{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,4,17]],"date-time":"2026-04-17T16:04:25Z","timestamp":1776441865568,"version":"3.51.2"},"reference-count":106,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2022,1,2]],"date-time":"2022-01-02T00:00:00Z","timestamp":1641081600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>Without question, 2020 was an unprecedented period for all businesses and consumers in the world, especially for social commerce businesses. Growing online shopping during the pandemic has proliferated the appetite of social commerce websites. Drawing on the situational influences\u2019 theory and social support theory, the purpose of this study was to investigate the impact of situational influences during the COVID-19 pandemic on online purchase intention across the big five personality traits. The data were collected via online survey. The sample consisted of 349 social commerce website users in the UK. The model was tested using Partial Least Squares-Structured Equation Modelling (PLS-SEM). The results showed the different cohorts of buying intention on social commerce websites. Social support does not impact online purchase intention, while other situational factors do. Moreover, the model varied across the big five personality traits. The study substantially contributes to social commerce by investigating the social support and situational influences across different types of personality traits on online purchase intention during the pandemic.<\/jats:p>","DOI":"10.3390\/jtaer17010006","type":"journal-article","created":{"date-parts":[[2022,1,7]],"date-time":"2022-01-07T01:14:02Z","timestamp":1641518042000},"page":"104-121","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":31,"title":["Investigating the Impact of Situational Influences and Social Support on Social Commerce during the COVID-19 Pandemic"],"prefix":"10.3390","volume":"17","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-1850-8799","authenticated-orcid":false,"given":"Saleh","family":"Bazi","sequence":"first","affiliation":[{"name":"Department of Marketing, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, Jordan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Hadeel","family":"Haddad","sequence":"additional","affiliation":[{"name":"Department of Marketing, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, Jordan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-1101-8287","authenticated-orcid":false,"given":"Amjad H.","family":"Al-Amad","sequence":"additional","affiliation":[{"name":"Department of Marketing, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, Jordan"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Daniel","family":"Rees","sequence":"additional","affiliation":[{"name":"Swansea i-Lab (Innovation Lab), School of Management, Bay Campus, Swansea University, Swansea SA1 8EN, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"given":"Nick","family":"Hajli","sequence":"additional","affiliation":[{"name":"Swansea i-Lab (Innovation Lab), School of Management, Bay Campus, Swansea University, Swansea SA1 8EN, UK"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2022,1,2]]},"reference":[{"key":"ref_1","unstructured":"Johns Hopkins University (2020, November 05). 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