{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,9,27]],"date-time":"2026-09-27T12:07:33Z","timestamp":1790510853575,"version":"4.1.0"},"reference-count":48,"publisher":"MDPI AG","issue":"2","license":[{"start":{"date-parts":[[2022,2,13]],"date-time":"2022-02-13T00:00:00Z","timestamp":1644710400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100002559","name":"Sookmyung Women's University","doi-asserted-by":"publisher","award":["1-2003-2017"],"award-info":[{"award-number":["1-2003-2017"]}],"id":[{"id":"10.13039\/501100002559","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information"],"abstract":"<jats:p>As the economy grows in South Korea and the needs of consumers become increasingly diversified, various consumer markets are emerging. In this study, the reasons for customers\u2019 intentions to revisit a franchise coffee shop were explored. Many researchers have found that customer satisfaction is a major factor in the intention to revisit, and the factors affecting this satisfaction have been presented as major research topics. However, in this study, in order to examine the consumers\u2019 behavior toward revisit intentions, the results were analyzed by dividing the consumer data into a group of college students in their 20s and a group of office workers in their 30s and 40s. The results of this study found that in regard to customers\u2019 habitual intentions to revisit, perceived product quality and brand awareness were more influential than service quality or the physical environment. In particular, before returning to a coffee shop, customers habitually recalled the coffee shop they wanted to revisit, suggesting that the taste of the coffee and the quality of the various products had a very important impact on their revisiting habits.<\/jats:p>","DOI":"10.3390\/info13020086","type":"journal-article","created":{"date-parts":[[2022,2,13]],"date-time":"2022-02-13T21:08:43Z","timestamp":1644786523000},"page":"86","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":11,"title":["A Study on the Effect of Customer Habits on Revisit Intention Focusing on Franchise Coffee Shops"],"prefix":"10.3390","volume":"13","author":[{"given":"Hong-Joo","family":"Lee","sequence":"first","affiliation":[{"name":"Department of Consumer Economics, Sookmyung Women\u2019s University, Seoul 04310, Korea"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2022,2,13]]},"reference":[{"key":"ref_1","unstructured":"(2022, January 28). How Starbucks Captivated Picky Koreans. The Jeju Weekly, Available online: http:\/\/www.jejuweekly.com\/news\/articleView.html?idxno=6103."},{"key":"ref_2","unstructured":"(2022, January 08). Starbucks Korea Secures No.1 Spot in Crowded Market. The Korea Economic Daily, Available online: https:\/\/www.kedglobal.com\/newsView\/ked202112150008."},{"key":"ref_3","doi-asserted-by":"crossref","first-page":"179","DOI":"10.1016\/0749-5978(91)90020-T","article-title":"The theory of planned behavior","volume":"50","author":"Ajzen","year":"1991","journal-title":"Organ. Behav. Hum. Decis. Processes"},{"key":"ref_4","unstructured":"Ajzen, I., and Fishbein, M. (1980). Understanding Attitude and Prediction Social Behavior, Prentice Hall."},{"key":"ref_5","doi-asserted-by":"crossref","unstructured":"Kahneman, D., Slovic, S.P., Slovic, P., and Tversky, A. (1982). Judgment under Uncertainty: Heuristics and Biases, Cambridge University Press.","DOI":"10.1017\/CBO9780511809477"},{"key":"ref_6","unstructured":"Simon, H., Egidi, M., Viale, R., and Marris, R. (1982). Economics, Bounded Rationality and the Cognitive Revolution, Aldershot, Edward Elgar."},{"key":"ref_7","unstructured":"Kahneman, D. (2011). Thinking, Fast and Slow, Farrar, Straus and Giroux."},{"key":"ref_8","doi-asserted-by":"crossref","first-page":"223","DOI":"10.1086\/208859","article-title":"Familiarity and its impact on consumer decision biases and heuristics","volume":"8","author":"Park","year":"1981","journal-title":"J. Consum. Res."},{"key":"ref_9","doi-asserted-by":"crossref","first-page":"54","DOI":"10.1037\/0033-2909.124.1.54","article-title":"Habit and intention in everyday life: The multiple processes by which past behavior predicts future behavior","volume":"124","author":"Ouellette","year":"1998","journal-title":"Psychol. Bull."},{"key":"ref_10","unstructured":"Polya, G. (2004). How to Solve It: A New Aspect of Mathematical Method (No. 246), Princeton University Press."},{"key":"ref_11","doi-asserted-by":"crossref","first-page":"107","DOI":"10.1002\/(SICI)1099-0771(199806)11:2<107::AID-BDM292>3.0.CO;2-Y","article-title":"Less is better: When low-value options are valued more highly than high-value options","volume":"11","author":"Hsee","year":"1998","journal-title":"J. Behav. Decis. Mak."},{"key":"ref_12","unstructured":"Keller, K. (1998). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Prentice Hall."},{"key":"ref_13","doi-asserted-by":"crossref","first-page":"52","DOI":"10.1509\/jmkg.73.3.052","article-title":"Brand experience: What is it? How is it measured? Does it affect loyalty?","volume":"73","author":"Brakus","year":"2009","journal-title":"J. Mark."},{"key":"ref_14","doi-asserted-by":"crossref","first-page":"27","DOI":"10.1177\/1938965509352286","article-title":"Hotel Brand Strategy","volume":"51","author":"Mattila","year":"2010","journal-title":"Cornell Hosp. Q."},{"key":"ref_15","first-page":"339","article-title":"Understanding and improving service quality: A literature review and research agenda","volume":"4","author":"Parasuraman","year":"2002","journal-title":"Handb. Mark."},{"key":"ref_16","doi-asserted-by":"crossref","first-page":"77","DOI":"10.1108\/09604520210421383","article-title":"Managing service quality by combining voice of the service provider and voice of their customers","volume":"12","author":"Komaran","year":"2002","journal-title":"Manag. Serv. Qual. Int. J."},{"key":"ref_17","doi-asserted-by":"crossref","first-page":"785","DOI":"10.1016\/S0160-7383(99)00108-5","article-title":"Quality, satisfaction and behavioral intentions","volume":"27","author":"Baker","year":"2000","journal-title":"Ann. Tour. Res."},{"key":"ref_18","doi-asserted-by":"crossref","first-page":"207","DOI":"10.1111\/j.1470-6431.2005.00477.x","article-title":"The role of perceived product quality and overall satisfaction on purchase intentions","volume":"30","author":"Tsiotsou","year":"2006","journal-title":"Int. J. Consum. Stud."},{"key":"ref_19","doi-asserted-by":"crossref","first-page":"129","DOI":"10.1016\/S1075-4253(00)00041-7","article-title":"Managing behavioral intentions in diverse cultural environments: An investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers","volume":"7","author":"Brady","year":"2001","journal-title":"J. Int. Manag."},{"key":"ref_20","doi-asserted-by":"crossref","first-page":"253","DOI":"10.1016\/S0148-2963(97)00122-7","article-title":"Effects of store characteristics and in-store emotional experiences on store attitude","volume":"42","author":"Yoo","year":"1998","journal-title":"J. Bus. Res."},{"key":"ref_21","doi-asserted-by":"crossref","first-page":"149","DOI":"10.1002\/cb.1698","article-title":"How consumers \u201csee\u201d a visually warm store: Differences between affective and cognitive processors","volume":"17","author":"Baek","year":"2018","journal-title":"J. Consum. Behav."},{"key":"ref_22","doi-asserted-by":"crossref","first-page":"1141","DOI":"10.1016\/j.annals.2006.06.003","article-title":"Antecedents of revisit intention","volume":"33","author":"Um","year":"2006","journal-title":"Ann. Tour. Res."},{"key":"ref_23","doi-asserted-by":"crossref","first-page":"191","DOI":"10.1108\/APJML-12-2013-0159","article-title":"Factors influencing sport tourists\u2019 revisit intentions","volume":"27","author":"Allameh","year":"2015","journal-title":"Asia Pacific J. Mark. Logist."},{"key":"ref_24","doi-asserted-by":"crossref","first-page":"1106","DOI":"10.1108\/BFJ-08-2017-0452","article-title":"Perceived quality and intention to revisit coffee concept shops in Malaysia: A mixed-methods approach","volume":"120","author":"Ting","year":"2018","journal-title":"Br. Food J."},{"key":"ref_25","unstructured":"Oliver, R. (1997). Satisfaction: A behavioral Perspective on the Consumer, McGraw Hill."},{"key":"ref_26","doi-asserted-by":"crossref","first-page":"16","DOI":"10.1177\/0092070301291002","article-title":"Customer satisfaction: A meta-analysis of the empirical evidence","volume":"29","author":"Szymanski","year":"2001","journal-title":"J. Acad. Mark. Sci."},{"key":"ref_27","doi-asserted-by":"crossref","first-page":"1762","DOI":"10.1108\/03090560310495456","article-title":"Customer repurchase intention: A general structural equation model","volume":"37","author":"Hellier","year":"2003","journal-title":"Eur. J. Mark."},{"key":"ref_28","doi-asserted-by":"crossref","first-page":"539","DOI":"10.1002\/(SICI)1099-0992(199709\/10)27:5<539::AID-EJSP831>3.0.CO;2-A","article-title":"Habit, information acquisition, and the process of making travel mode choices","volume":"27","author":"Verplanken","year":"1997","journal-title":"Eur. J. Soc. Psychol."},{"key":"ref_29","doi-asserted-by":"crossref","first-page":"1313","DOI":"10.1111\/j.1559-1816.2003.tb01951.x","article-title":"Reflections on past behavior: A self-report index of habit strength 1","volume":"33","author":"Verplanken","year":"2003","journal-title":"J. Appl. Soc. Psychol."},{"key":"ref_30","unstructured":"Triandis, H.C. (1979). Values, attitudes, and interpersonal behavior. Nebraska Symposium on Motivation, University of Nebraska Press."},{"key":"ref_31","unstructured":"Assael, H. (2005). Consumer Behavior A Strategic Approach, Dreamtech Press."},{"key":"ref_32","doi-asserted-by":"crossref","first-page":"567","DOI":"10.1086\/500487","article-title":"Habitual Behavior in American Eating Patterns: The Role of Meal Occasions","volume":"32","author":"Khare","year":"2006","journal-title":"J. Consum. Res."},{"key":"ref_33","doi-asserted-by":"crossref","first-page":"261","DOI":"10.1016\/S1057-7408(07)70037-2","article-title":"Purchase and Consumption Habits: Not Necessarily What You Intend","volume":"17","author":"Wood","year":"2007","journal-title":"J. Consum. Psychol."},{"key":"ref_34","first-page":"492","article-title":"Do Habits Depend on Goals? Perceived Versus Actual Role of Goals in Habit Performance","volume":"48","author":"Neal","year":"2010","journal-title":"Univ. South. Calif."},{"key":"ref_35","doi-asserted-by":"crossref","first-page":"iii","DOI":"10.2307\/23044042","article-title":"Editor\u2019s comments: An update and extension to SEM guidelines for administrative and social science research","volume":"35","author":"Gefen","year":"2011","journal-title":"MIS Q."},{"key":"ref_36","doi-asserted-by":"crossref","first-page":"269","DOI":"10.1177\/0011000004272260","article-title":"The use of structural equation modeling in counseling psychology research","volume":"33","author":"Martens","year":"2005","journal-title":"Couns. Psychol."},{"key":"ref_37","doi-asserted-by":"crossref","first-page":"353","DOI":"10.1080\/10705519709540081","article-title":"Structural equation modeling: Back to basics","volume":"4","author":"Mueller","year":"1997","journal-title":"Struct. Equ. Modeling"},{"key":"ref_38","doi-asserted-by":"crossref","unstructured":"Cohen, J. (2013). Statistical Power Analysis for the Behavioral Sciences, Routledge.","DOI":"10.4324\/9780203771587"},{"key":"ref_39","doi-asserted-by":"crossref","first-page":"476","DOI":"10.1016\/j.elerap.2010.07.003","article-title":"Lower bounds on sample size in structural equation modeling","volume":"9","author":"Westland","year":"2010","journal-title":"Electron. Commer. Res. Appl."},{"key":"ref_40","first-page":"7","article-title":"Coffee SERV: Multiple-item scale for measuring service quality of specialty coffee shop","volume":"9","author":"Park","year":"2006","journal-title":"J. Foodserv Manag."},{"key":"ref_41","first-page":"237","article-title":"Impacts of choice attributes on customer loyalty in the coffee-shop restaurant","volume":"10","author":"Kim","year":"2007","journal-title":"J. Foodserv Manag."},{"key":"ref_42","doi-asserted-by":"crossref","first-page":"44","DOI":"10.1177\/001088048802800415","article-title":"Key factors in guest satisfaction","volume":"28","author":"Cadotte","year":"1988","journal-title":"Cornell Hotel. Restaur. Adm. Q."},{"key":"ref_43","doi-asserted-by":"crossref","first-page":"535","DOI":"10.1108\/09596111011042730","article-title":"How determinant attributes of service quality influence customer-perceived value","volume":"22","author":"Chen","year":"2010","journal-title":"Int. J. Contemp. Hosp. Manag."},{"key":"ref_44","doi-asserted-by":"crossref","first-page":"88","DOI":"10.1177\/001088048602700121","article-title":"Market segmentation: Finding the heart of your restaurant\u2019s market","volume":"27","author":"Swinyard","year":"1986","journal-title":"Cornell Hotel. Restaur. Adm. Q."},{"key":"ref_45","doi-asserted-by":"crossref","first-page":"52","DOI":"10.1177\/001088048502600316","article-title":"Quality: A brand-new, time-tested strategy","volume":"26","author":"Hart","year":"1985","journal-title":"Cornell Hotel. Restaur. Adm. Q."},{"key":"ref_46","doi-asserted-by":"crossref","first-page":"460","DOI":"10.1177\/002224378001700405","article-title":"A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions","volume":"17","author":"Oliver","year":"1980","journal-title":"J. Mark. Res."},{"key":"ref_47","doi-asserted-by":"crossref","first-page":"547","DOI":"10.1080\/10447318.2014.888501","article-title":"Determinants of postadoption behaviors of mobile communications applications: A dual-model perspective","volume":"30","author":"Kim","year":"2014","journal-title":"Int. J. Hum.-Comput. Interact."},{"key":"ref_48","doi-asserted-by":"crossref","first-page":"81","DOI":"10.1509\/jmkg.65.2.81.18255","article-title":"The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty","volume":"65","author":"Chaudhuri","year":"2001","journal-title":"J. Mark."}],"container-title":["Information"],"original-title":[],"language":"en","link":[{"URL":"https:\/\/www.mdpi.com\/2078-2489\/13\/2\/86\/pdf","content-type":"unspecified","content-version":"vor","intended-application":"similarity-checking"}],"deposited":{"date-parts":[[2025,10,10]],"date-time":"2025-10-10T22:18:54Z","timestamp":1760134734000},"score":1,"resource":{"primary":{"URL":"https:\/\/www.mdpi.com\/2078-2489\/13\/2\/86"}},"subtitle":[],"short-title":[],"issued":{"date-parts":[[2022,2,13]]},"references-count":48,"journal-issue":{"issue":"2","published-online":{"date-parts":[[2022,2]]}},"alternative-id":["info13020086"],"URL":"https:\/\/doi.org\/10.3390\/info13020086","relation":{},"ISSN":["2078-2489"],"issn-type":[{"value":"2078-2489","type":"electronic"}],"subject":[],"published":{"date-parts":[[2022,2,13]]}}}