{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,19]],"date-time":"2026-03-19T22:29:44Z","timestamp":1773959384728,"version":"3.50.1"},"reference-count":65,"publisher":"MDPI AG","issue":"3","license":[{"start":{"date-parts":[[2020,11,20]],"date-time":"2020-11-20T00:00:00Z","timestamp":1605830400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>In an effort to help organizations understand consumers, our study deconstructs task\u2013technology fit into two segments: ideal task\u2013technology fit and individual use context\u2013technology fit. Users\u2019 continuous use of cloud-based bookstores is studied through survey methodology to collect consumer experience data related to the use of such cloud-based bookstores. In total, 185 samples were collected. Analytical results demonstrated that both ideal task\u2013technology fit and individual use context\u2013technology fit were significantly associated with the confirmation of users\u2019 expectations as related to cloud-based bookstores. Expectation confirmation and ideal task\u2013technology fit also have a significant link to users\u2019 perceived usefulness and satisfaction, respectively. Furthermore, perceived usefulness significantly predicts satisfaction. Finally, perceived usefulness and satisfaction are also significantly associated with a users\u2019 continuous use of cloud-based bookstores. As a result of this study\u2019s findings, system administrators may foster suitable strategies for an improvement of users\u2019 continuous use of cloud-based bookstores.<\/jats:p>","DOI":"10.3390\/jtaer16030023","type":"journal-article","created":{"date-parts":[[2020,11,23]],"date-time":"2020-11-23T11:50:34Z","timestamp":1606132234000},"page":"356-376","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":10,"title":["Exploring Cloud-Based Bookstore Continuance from a Deconstructed Task\u2013Technology Fit Perspective"],"prefix":"10.3390","volume":"16","author":[{"given":"Ming-Chien","family":"Hung","sequence":"first","affiliation":[{"name":"Department of Information Management, Nanhua University, Chiayi 62249, Taiwan"}]},{"given":"Paul C.","family":"Talley","sequence":"additional","affiliation":[{"name":"Department of Applied English, I-Shou University, Kaohsiung 84001, Taiwan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8552-3016","authenticated-orcid":false,"given":"Kuang-Ming","family":"Kuo","sequence":"additional","affiliation":[{"name":"Department of Healthcare Administration, I-Shou University, Kaohsiung 82445, Taiwan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6545-575X","authenticated-orcid":false,"given":"Mai-Lun","family":"Chiu","sequence":"additional","affiliation":[{"name":"Department of Marketing and Logistics Management, Southern Taiwan University of Science and Technology, Tainan 71005, Taiwan"}]}],"member":"1968","published-online":{"date-parts":[[2020,11,20]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"165","DOI":"10.1016\/j.tele.2012.01.006","article-title":"An integrated adoption model for e-books in a mobile environment: Evidence from South Korea","volume":"30","author":"Lee","year":"2013","journal-title":"Telemat. 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