{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,10]],"date-time":"2026-02-10T18:42:21Z","timestamp":1770748941363,"version":"3.50.0"},"reference-count":60,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2024,10,29]],"date-time":"2024-10-29T00:00:00Z","timestamp":1730160000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Informatics"],"abstract":"<jats:p>This paper reviews the theoretical background and potential applications of Large Language Models (LLMs) in educational processes and academic research. Utilizing a novel digital ethnographic approach, we engaged in iterative research with OpenAI\u2019s ChatGPT-4 and Google\u2019s Gemini Ultra\u2014two advanced commercial LLMs. The methodology treated LLMs as research participants, emphasizing the AI-guided perspectives and their envisioned roles in educational settings. Our findings identified the potential LLM roles in educational and research processes and we discussed the AI challenges, which included potential biases in decision-making and AI as a potential source of discrimination and conflict of interest. In addition to practical implications, we used the qualitative research results to advise on the relevant topics for future research.<\/jats:p>","DOI":"10.3390\/informatics11040078","type":"journal-article","created":{"date-parts":[[2024,10,29]],"date-time":"2024-10-29T06:29:57Z","timestamp":1730183397000},"page":"78","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":5,"title":["Educational Roles and Scenarios for Large Language Models: An Ethnographic Research Study of Artificial Intelligence"],"prefix":"10.3390","volume":"11","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-2130-982X","authenticated-orcid":false,"given":"Nik\u0161a","family":"Alfirevi\u0107","sequence":"first","affiliation":[{"name":"Faculty of Economics, Business and Tourism, University of Split, Cvite Fiskovi\u0107a 5, 21000 Split, Croatia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-6529-0630","authenticated-orcid":false,"given":"Darko","family":"Renduli\u0107","sequence":"additional","affiliation":[{"name":"Department for Management, University of Applied Sciences Karlovac, Trg J. J. Strossmayera 9, 47000 Karlovac, Croatia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Maja","family":"Fo\u0161ner","sequence":"additional","affiliation":[{"name":"Faculty of Logistics Celje, University of Maribor, Mariborska Cesta 7, 3000 Celje, Slovenia"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-3590-4590","authenticated-orcid":false,"given":"Ajda","family":"Fo\u0161ner","sequence":"additional","affiliation":[{"name":"Faculty of Management, University of Primorska, 6000 Koper, Slovenia"},{"name":"Faculty of Entrepreneurship, GEA College, 1000 Ljubljana, Slovenia"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2024,10,29]]},"reference":[{"key":"ref_1","unstructured":"(2024, January 07). TechTarget Editorial. 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