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Immersion has been identified as one of the driving forces that promote learning in technology-based learning environments. This study evaluated the learning effectiveness and immersion appeal of an AR-marker-based learning activity targeted at practicing basic chemistry concepts. Data were collected from a cohort of 124 middle school students in Mexico and analyzed using pretest\u2013posttest comparisons and cluster analysis. The results suggest that students with higher immersive learning profiles achieve better learning outcomes compared with those with lower immersive profiles.<\/jats:p>","DOI":"10.3390\/info13050218","type":"journal-article","created":{"date-parts":[[2022,4,23]],"date-time":"2022-04-23T08:14:06Z","timestamp":1650701646000},"page":"218","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":16,"title":["Higher Immersive Profiles Improve Learning Outcomes in Augmented Reality Learning Environments"],"prefix":"10.3390","volume":"13","author":[{"given":"Aldo","family":"Uriarte-Portillo","sequence":"first","affiliation":[{"name":"National Technological Institute of Mexico, Technological Institute of Culiacan, Culiacan 80220, Mexico"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-2612-4207","authenticated-orcid":false,"given":"Mar\u00eda-Blanca","family":"Ib\u00e1\u00f1ez","sequence":"additional","affiliation":[{"name":"Department of Telematics Engineering, Carlos III University of Madrid, 28911 Madrid, Spain"}]},{"given":"Ram\u00f3n","family":"Zatara\u00edn-Cabada","sequence":"additional","affiliation":[{"name":"National Technological Institute of Mexico, Technological Institute of Culiacan, Culiacan 80220, Mexico"}]},{"given":"Mar\u00eda-Luc\u00eda","family":"Barr\u00f3n-Estrada","sequence":"additional","affiliation":[{"name":"National Technological Institute of Mexico, Technological Institute of Culiacan, Culiacan 80220, Mexico"}]}],"member":"1968","published-online":{"date-parts":[[2022,4,22]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"843","DOI":"10.1111\/jcal.12293","article-title":"Virtual reality and situated experiential education: A conceptualization and exploratory trial","volume":"34","author":"Schott","year":"2018","journal-title":"J. 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