{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,10]],"date-time":"2026-06-10T19:33:30Z","timestamp":1781120010723,"version":"3.54.1"},"reference-count":68,"publisher":"MDPI AG","issue":"11","license":[{"start":{"date-parts":[[2025,11,18]],"date-time":"2025-11-18T00:00:00Z","timestamp":1763424000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Information"],"abstract":"<jats:p>Market volatility and resource constraints pose significant resilience challenges to small and medium-sized enterprises (SMEs). Although AI-agent automation, agile marketing, and customer relationship management (CRM) offer powerful individual solutions, their synergistic impact on SME resilience remains critically underexplored. This review bridges this gap by proposing an integrated, AI-driven resilience framework designed to enhance the adaptive capacity of smaller firms. Through a systematic analysis of 35 peer-reviewed articles, our study explicitly maps AI-agent automation, agile marketing, and CRM to the dynamic capabilities of sensing, seizing, and reconfiguring, clarifying the causal pathways to SME resilience. The framework defines key inputs (e.g., multi-channel customer data), processes (e.g., iterative sprints), and outputs (e.g., enhanced market responsiveness). We identify APIs and SaaS platforms as the critical technological backbone for implementation. The central finding is that this integrated model empowers SMEs to build dynamic resilience and achieve competitive parity through data-driven, automated workflows. Actionable recommendations include adopting API-first strategies, investing in workforce training, and prioritizing data security.<\/jats:p>","DOI":"10.3390\/info16111000","type":"journal-article","created":{"date-parts":[[2025,11,18]],"date-time":"2025-11-18T16:49:51Z","timestamp":1763484591000},"page":"1000","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":1,"title":["Business Resilience Through AI-Agent Automation for SMEs and Startups: A Review on Agile Marketing and CRM"],"prefix":"10.3390","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0009-0006-4827-7940","authenticated-orcid":false,"given":"Hamed","family":"Hokmabadi","sequence":"first","affiliation":[{"name":"Centro de Estudos de Gest\u00e3o Instituto Superior T\u00e9cnico (CEGIST), Instituto Superior T\u00e9cnico, Universidade de Lisboa, Av. Rovisco Pais 1, 1049-001 Lisboa, Portugal"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2257-5361","authenticated-orcid":false,"given":"Seyed M. H. S.","family":"Rezvani","sequence":"additional","affiliation":[{"name":"Civil Engineering Research and Innovation for Sustainability (CERIS), Instituto Superior T\u00e9cnico, Universidade de Lisboa, Av. 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