{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,10,7]],"date-time":"2026-10-07T17:03:17Z","timestamp":1791392597969,"version":"4.3.3"},"reference-count":51,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2025,3,19]],"date-time":"2025-03-19T00:00:00Z","timestamp":1742342400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"National Natural Science Foundation of China","award":["52405252"],"award-info":[{"award-number":["52405252"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Entropy"],"abstract":"<jats:p>The rise in generative large models has gradually influenced traditional product design processes, with AI-generated content (AIGC) playing an increasingly significant role. Globally, tourism IP cultural products are crucial for promoting sustainable tourism development. However, there is a lack of practical design methodologies incorporating generative large models for tourism IP cultural products. Therefore, this study proposes a methodology for the color matching and shape design of tourism IP cultural products using multimodal generative large models. The process includes four phases, as follows: (1) GPT-4o is used to explore visitors\u2019 emotional needs and identify target imagery; (2) Midjourney generates shape options that align with the target imagery, and the optimal shape is selected through quadratic curvature entropy method based on shape curves; (3) Midjourney generates colored images reflecting the target imagery, and representative colors are selected using AHP and OpenCV; and (4) color harmony calculations are used to identify the best color combination. These alternatives are evaluated quantitatively and qualitatively using a color-matching aesthetic measurement formula and a sensibility questionnaire. The effectiveness of the methodology is demonstrated through a case study on the harbor seal, showing a strong correlation between quantitative and qualitative evaluations, confirming its effectiveness in tourism IP product design.<\/jats:p>","DOI":"10.3390\/e27030319","type":"journal-article","created":{"date-parts":[[2025,3,19]],"date-time":"2025-03-19T07:48:37Z","timestamp":1742370517000},"page":"319","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Generative Large Model-Driven Methodology for Color Matching and Shape Design in IP Products"],"prefix":"10.3390","volume":"27","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-0156-568X","authenticated-orcid":false,"given":"Fan","family":"Wu","sequence":"first","affiliation":[{"name":"Department of Product Design, Dalian Polytechnic University, Dalian 116034, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0932-1025","authenticated-orcid":false,"given":"Peng","family":"Lu","sequence":"additional","affiliation":[{"name":"Department of Industrial Design, Dalian University of Technology, Dalian 116024, China"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-9140-6695","authenticated-orcid":false,"given":"Shih-Wen","family":"Hsiao","sequence":"additional","affiliation":[{"name":"Department of Industrial Design, National Cheng Kung University, Tainan 70101, Taiwan"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2025,3,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"876","DOI":"10.1080\/00140139.2016.1227093","article-title":"Scoliosis brace design: Influence of visual aesthetics on user acceptance and compliance","volume":"60","author":"Law","year":"2017","journal-title":"Ergonomics"},{"key":"ref_2","doi-asserted-by":"crossref","first-page":"103","DOI":"10.1016\/j.tele.2017.10.002","article-title":"What drives smartwatch purchase intention? 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