{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2025,12,4]],"date-time":"2025-12-04T14:43:23Z","timestamp":1764859403865,"version":"build-2065373602"},"reference-count":31,"publisher":"MDPI AG","issue":"7","license":[{"start":{"date-parts":[[2021,11,19]],"date-time":"2021-11-19T00:00:00Z","timestamp":1637280000000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"DOI":"10.13039\/501100001809","name":"National Natural Science Foundation of China","doi-asserted-by":"publisher","award":["71801170"],"award-info":[{"award-number":["71801170"]}],"id":[{"id":"10.13039\/501100001809","id-type":"DOI","asserted-by":"publisher"}]},{"name":"Humanity and Social Science Youth Foundation of Ministry of Education of China","award":["18YJC630246"],"award-info":[{"award-number":["18YJC630246"]}]},{"name":"Natural Science Foundation of the Jiangsu Higher Education Institutions of China","award":["18KJB120009"],"award-info":[{"award-number":["18KJB120009"]}]},{"name":"project of Philosophy and Social Science Research in Colleges and Universities in Jiangsu Province","award":["2018SJA1883"],"award-info":[{"award-number":["2018SJA1883"]}]},{"name":"Qing Lan Project of the Jiangsu Higher Education Institutions of China","award":["none"],"award-info":[{"award-number":["none"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>The main research question asked in this paper is whether and when a dual-channel retailer (retailer in short) should adopt the \u201cbuy online and pick up in store\u201d (BOPS) strategy. To answer this question, we first derive the optimal price decision using the non-BOPS and BOPS strategies. Subsequently, we compare the performance of retailers under non-BOPS and BOPS scenarios. Our main findings are that under the monopoly scenario, retailers may not always benefit from the BOPS strategy. Retailers will benefit only if the offline operational costs are low and the degree of customer acceptance of the online channel is high. However, the BOPS strategy cannot improve dual-channel retailers\u2019 market share. Furthermore, under a Stackelberg game scenario with e-retailers as leaders, when the value of a product is medium and the transaction costs of the offline channel are high, retailers can use the BOPS strategy to enhance their market share. If the degree of customer acceptance of the online channel is also high, retailers can further improve their profits by using the BOPS strategy. Overall, these findings not only provide decision support for retailers, but also enrich the theories on dual-channel retailing in operations management.<\/jats:p>","DOI":"10.3390\/jtaer16070173","type":"journal-article","created":{"date-parts":[[2021,11,19]],"date-time":"2021-11-19T08:29:17Z","timestamp":1637310557000},"page":"3184-3201","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":8,"title":["The Dual-Channel Retailer\u2019s Channel Synergy Strategy Decision"],"prefix":"10.3390","volume":"16","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-6252-4702","authenticated-orcid":false,"given":"Peng","family":"Zhang","sequence":"first","affiliation":[{"name":"Business School, Yangzhou University, Yangzhou 225127, China"},{"name":"School of Economics and Management, Taizhou University, Taizhou 225300, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Bei","family":"Xia","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Taizhou University, Taizhou 225300, China"},{"name":"Agricultural College, Yangzhou University, Yangzhou 225127, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-8578-6254","authenticated-orcid":false,"given":"Victor","family":"Shi","sequence":"additional","affiliation":[{"name":"Lazaridis School of Business and Economics, Wilfrid Laurier University, Waterloo, ON N2L 3C5, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2021,11,19]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"1434","DOI":"10.1287\/mnsc.2014.1951","article-title":"Integration of online and offline channels in retail: The impact of sharing reliable inventory availability information","volume":"60","author":"Gallino","year":"2014","journal-title":"Manag. 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