{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,3,20]],"date-time":"2026-03-20T21:04:03Z","timestamp":1774040643347,"version":"3.50.1"},"reference-count":72,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2023,2,21]],"date-time":"2023-02-21T00:00:00Z","timestamp":1676937600000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>Small and medium-sized businesses (SMEs) are frequently exposed to a variety of difficulties during global epidemic crises like coronavirus (COVID-19), which may even threaten their lives. The purpose of this study explores the influencing factors of Taiwan\u2019s companies between small and medium-sized enterprises and micro-enterprises on the choice of the cross-border e-commerce platform. The findings are defined as taking into account small and medium-sized businesses and microenterprises when choosing cross-border e-commerce through a literature review and an examination of secondary data among the 10 participating businesses through interviews in various regions and business sectors in Taiwan. In this case we used study-based research, which included five small, medium-sized, and micro-enterprises, as well as five cross-border e-commerce projects and the company\u2019s management senior officers. According to the study\u2019s emphasis on the economic, social, technological, and legal aspects of various firms, these factors lead to a variety of decisions regarding the best cross-border e-commerce platform. The case study approach was utilized in this investigation to confirm the consideration of micro-and small-sized businesses that took part in cross-border e-commerce project counseling. This study summarizes five types of enterprises with different capabilities: product enhancement, marketing enhancement, cross-border potential, knowledge-based enhancement, and cross-border start-up. According to the results, it was found that different enterprise capabilities will affect the choice of cross-border e-commerce platforms. These five capabilities also have different types of consideration factors; among them, SMEs pay attention to marketing, pricing, market analysis, culture, customer service, payment, logistics, certification, taxation, etc. In addition to theoretical implications, this research also gives small and medium enterprises and micro-enterprises practice when choosing cross-border e-commerce platform, as well as suggestions for future research.<\/jats:p>","DOI":"10.3390\/jtaer18010022","type":"journal-article","created":{"date-parts":[[2023,2,21]],"date-time":"2023-02-21T03:04:12Z","timestamp":1676948652000},"page":"416-440","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":55,"title":["Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms"],"prefix":"10.3390","volume":"18","author":[{"ORCID":"https:\/\/orcid.org\/0000-0002-0743-6363","authenticated-orcid":false,"given":"Wei-Hung","family":"Chen","sequence":"first","affiliation":[{"name":"Department of Information Management, Chihlee University of Technology, New Taipei City 220305, Taiwan"}]},{"given":"Yao-Chin","family":"Lin","sequence":"additional","affiliation":[{"name":"Department of Information Management, Yuan Ze University, Taoyuan City 32003, Taiwan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0001-6081-9892","authenticated-orcid":false,"given":"Anima","family":"Bag","sequence":"additional","affiliation":[{"name":"Department of Information Management, Yuan Ze University, Taoyuan City 32003, Taiwan"}]},{"ORCID":"https:\/\/orcid.org\/0000-0002-0755-7587","authenticated-orcid":false,"given":"Chun-Liang","family":"Chen","sequence":"additional","affiliation":[{"name":"Graduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City 22058, Taiwan"}]}],"member":"1968","published-online":{"date-parts":[[2023,2,21]]},"reference":[{"key":"ref_1","first-page":"100564","article-title":"Demystifying the effects of perceived risk and fear on customer engagement, co-creation and revisit intention during COVID-19: A protection motivation theory approach","volume":"20","author":"Rather","year":"2021","journal-title":"J. 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