{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,18]],"date-time":"2026-04-18T16:36:03Z","timestamp":1776530163447,"version":"3.51.2"},"reference-count":51,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2020,4,18]],"date-time":"2020-04-18T00:00:00Z","timestamp":1587168000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information"],"abstract":"<jats:p>This study investigated the use of digital media, specifically social media technologies, in the workplace in Taiwan. The data for this study were collected through an online survey. Participants responded to questions asking whether social technologies could be a source of empowerment, leading to equality. Respondents included female and male employees. The findings reveal that both genders use social technology platforms for business support, experience benefits, and believe that these technologies could provide empowerment for success. Detailed results are reported in this paper, including a comparative analysis. The differences between women and men using Facebook and YouTube were significant. Women in Taiwan have a higher awareness of the benefits of social technologies, specifically Facebook, when used for business support and empowerment. This paper reveals a comparison between the attitudes of women and men when using social technologies and investigates the realization of the economic empowerment component.<\/jats:p>","DOI":"10.3390\/info11040225","type":"journal-article","created":{"date-parts":[[2020,4,21]],"date-time":"2020-04-21T03:23:06Z","timestamp":1587439386000},"page":"225","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":14,"title":["Digital Media: Empowerment and Equality"],"prefix":"10.3390","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7842-889X","authenticated-orcid":false,"given":"Magdalena","family":"M\u0105dra-Sawicka","sequence":"first","affiliation":[{"name":"Institute of Economics and Finance, Warsaw University of Life Sciences\u2014SGGW, 02-787 Warsaw, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Jeretta Horn","family":"Nord","sequence":"additional","affiliation":[{"name":"Department of Management Science &amp; Information Systems, Oklahoma State University, Stillwater, OK 74078, USA"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6250-0583","authenticated-orcid":false,"given":"Joanna","family":"Paliszkiewicz","sequence":"additional","affiliation":[{"name":"Management Institute, Warsaw University of Life Sciences\u2014SGGW, 02-787 Warsaw, Poland"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Tzong-Ru","family":"Lee","sequence":"additional","affiliation":[{"name":"Department of Marketing, National Chung Hsing University, Taichung City 402, Taiwan"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2020,4,18]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"349","DOI":"10.1146\/annurev-orgpsych-041015-062352","article-title":"How Technology Is Changing Work and Organizations","volume":"3","author":"Cascio","year":"2016","journal-title":"Annu. 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