{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,2,20]],"date-time":"2026-02-20T02:47:50Z","timestamp":1771555670945,"version":"3.50.1"},"reference-count":48,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T00:00:00Z","timestamp":1740096000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"Walailak University"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Informatics"],"abstract":"<jats:p>Online fraud threatens the well-being of older adults, with disparities in digital literacy and socioeconomic conditions amplifying their vulnerability. This study examined digital literacy and fraud victimization behavior among older adults in urban and rural settings, identifying key factors influencing victimization and its consequences. This cross-sectional analytical study, using multi-stage sampling, included 864 participants from Southern Thailand. The findings revealed that 46.3% of participants had adequate digital literacy, while 75.3% experienced fraud victimization, with higher rates of health impacts in rural areas. Higher age (Adjusted Odds Ratios; AOR: 1.83, p = 0.004), income (AOR: 2.28, p = 0.003), and rural residence (AOR: 3.03, p &lt; 0.001) were significantly associated with an increased likelihood of fraudulent victimization. Conversely, being non-Buddhist (AOR: 0.47, p = 0.001) and having an adequate digital literacy (AOR: 0.50, p &lt; 0.001) were protective factors. Fraud victimization significantly affected older adults\u2019 health, with 29.5% reporting the following adverse outcomes: physical (AOR: 5.55), emotional (AOR: 7.80), social (AOR: 4.97), and overall heightened health risks (AOR: 7.71, p &lt; 0.001). This research highlights the importance of improving digital literacy, fostering community awareness, and implementing tailored fraud-prevention strategies to protect older adults. This study provides a foundation for evidence-based policies aimed at mitigating digital risks and enhancing older adults\u2019 well-being in the digital era.<\/jats:p>","DOI":"10.3390\/informatics12010024","type":"journal-article","created":{"date-parts":[[2025,2,21]],"date-time":"2025-02-21T06:39:07Z","timestamp":1740119947000},"page":"24","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":2,"title":["Digital Media Victimization Among Older Adults in Upper-Southern Thailand"],"prefix":"10.3390","volume":"12","author":[{"given":"Pimpisa","family":"Pituk","sequence":"first","affiliation":[{"name":"Department of Community Public Health, School of Public Health, Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"}]},{"given":"Nirachon","family":"Chutipattana","sequence":"additional","affiliation":[{"name":"Department of Community Public Health, School of Public Health, Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"},{"name":"Excellent Center for Public Health Research (EC for PHR), Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6104-0434","authenticated-orcid":false,"given":"Pussadee","family":"Laor","sequence":"additional","affiliation":[{"name":"Department of Environmental Health, School of Health Science, Mae Fah Luang University, 333 Thasud Sub-District, Mueang District, Chiang Rai 57100, Thailand"}]},{"given":"Thitipong","family":"Sukdee","sequence":"additional","affiliation":[{"name":"Faculty of Education, Thailand National Sports University, Chonburi Campus, Chonburi 20000, Thailand"}]},{"given":"Jiraprapa","family":"Kittikun","sequence":"additional","affiliation":[{"name":"Department of Community Public Health, School of Public Health, Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"}]},{"given":"Witchayaporn","family":"Jitwiratnukool","sequence":"additional","affiliation":[{"name":"Department of Community Public Health, School of Public Health, Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7132-3937","authenticated-orcid":false,"given":"Rohmatul","family":"Fajriyah","sequence":"additional","affiliation":[{"name":"Department of Statistics, Universitas Islam Indonesia, Jalan Kaliurang Km 14, 5 Sleman, Yogyakarta 55584, Indonesia"}]},{"given":"Wanvisa","family":"Saisanan Na Ayudhaya","sequence":"additional","affiliation":[{"name":"Department of Community Public Health, School of Public Health, Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"},{"name":"Excellent Center for Public Health Research (EC for PHR), Walailak University, 222 Thaiburi Sub-District, Thasala District, Nakhon Si Thammarat 80160, Thailand"}]}],"member":"1968","published-online":{"date-parts":[[2025,2,21]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","unstructured":"Xu, Z., Miao, X., Wei, H., He, J., and Xiu, Q. 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