{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,30]],"date-time":"2025-12-30T03:36:34Z","timestamp":1767065794422,"version":"build-2065373602"},"reference-count":37,"publisher":"MDPI AG","issue":"10","license":[{"start":{"date-parts":[[2023,10,19]],"date-time":"2023-10-19T00:00:00Z","timestamp":1697673600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100015999","name":"Lucian Blaga University of Sibiu","doi-asserted-by":"publisher","award":["3530 \/ 24.07.2023"],"award-info":[{"award-number":["3530 \/ 24.07.2023"]}],"id":[{"id":"10.13039\/501100015999","id-type":"DOI","asserted-by":"publisher"}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information"],"abstract":"<jats:p>This study explores the potential of data science software solutions like Customer Relationship Management Software (CRM) for increasing the revenue generation of businesses. We focused on those businesses in the accommodation and food service sector across the European Union (EU). The investigation is contextualized within the rising trend of data-driven decision-making, examining the potential correlation between data science applications and business revenues. By employing a comprehensive evaluation of Eurostat datasets from 2014 to 2021, we used both univariate and multivariate analyses, assessing the percentage of companies that have e-commerce sales across the EU countries, focusing on the usage of big data analytics from any source and the use of CRM tools for marketing purposes or other activities. Big data utilization showed a clear, positive relationship with enhanced e-commerce sales. However, CRM tools exhibited a dualistic impact: while their use in marketing showed no significant effect on sales, their application in non-marketing functions had negative effects on sales. These findings underscore the potential role of CRM and data science solutions in enhancing business performance in the EU\u2019s accommodation and food service industry.<\/jats:p>","DOI":"10.3390\/info14100573","type":"journal-article","created":{"date-parts":[[2023,10,19]],"date-time":"2023-10-19T11:46:26Z","timestamp":1697715986000},"page":"573","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["The Impact of Data Science Solutions on the Company Turnover"],"prefix":"10.3390","volume":"14","author":[{"ORCID":"https:\/\/orcid.org\/0000-0003-3638-4379","authenticated-orcid":false,"given":"Marian Pompiliu","family":"Cristescu","sequence":"first","affiliation":[{"name":"Faculty of Economic Sciences, Lucian Blaga University of Sibiu, 550324 Sibiu, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8898-2170","authenticated-orcid":false,"given":"Dumitru Alexandru","family":"Mara","sequence":"additional","affiliation":[{"name":"Faculty of Economic Sciences, Lucian Blaga University of Sibiu, 550324 Sibiu, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Lia Cornelia","family":"Culda","sequence":"additional","affiliation":[{"name":"Faculty of Economic Sciences, Lucian Blaga University of Sibiu, 550324 Sibiu, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-4650-9406","authenticated-orcid":false,"given":"Raluca Andreea","family":"Neri\u0219anu","sequence":"additional","affiliation":[{"name":"Faculty of Economic Sciences, Lucian Blaga University of Sibiu, 550324 Sibiu, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0961-352X","authenticated-orcid":false,"given":"Adela","family":"B\u00e2ra","sequence":"additional","affiliation":[{"name":"Department of Economic Informatics and Cybernetics, Bucharest University of Economic Studies, 010374 Bucharest, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9005-5181","authenticated-orcid":false,"given":"Simona-Vasilica","family":"Oprea","sequence":"additional","affiliation":[{"name":"Department of Economic Informatics and Cybernetics, Bucharest University of Economic Studies, 010374 Bucharest, Romania"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2023,10,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"1087","DOI":"10.1080\/01605682.2019.1590136","article-title":"Exploring Data Conditions to Improve Business Performance","volume":"72","author":"Grimaldi","year":"2021","journal-title":"J. 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