{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,13]],"date-time":"2026-02-13T18:45:53Z","timestamp":1771008353669,"version":"3.50.1"},"reference-count":55,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2020,2,5]],"date-time":"2020-02-05T00:00:00Z","timestamp":1580860800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100012456","name":"Chinese National Funding of Social Sciences","doi-asserted-by":"publisher","award":["No.14AGL023"],"award-info":[{"award-number":["No.14AGL023"]}],"id":[{"id":"10.13039\/501100012456","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information"],"abstract":"<jats:p>In the context of the rapid development of online shopping, enterprises and consumers realized the importance of an effective online short video display. However, academics rarely explored the content of a short video display and its impacts on consumers\u2019 perceptions. This paper discusses the impacts of this display form on consumers\u2019 perceived quality via questionnaires and scenario experiments based on the existing literature and theories. A short video of clothes was the main research object. We used an experimental design that included 2 (time: long, short) \u00d7 2 (display perspectives: overall, specific) \u00d7 2 (scenarios: outdoors, indoors) groups of experiments, for a total of eight groups of scenario experiments, to verify our hypotheses. The results reveal that the short video display makes consumers have a higher perceived quality compared with the long video display. Compared with a video that only includes an overall view of the product, a video that provides both an overall view and the details of the product makes consumers have a higher perceived quality. Consumers were found to have a higher perceived quality of products shot outdoors compared with products shot indoors.<\/jats:p>","DOI":"10.3390\/info11020087","type":"journal-article","created":{"date-parts":[[2020,2,6]],"date-time":"2020-02-06T02:59:18Z","timestamp":1580957958000},"page":"87","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":12,"title":["The Impacts of Online Clothes Short Video Display on Consumers\u2019 Perceived Quality"],"prefix":"10.3390","volume":"11","author":[{"given":"Rong","family":"Ma","sequence":"first","affiliation":[{"name":"School of Economics and Management, Yunnan Agricultural University, Kunming 650201, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bingjia","family":"Shao","sequence":"additional","affiliation":[{"name":"School of Economics and Business Administration, Chongqing University, Chongqing 400044, China"},{"name":"Chongqing Key Laboratory of Logistics at Chongqing University, Chongqing 400044, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jiaqi","family":"Chen","sequence":"additional","affiliation":[{"name":"School of Economics and Business Administration, Central China Normal University, Wuhan 430079, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Dan","family":"Dai","sequence":"additional","affiliation":[{"name":"Institute of Quality Development Strategy, Wuhan University, Wuhan 430072, China"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2020,2,5]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"7","DOI":"10.2979\/esj.2003.2.2.7","article-title":"Managing user trust in B2C e-services","volume":"2","author":"Gefen","year":"2003","journal-title":"e-Serv. 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