{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,12]],"date-time":"2025-10-12T02:18:45Z","timestamp":1760235525310,"version":"build-2065373602"},"reference-count":85,"publisher":"MDPI AG","issue":"9","license":[{"start":{"date-parts":[[2021,8,27]],"date-time":"2021-08-27T00:00:00Z","timestamp":1630022400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Entropy"],"abstract":"<jats:p>This study aimed to investigate consumers\u2019 visual image evaluation of wrist wearables based on Kansei engineering. A total of 8 representative samples were screened from 99 samples using the multidimensional scaling (MDS) method. Five groups of adjectives were identified to allow participants to express their visual impressions of wrist wearable devices through a questionnaire survey and factor analysis. The evaluation of eight samples using the five groups of adjectives was analyzed utilizing the triangle fuzzy theory. The results showed a relatively different evaluation of the eight samples in the groups of \u201cfashionable and individual\u201d and \u201crational and decent\u201d, but little distinction in the groups of \u201cpractical and durable\u201d, \u201cmodern and smart\u201d and \u201cconvenient and multiple\u201d. Furthermore, wrist wearables with a shape close to a traditional watch dial (round), with a bezel and mechanical buttons (moderate complexity) and asymmetric forms received a higher evaluation. The acceptance of square- and elliptical-shaped wrist wearables was relatively low. Among the square- and rectangular-shaped wrist wearables, the greater the curvature of the chamfer, the higher the acceptance. Apparent contrast between the color of the screen and the casing had good acceptance. The influence of display size on consumer evaluations was relatively small. Similar results were obtained in the evaluation of preferences and willingness to purchase. The results of this study objectively and effectively reflect consumers\u2019 evaluation and potential demand for the visual images of wrist wearables and provide a reference for designers and industry professionals.<\/jats:p>","DOI":"10.3390\/e23091118","type":"journal-article","created":{"date-parts":[[2021,8,29]],"date-time":"2021-08-29T21:45:16Z","timestamp":1630273516000},"page":"1118","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["A Study on Consumers\u2019 Visual Image Evaluation of Wrist Wearables"],"prefix":"10.3390","volume":"23","author":[{"given":"Liang-Ming","family":"Jia","sequence":"first","affiliation":[{"name":"Department of Design, National Taiwan University of Science and Technology, No.43, Keelung Rd., Sec.4, Da\u2019an Dist., Taipei City 106335, Taiwan"}]},{"given":"Fang-Wu","family":"Tung","sequence":"additional","affiliation":[{"name":"Department of Design, National Taiwan University of Science and Technology, No.43, Keelung Rd., Sec.4, Da\u2019an Dist., Taipei City 106335, Taiwan"}]}],"member":"1968","published-online":{"date-parts":[[2021,8,27]]},"reference":[{"key":"ref_1","unstructured":"Counterpoint (2021, March 25). 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