{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,25]],"date-time":"2026-03-25T07:09:38Z","timestamp":1774422578310,"version":"3.50.1"},"reference-count":57,"publisher":"MDPI AG","issue":"6","license":[{"start":{"date-parts":[[2021,8,31]],"date-time":"2021-08-31T00:00:00Z","timestamp":1630368000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>A series of digital marketing transformations have been carried out at Chinese gas stations. From the perspective of user experience, the article discovers the problems in the digital service system of gas stations. Through semi-structured interviews, we collect consumers\u2019 actual usage of digital equipment and service systems. The research adopts grounded theory to encode qualitative data. The behavioral state and psychological needs of consumers in the driving situation are analyzed. The study clarifies the influence of consumer behavior status, service context process, key task difficulty, and service information visualization on service experience. The discovery of service problems in turn help to further optimize the digital service system. The constructed SITE model clarifies the key factors of user experience in the gas station scenario. The research findings can provide a theoretical reference and practical guidance for gas station business owners, managers, and designers.<\/jats:p>","DOI":"10.3390\/jtaer16060120","type":"journal-article","created":{"date-parts":[[2021,8,31]],"date-time":"2021-08-31T04:07:28Z","timestamp":1630382848000},"page":"2151-2169","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Research on Influencing Factors of Service Interactive Experience of Digital Gas Station\u2014The Case from China"],"prefix":"10.3390","volume":"16","author":[{"given":"Fang","family":"Li","sequence":"first","affiliation":[{"name":"School of Design and Art, Henan University of Technology, Zhengzhou 450001, China"},{"name":"Department of Smart Experience Design, Kookmin University, Seoul 02707, Korea"}]},{"given":"Younghwan","family":"Pan","sequence":"additional","affiliation":[{"name":"Department of Smart Experience Design, Kookmin University, Seoul 02707, Korea"}]}],"member":"1968","published-online":{"date-parts":[[2021,8,31]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"24","DOI":"10.1007\/s11747-019-00696-0","article-title":"How Artificial Intelligence Will Change the Future of Marketing","volume":"48","author":"Davenport","year":"2020","journal-title":"J. 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