{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,1]],"date-time":"2026-04-01T18:07:57Z","timestamp":1775066877311,"version":"3.50.1"},"reference-count":135,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2021,1,29]],"date-time":"2021-01-29T00:00:00Z","timestamp":1611878400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Informatics"],"abstract":"<jats:p>This research identifies the underlying drivers impacting on healthcare professionals\u2019 social media usage behaviours using the technology acceptance model (TAM) as the theoretical lens. A self-administered survey questionnaire was developed and administered to 219 healthcare professionals. Data are analysed applying the structural equation modelling (SEM) technique. The SEM model demonstrated an acceptable model fit (\u03c72 = 534.241; df, 239, \u03c72\/df = 2.235, RMSEA = 0.06, IFI = 0.92, TLI = 0.93, and CFI = 0.92) and indicates content quality, perceived risk, perceived credibility, peer influence, confirmation of expectations, supporting conditions, and perceived cost significantly influence the notion of perceived social media usefulness. Furthermore, perceived social media usefulness positively affects social media usage behaviour of healthcare professionals. This research generates important insights into what drives the adoption of social media by healthcare professionals. These insights could help develop social media guidelines and strategies to improve the state of professional interactions between health professionals and their clients.<\/jats:p>","DOI":"10.3390\/informatics8010006","type":"journal-article","created":{"date-parts":[[2021,1,29]],"date-time":"2021-01-29T02:58:21Z","timestamp":1611889101000},"page":"6","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":38,"title":["Social Media Adoption by Health Professionals: A TAM-Based Study"],"prefix":"10.3390","volume":"8","author":[{"given":"Md Irfanuzzaman","family":"Khan","sequence":"first","affiliation":[{"name":"Canberra Business School, University of Canberra, Canberra 2617, Australia"}]},{"given":"M Abu","family":"Saleh","sequence":"additional","affiliation":[{"name":"Canberra Business School, University of Canberra, Canberra 2617, Australia"}]},{"given":"Ali","family":"Quazi","sequence":"additional","affiliation":[{"name":"Canberra Business School, University of Canberra, Canberra 2617, Australia"}]}],"member":"1968","published-online":{"date-parts":[[2021,1,29]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"67","DOI":"10.4258\/hir.2015.21.2.67","article-title":"Health and social media: Perfect storm of information","volume":"21","author":"Bau","year":"2015","journal-title":"Healthc. 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