{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,29]],"date-time":"2026-04-29T18:35:33Z","timestamp":1777487733056,"version":"3.51.4"},"reference-count":71,"publisher":"MDPI AG","issue":"4","license":[{"start":{"date-parts":[[2021,11,18]],"date-time":"2021-11-18T00:00:00Z","timestamp":1637193600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["Informatics"],"abstract":"<jats:p>The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries (Poland and Jordan). The research utilizes a quantitative method with an exploratory and descriptive design to accumulate the initial data from a research survey given to the respondents from Jordan and Poland. A total of 1149 web questionnaires were collected from respondents in the two countries (Poland 531 and Jordan 618). In addition, multiple regression analysis was used to test the study hypotheses. The findings showed positive relationships between the components of a social media campaign, public health awareness, and behavioral change during (COVID-19) in the two countries at the same time. However, the preferred type of social media platforms, the message types and type of source sender significantly differ among the respondents due to their countries. This is the first study that examines the role of social media campaigns (the type of social media platform, type of message and message source sender) in public health awareness and behavioral change during (COVID-19) as a global pandemic in across national selected countries (Poland and Jordan).<\/jats:p>","DOI":"10.3390\/informatics8040080","type":"journal-article","created":{"date-parts":[[2021,11,19]],"date-time":"2021-11-19T02:43:31Z","timestamp":1637289811000},"page":"80","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":38,"title":["The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study"],"prefix":"10.3390","volume":"8","author":[{"ORCID":"https:\/\/orcid.org\/0000-0001-7460-450X","authenticated-orcid":false,"given":"Mohammad Yousef","family":"Abuhashesh","sequence":"first","affiliation":[{"name":"E-Marketing and Social Media Department, Princess Sumaya University for Technology (PSUT), P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2035-8494","authenticated-orcid":false,"given":"Hani","family":"Al-Dmour","sequence":"additional","affiliation":[{"name":"Marketing Department, The University of Jordan, P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9070-3732","authenticated-orcid":false,"given":"Ra\u2019ed","family":"Masa\u2019deh","sequence":"additional","affiliation":[{"name":"Marketing Department, The University of Jordan, P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan"}]},{"given":"Amer","family":"Salman","sequence":"additional","affiliation":[{"name":"Marketing Department, The University of Jordan, P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan"}]},{"given":"Rand","family":"Al-Dmour","sequence":"additional","affiliation":[{"name":"Marketing Department, The University of Jordan, P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-9294-7175","authenticated-orcid":false,"given":"Monika","family":"Boguszewicz-Kreft","sequence":"additional","affiliation":[{"name":"Marketing Department, WSB University in Gda\u0144sk, Aleja Grunwaldzka 238A, 80-266 Gda\u0144sk, Poland"}]},{"given":"Qout Nidal","family":"AlAmaireh","sequence":"additional","affiliation":[{"name":"Marketing Department, The University of Jordan, P.O. Box 1438, Al-Jubaiha, Amman 11941, Jordan"}]}],"member":"1968","published-online":{"date-parts":[[2021,11,18]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"221","DOI":"10.1080\/22221751.2020.1719902","article-title":"Genomic characterization of the 2019 novel human-pathogenic coronavirus isolated from a patient with atypical pneumonia after visiting Wuhan","volume":"9","author":"Chan","year":"2020","journal-title":"Emerg. 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