{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,10,12]],"date-time":"2025-10-12T02:00:17Z","timestamp":1760234417117,"version":"build-2065373602"},"reference-count":80,"publisher":"MDPI AG","issue":"5","license":[{"start":{"date-parts":[[2021,5,19]],"date-time":"2021-05-19T00:00:00Z","timestamp":1621382400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>We investigated whether adding product information in mobile commerce improved consumers\u2019 attitudes toward a product and whether this relationship was moderated by consumption goals. We conducted two field experiments in which we recruited parents in Korea and the USA and asked them how they evaluated two childcare hybrid products (HPs) newly developed by Samsung Electronics designers. The results revealed that participants exposed to additional information about the HPs evaluated them more favorably than those who were not exposed. However, this relationship disappeared when a consumption goal was activated. Our findings establish a dynamic relationship between information seeking and consumption goals, asking designers to rethink their rule of thumb in the mobile commerce context.<\/jats:p>","DOI":"10.3390\/jtaer16050092","type":"journal-article","created":{"date-parts":[[2021,5,19]],"date-time":"2021-05-19T12:58:07Z","timestamp":1621429087000},"page":"1631-1647","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":6,"title":["Rethinking a Designers\u2019 Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design"],"prefix":"10.3390","volume":"16","author":[{"given":"Sooa","family":"Hwang","sequence":"first","affiliation":[{"name":"Marketing Department, Sogang University, Seoul 04107, Korea"}]},{"given":"Hyunah","family":"Park","sequence":"additional","affiliation":[{"name":"Marketing Department, College of Business Administration, Kookmin University, Seoul 02707, Korea"}]},{"given":"Kyunghui","family":"Oh","sequence":"additional","affiliation":[{"name":"Design Corporate Center, Samsung Electronics, Seoul 06765, Korea"}]},{"given":"Sangwoong","family":"Hwang","sequence":"additional","affiliation":[{"name":"Design Corporate Center, Samsung Electronics, Seoul 06765, Korea"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-2808-5056","authenticated-orcid":false,"given":"Jaewoo","family":"Joo","sequence":"additional","affiliation":[{"name":"Marketing Department, College of Business Administration, Kookmin University, Seoul 02707, Korea"}]}],"member":"1968","published-online":{"date-parts":[[2021,5,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"1350","DOI":"10.1016\/j.techfore.2012.12.011","article-title":"Mobile Commerce Usage Activities: The Roles of Demographic and Motivation Variables","volume":"80","author":"Chong","year":"2013","journal-title":"Technol. 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