{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,25]],"date-time":"2026-03-25T20:15:19Z","timestamp":1774469719103,"version":"3.50.1"},"reference-count":105,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2023,1,30]],"date-time":"2023-01-30T00:00:00Z","timestamp":1675036800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"the Beijing Knowledge Management Institute","award":["5212210983"],"award-info":[{"award-number":["5212210983"]}]}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>Livestream shopping has attracted great attention in an increasingly digitalized society. This study is to explore the mechanism through which social presence and physical presence affect consumer purchase intentions in livestream shopping as an emerging e-commerce model. Based on the flow theory, this study proposes an integrated model to explain the mechanism through which the feeling of presence affects consumers\u2019 purchase intentions in livestream shopping. Empirical data on livestream shopping were collected in China to test the proposed model for an exploratory study. The results show that the feeling of physical presence influences consumers\u2019 purchase intentions through concentration and perceived control, and the feeling of social presence influences consumers\u2019 purchase intentions through concentration and enjoyment, and, thus, both social presence and physical presence are important elements in livestream shopping. This study provides a better understanding on the mechanism of how the feeling of presence helps improve purchase intentions in livestream shopping. This study shows both physical presence and social presence are positively related to consumers\u2019 purchase intention, but with different paths, and, thus, sheds new lights on the feeling of presence and its impact on consumer behaviors in e-commerce.<\/jats:p>","DOI":"10.3390\/jtaer18010013","type":"journal-article","created":{"date-parts":[[2023,1,30]],"date-time":"2023-01-30T11:25:47Z","timestamp":1675077947000},"page":"237-256","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":48,"title":["Explore the Feeling of Presence and Purchase Intention in Livestream Shopping: A Flow-Based Model"],"prefix":"10.3390","volume":"18","author":[{"given":"Jielin","family":"Yin","sequence":"first","affiliation":[{"name":"School of Economics and Management, Beijing Information Science & Technology University, Beijing 100101, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-7203-6606","authenticated-orcid":false,"given":"Yinghua","family":"Huang","sequence":"additional","affiliation":[{"name":"School of Economics and Management, Beijing Information Science & Technology University, Beijing 100101, China"}],"role":[{"role":"author","vocabulary":"crossref"}]},{"ORCID":"https:\/\/orcid.org\/0000-0003-3012-2810","authenticated-orcid":false,"given":"Zhenzhong","family":"Ma","sequence":"additional","affiliation":[{"name":"School of Business, Nanjing Audit University, Nanjing 211815, China"},{"name":"Odette School of Business, University of Windsor, Windsor, ON N9B 3P4, Canada"}],"role":[{"role":"author","vocabulary":"crossref"}]}],"member":"1968","published-online":{"date-parts":[[2023,1,30]]},"reference":[{"key":"ref_1","doi-asserted-by":"crossref","first-page":"767","DOI":"10.1080\/02642069.2021.1905798","article-title":"Customer engagement and purchase intention in live-streaming digital marketing platforms","volume":"40","author":"Addo","year":"2021","journal-title":"Serv. 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