{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2026,6,3]],"date-time":"2026-06-03T01:43:49Z","timestamp":1780451029844,"version":"3.54.1"},"reference-count":37,"publisher":"MDPI AG","issue":"1","license":[{"start":{"date-parts":[[2024,3,5]],"date-time":"2024-03-05T00:00:00Z","timestamp":1709596800000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0\/"}],"funder":[{"name":"University of Sk\u00f6vde"}],"content-domain":{"domain":[],"crossmark-restriction":false},"short-container-title":["JTAER"],"abstract":"<jats:p>The present study aimed to explore the online shopping of medicines from demographic, geographic, psychographic, and behavioral factors. A quantitative survey design was used with a quote sample representing the Swedish population regarding age, gender, and residential area. In total, 1863 persons responded to a survey, including measures of age, gender, income, education, area of residence, personality traits (BFI-10), values (Rokeach Value Survey), self-estimated health-status, internet usage, online shopping in general, and online shopping of medicines. Firstly, the data were analyzed with chi-squares and independent t-tests. From these initial analyses, online shopping of medicines was associated with young age, female gender, high income and education, living in a big city, extraversion, several values of desirable end-states of existence (e.g., self-respect, a sense of accomplishment, and pleasure), internet usage, and general online shopping. Secondly, the significant (p &lt; 0.05) variables from the initial analysis were included in a logistic regression analysis. This comprehensive model showed that online medication shoppers are best predicted by being female and the use of internet. Unlike what was previously known about medication shoppers, the typical online medication shopper appears to be driven by hedonistic values and self-actualization, rather than health status. We suggest that further research replicate this study outside and inside Sweden, and that health status is measured in a different way.<\/jats:p>","DOI":"10.3390\/jtaer19010028","type":"journal-article","created":{"date-parts":[[2024,3,5]],"date-time":"2024-03-05T11:26:59Z","timestamp":1709638019000},"page":"526-537","update-policy":"https:\/\/doi.org\/10.3390\/mdpi_crossmark_policy","source":"Crossref","is-referenced-by-count":4,"title":["Who Are the Online Medication Shoppers? A Market Segmentation of the Swedish Welfare State"],"prefix":"10.3390","volume":"19","author":[{"given":"John Magnus","family":"Roos","sequence":"first","affiliation":[{"name":"Department of Social Psychology, School of Health Sciences, University of Sk\u00f6vde, SE-541 28 Sk\u00f6vde, Sweden"},{"name":"Center for Wellbeing, Welfare and Happiness, Stockholm School of Economics, SE-113 83 Stockholm, Sweden"},{"name":"Department of Business Administration and Textile Management, University of Bor\u00e5s, SE-501 90 Bor\u00e5s, Sweden"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Magnus","family":"Jansson","sequence":"additional","affiliation":[{"name":"Department of Social Psychology, School of Health Sciences, University of Sk\u00f6vde, SE-541 28 Sk\u00f6vde, Sweden"}],"role":[{"vocabulary":"crossref","role":"author"}]},{"given":"Pernilla J.","family":"Bjerkeli","sequence":"additional","affiliation":[{"name":"Department of Public Health, School of Health Sciences, University of Sk\u00f6vde, SE-541 28, Sk\u00f6vde, Sweden"}],"role":[{"vocabulary":"crossref","role":"author"}]}],"member":"1968","published-online":{"date-parts":[[2024,3,5]]},"reference":[{"key":"ref_1","unstructured":"European Comission (2024, January 02). 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