{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,25]],"date-time":"2026-06-25T21:32:42Z","timestamp":1782423162920,"version":"3.54.5"},"reference-count":56,"publisher":"MDPI AG","issue":"11","license":[{"start":{"date-parts":[[2025,10,30]],"date-time":"2025-10-30T00:00:00Z","timestamp":1761782400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information"],"abstract":"<jats:p>Digital marketing has become a game-changer by combining cutting-edge technologies, insights into how customers behave, and applicability across industries to change how businesses plan and how they interact with customers. Digital marketing is a key part of being competitive, sustainable, and innovative in a world where more and more people are using the internet and social media. Even though this subject is important, the study of it is still scattered, which shows that there is a need to systematically map out its intellectual structure. This research utilizes a bibliometric and topic modeling methodology, analyzing 4722 publications sourced from the Scopus database, including the string \u201cDigital Marketing\u201d. The authors employed Latent Dirichlet Allocation (LDA), a method from Natural Language Processing, to discern latent study themes and Vosviewer 1.6.20 for bibliometric analysis. The results explore ten main thematic clusters, such as digital marketing and blockchain, applications in the health and food industries, higher education and skill enhancement, machine learning and analytics, small and medium-sized enterprises (SMEs) and sustainability, emerging trends and ethics, sales transformation, tourism and hospitality, digital media and audience perception, and consumer satisfaction through service quality. These clusters show that digital marketing is becoming more interdisciplinary and is becoming more connected to ethical and technological issues. The report finds that digital marketing research is changing quickly because of artificial intelligence (AI), blockchain, immersive technology, and reflect it with a digital business environment. Future directions encompass the expansion of analyses to new economies, the implementation of advanced semantic models, and the navigation of ethical difficulties, thereby guaranteeing that digital marketing fosters both business progress and public welfare.<\/jats:p>","DOI":"10.3390\/info16110942","type":"journal-article","created":{"date-parts":[[2025,10,31]],"date-time":"2025-10-31T05:28:43Z","timestamp":1761888523000},"page":"942","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["Mapping the Evolution of Digital Marketing Research Using Natural Language Processing"],"prefix":"10.3390","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-5401-8503","authenticated-orcid":false,"given":"Chetan","family":"Sharma","sequence":"first","affiliation":[{"name":"PW-Institute of Innovation, PhysicsWallah Limited, Lucknow 226030, Uttar Pradesh, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0000-0263-1242","authenticated-orcid":false,"given":"Pranabananda","family":"Rath","sequence":"additional","affiliation":[{"name":"School of Law, KIIT Deemed to be University, Bhubaneswar 751024, Odisha, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3531-630X","authenticated-orcid":false,"given":"Rajender","family":"Kumar","sequence":"additional","affiliation":[{"name":"Department of Mechanical Engineering, Graphic Era (Deemed to be University), Dehradun 248002, Uttarakhand, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3102-0808","authenticated-orcid":false,"given":"Shamneesh","family":"Sharma","sequence":"additional","affiliation":[{"name":"Customer Success and Quality Control, byteXL TechEd Private Limited, Hyderabad 500081, Telangana, India"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0009-0009-5542-0460","authenticated-orcid":false,"given":"Hsin-Yuan","family":"Chen","sequence":"additional","affiliation":[{"name":"Center for Digital Technology Innovation and Entrepreneurship, Institute of Wenzhou, Zhejiang University, Hangzhou 310058, China"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2025,10,30]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Akanfe, O., Bhatt, P., and Lawong, D.A. 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