and comparative analysis involved 866 websites from two independent sets: (1) archaic websites, copies of which are available in the Internet Archive and (2) currently operational websites published in the Polish ccTLD (country code top-level domain). We employed HTML code exploration to verify the websites\u2019 development technique and their selected characteristics, including content management systems (CMSs) and responsiveness. In the set of the ccTLD websites, we recorded such design attributes as the type of graphic layout, hero image, and parallax scrolling. The research demonstrated that ready-made folklore graphics were relatively rare among the investigated websites. Elements of rustic cyberfolklore were found only on 17 archaic websites (approx. 4%) and 52 ccTLD websites (approx. 12%). They were most often Kashubian patterns. The research suggests that rustic cyberfolklore is most often found on websites of agritourism farms in areas where local communities and ethnic groups are particularly active and strongly identify with regional traditions.<\/jats:p>","DOI":"10.3390\/bdcc7010023","type":"journal-article","created":{"date-parts":[[2023,1,30]],"date-time":"2023-01-30T03:31:11Z","timestamp":1675049471000},"page":"23","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Promoting Agritourism in Poland with Ready-Made Digital Components and Rustic Cyberfolklore"],"prefix":"10.3390","volume":"7","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0534-8471","authenticated-orcid":false,"given":"Karol","family":"Kr\u00f3l","sequence":"first","affiliation":[{"name":"Digital Cultural Heritage Laboratory, Department of Land Management and Landscape Architecture, Faculty of Environmental Engineering and Land Surveying, University of Agriculture in Krakow, Balicka 253c, 30-198 Krak\u00f3w, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6190-9643","authenticated-orcid":false,"given":"Dariusz","family":"Zdonek","sequence":"additional","affiliation":[{"name":"Department of Economics and Informatics, Faculty of Organization and Management, Silesian University of Technology in Gliwice, Akademicka 2A, 44-100 Gliwice, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2023,1,28]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"216","DOI":"10.3390\/fintech1030017","article-title":"The non-fungible token (NFT) market and its relationship with Bitcoin and Ethereum","volume":"1","author":"Ante","year":"2022","journal-title":"Fintech"},{"key":"ref_2","first-page":"461","article-title":"Forgotten agritourism: Abandoned websites in the promotion of rural tourism in Poland","volume":"10","year":"2019","journal-title":"J. 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